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Just when you think you've won their attention, you realise....

That first reader is not the last.

Your B2B messaging gets bounced around the Buying Committee and reframed through 10 perspectives.

Eventually lost in content purgatory because:

  • it gets misinterpreted

  • summarised incorrectly

  • reframed by KPIs

  • softened by stakeholders

  • stripped of your unique value

  • diluted after 3 forwards

  • forgotten after 5 minutes

  • quietly deleted.

That’s not just a messaging issue.
That’s a human transmission issue.

Fix the real reason your messaging isn’t converting​​​​​​​​

How to write messaging for a buying committee
Internal communication strategy training

We needed fresh eyes and remarkable writing capabilities for our future newsletter. We wanted an updated journalistic style, short, attractive, and punchy.

 

I was impressed by your professionalism, quick answering, and creativity. 

Your advice on the postcards style and a better way to present our newsletter is precious and appreciated; we are implementing those ideas (a little slow as it is part of changing our traditional way of communicating).

​​​

Thank you so much for your help

How to simplify corporate messaging

DANNY K

Chairman NATAN Humanitarian

Israel

Messaging Buyers Ecosystem

Stop treating messaging like an internal memo
Here’s how to fix it…”

​1. Strategic diagnostic Messaging and Content Audit

You’ll get a 60-90 min live virtual walkthrough focused on how your message travels through the buying committee.

 

Most agencies optimise for attention.
I optimise for messaging survival.

I map exactly where your message dies, who’s killing it, and the fixes that make it travel. 

✅ Identify where messages get stuck or lost.
✅ Check if your messaging drives strategy or just reacts.
✅ Test whether your messages survive the scrutiny of your buying committee.

✅ A prioritised fix list.

​Walk away with a near-perfect finished draft and a repeatable messaging framework you can use across campaigns, presentations, and channels

✅ I break down complex services into clear business benefits

✅ I only use industry terms when really needed

✅ I focus on measurable outcomes that decision-makers care about

Strategic diagnostic Messaging and Content Audit

  • Individual diagnostic $650

  • Team diagnostic (2-4 people): $1,250

  • Team diagnostic (5–6 people): $1,850

Why messaging gets lost internally

2. Messaging Map + Narrative Arc 
(60-minute strategy + 5-day deliverable)

Rebuild your entire narrative and messaging to survive the chain

I turn your core value into a Messaging Map with a single narrative arc the buying committee can

(a) understand,

(b) repeat,

and (c) defend internally.

You want clarity. Fast.


This isn't just a “report.”


It’s a roadmap.

​Within 5-7 days, you’ll get a tailored plan that:
📍 Turns your core value into a clear story relevant to your audience’s journey. 

📍 Aligns teams to speak with one voice

📍Decide what to say and what to drop. It focuses on outcomes that matter to decision‑makers.

📍Give your messaging direction and flow — turning random communications into a coherent story over time.

​​​​​Your investment:

Price: From $2,200

SHORT FAQ

  • Who's is this for? ​B2B comms leaders, brand teams, and marketing heads who need messaging that survives buying committees — not just internal approvals

  • What do you review? Your key messaging assets: website, value props, decks, one-pagers, and core narratives. You choose the scope.

  • Do you rewrite the messaging? Not in the audit. The audit shows what to fix.
    But we do rewrite together during the call. 

  • Will this help execs align? Yes — because “alignment” happens automatically when messaging becomes unarguably clear.

  • Do you talk to our buyers? Only if needed. Most teams don’t have a buyer problem — they have a message-transmission problem.

  • Is this suitable for complex products? YesComplexity collapses fastest inside committees.

  • Do you work with global teams? Yes. Virtual delivery works brilliantly for cross-functional teams.

  • Do you work under NDA? Yes — by default.

We were looking for ways to develop our financial support that go beyond 1-1 meetings or hosting large-scale events.

Vivien was super helpful with explicit ideas and recommendations, a professional approach, and take-home action to increase our marketing and visibility.

 

She was also fun and creative to work with.

What makes a good messagiing map

DAVID

Founder Shark Stewards

USA

Let's have a quick conversation  

Schedule a 20-min discovery call to discuss why your messaging isn't working

YOU'RE IN GOOD COMPANY

Vivien helped me with my Twitter and LinkedIn content and strategy.

 

She also helped me kick start my writing, which I had zero confidence with when we started working together.

After applying The Twitter strategy Vivien had laid out for me, I started getting discovery calls & signed my first client within a few weeks.

Vivien is worth ever penny. I’ve learnt so much over the past month that I’ve already decided to continue to work with her for the foreseeable future.

Communication Audit for clarity

DANIEL

BREATHWORK PRACTITIONER

JAPAN

We needed help copyediting the narrative and technique descriptions for a forthcoming first of its kind Afro-Indigenous centered culinary curriculum that provides in-depth learning materials, lesson plans, and other curriculum materials that are easily accessible to educators online and encourages adaptation.

Because there are so many components we needed a lot of help with making sure the everything was absolutely flawless.

​​

Such a great experience working with Vivien!

She's responsive, thorough, and really supportive throughout the whole process.

 

Highly recommend

Copy editing for B2B

MAYA

DEEP ROUTES

CEO, USA

We needed to be able to clearly communicate what we are building to potential donors and funders.

 

I needed to be concise and have the best trailer possible that would get these folks to buy and support our mission.

I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.

 

She helped me refine my pitch for my org and abbreviate my why for founding the org. that allowed us to seek investment.

 

Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.

Clearer corporate messaging

JULES S

AFARA Executive Director

California, USA

Thank you so much for your brilliant guidance! I surprised myself how far I have come.

​​

I have learned so much in such a short period of time!

My new website will look so much better - it’s a night and day transformation!

Communication psychology for business

WEN CHI

Founder

San Diego, USA

So. Much. Fun.

Should your nose twitch or your ears buzz, know that’s me talking up our time on Zoom last night!

​​

I appreciate the time, and look forward to continuing our conversations.

​​

THANK YOU for the input on the site.

 

Your guidance is spot on, and I’m going to do some tweaks based on your feedback.

Clearer corporate messaging

HEIDI G

Communications Strategist

Greater Minneapolis, USA

Vivien provided me with perspectives that no one else has and allowed me to visualise new ideas for content and potential business strategy.

 

Vivien is passionate about what she does, and as a result, speaking with her was really enjoyable as well as insightful.

 

I’ve been thinking about a number of different aspects of my content and brand that I can work on since speaking with Vivien, and it’s time to start implementing!

Communication psychology for business

OLI B

Productivity Coach

U.K

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