You don’t barge in.
You architect your way in.
3-STAGE STRATEGY OVERVIEW
1. Influence the Influencers (aka Gatekeepers)
Gatekeepers are often middle managers, technical staff, or assistants. Instead of avoiding them, make them your allies.
2. Bypass with Smart Content Distribution
Get content where decision makers hang out without relying on inbound channels only.
3. Design Communication That Matches Their Priorities
Decision makers are allergic to fluff
3-STAGE STRATEGY OVERVIEW
1. Influence the Influencers (aka Gatekeepers)
You don’t bypass gatekeepers by going around them.
You bypass them by going through them — with influence.
And by building messaging that makes the decision maker feel like you "get" them instantly.
2. Bypass with Smart Content Distribution
Get content where decision makers hang out without relying on inbound channels only.
3. Design Communication That Matches Their Priorities
Decision makers are allergic to fluff
We needed to be able to clearly communicate what we are building to potential donors and funders.
I needed to be concise and have the best trailer possible that would get these folks to buy and support our mission.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch for my org and abbreviate my why for founding the org.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
Executive Director
California, USA
So. Much. Fun.
Should your nose twitch or your ears buzz, know that’s me talking up our time on Zoom last night!
I appreciate the time, and look forward to continuing our conversations.
Also THANK YOU for the input on the site.
Your guidance is spot on, and I’m going to do some tweaks based on your feedback.
HEIDI G
Communications Strategist
Greater Minneapolis, USA
We were looking for some ways to develop financial support that go beyond 1-1 meetings or hosting large scale events.
Vivien was super helpful with explicit ideas and recommendations, a professional approach, and take-home action to increase our marketing and visibility.
She was also fun and creative to work with
DAVID
Founder Shark Stewards
USA
Vivien provided me with perspectives that no one else has and allowed me to visualise new ideas for content and potential business strategy.
Vivien is passionate about what she does, and as a result, speaking with her was really enjoyable as well as insightful.
I’ve been thinking about a number of different aspects of my content and brand that I can work on since speaking with Vivien, and it’s time to start implementing!
OLI B
Productivity Coach
U.K
Stop Making Noise while
Your Competitors make Music.
When your messaging keeps shifting, your team spends more time fixing fuzzy content than creating strategic comms.