Turn Your Messaging Into a Competitive Advantage
I help B2B communication teams rework their messaging using behavioural psychology so it:
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Reduces friction (no more high-stakes CTAs too soon)
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Speaks your customer’s emotional language (yes, even in B2B)
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Nudges action, gently and persuasively (without sounding salesy)​
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Your Customers need clarity and a message that feels like “this was made for me.”
You want a Messaging Strategy that builds Trust, strengthens your Brand, and makes your Competitors wish they had thought of it first.
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What you’ll walk away with:
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A clear diagnosis of where your messaging is stalling
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Real-world tweaks you can make right now
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A messaging framework grounded in psychology, not guesswork
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Here's what you'll get:​
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✅ A walkthrough guide showing where attention drops or clarity breaks
✅ Messaging rewrites based on proven psychology and behavioural cues
✅ Copy examples that resonate with your real decision-makers
✅ Campaign concepts to fuel future strategies
✅ Human-designed frameworks that align your sales, marketing, and brand​
— all at your fingertips.​​
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This isn’t about clever copy or guesswork.
It’s about using how people actually think, feel, and decide, and shaping your messaging that matches your A+ customers.
​Stop Making Noise while Your Competitors make Music.
We needed to be able to clearly communicate what we are building to potential donors and funders.
I needed to be concise and have the best trailer possible that would get these folks to buy and support our mission.
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I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch for my org and abbreviate my why for founding the org.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
Executive Director
California, USA
So. Much. Fun.
Should your nose twitch or your ears buzz, know that’s me talking up our time on Zoom last night!
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I appreciate the time, and look forward to continuing our conversations.
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Also THANK YOU for the input on the site.
Your guidance is spot on, and I’m going to do some tweaks based on your feedback.
HEIDI G
Communications Strategist
Greater Minneapolis, USA
We were looking for some ways to develop financial support that go beyond 1-1 meetings or hosting large scale events.
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Vivien was super helpful with explicit ideas and recommendations, a professional approach, and take-home action to increase our marketing and visibility.
She was also fun and creative to work with
DAVID
Founder Shark Stewards
USA
Vivien provided me with perspectives that no one else has and allowed me to visualise new ideas for content and potential business strategy.
Vivien is passionate about what she does, and as a result, speaking with her was really enjoyable as well as insightful.
I’ve been thinking about a number of different aspects of my content and brand that I can work on since speaking with Vivien, and it’s time to start implementing!
OLI B
Productivity Coach
U.K
Want a second pair of eyes on your content?
Prices start from $450
I help B2Bs apply Human-Design psychology triggers to their websites, emails, articles, reports, and social posts.
(I aim to reply within 2 working days)
(Each Project is Priced on the value and ROI of the finished product with a day rate and estimated completion time)
Here's how I get to what you get
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Discuss what's working and what's not​
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Identify points of friction and find gaps and opportunities
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Read hundreds of pages of internal and external docs, audit your website and blogs, brand guides, and social media to learn as much as possible about who you say you are, and try to decipher your complex product
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Analyse what your customers are saying ​
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Add a million sticky tabs that highlight your customer's problems, challenges, motivations, and desired outcomes​
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​Interviews with your sales and customer-forward execs to understand any customer objections​ (optional)
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Low-key stalk your competition on their social media and corporate communication to find the gap in their communication
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Create several swipe files to get clear on your brand voice
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Debate the pros and cons of every possible messaging concept
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Define the problems you solve.
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Turn all your features into customer benefits and use that to write the POV.
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Write a thousand (exaggerated number for effect) possible messaging concepts and drafts.....Drink lots of coffee.... find the best one.
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Make the messaging strategy the inspiration for your communication pillars
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Draft a narrative arc
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Write a brand story and copy examples around the frameworks​
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Turn it into a Walkthrough Guide with Prompts to help you understand each concept
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Work is done.
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Present a Communication Audit, Messaging Map, Communication Narrative Arcs, and Copy Examples to you.
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You love it and implement it straight away
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Your Customers, Employees, and your CEO rave about the new direction.
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Sun in the positive vibes. ​​
