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What's your hidden Messaging?

BRAND MESSAGING MAPS, TONE OF VOICE, NARRATIVE FRAMEWORKS AND BRAND STORY ARCS 

​Stop making noise while your competitors make music.

Messaging is the foundation of every marketing strategy.

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But it can be hard to see the big picture when you’re so close to your business.​

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We tend to throw everything at our customers and write messaging that assumes they know what we know.

 

But leaving your readers scratching their heads thinking  "WTF does that mean?" causes friction​

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Clear Messaging should define:

- who you are
- what you stand for
- the value you deliver
- what your key message is
- your positioning in your market
- how you differentiate from the competition
- why your customers should choose you


Let's Fix that....because more of the same is hurting your brand â€‹â€‹â€‹â€‹â€‹

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​My messaging approach is Outside-In, customer-led, and human-designed.

I distill the the most important things about your company and product, and WHY it matters to your audience.

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Get your Messaging Map carefully crafted and wrapped up in a super-easy-to-follow walkthrough guide with recommended copywriting examples that speak on a human level, and frameworks that become the pillar of your sales and marketing communications — all at your fingertips.​​

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Register Your Interest and I'll see how I can help 

Messaging Map and Narrative Framework Done for You

I work with B2B companies that want to say the right thing.

Messaging and narrative arcs for your campaigns


(I reply within 2 working days)

Wowsers! It makes my day when someone like you wants to communicate your brilliant business idea clearly, impactfully and genuinely

I aim to reply in 1-2 working days 

Waitlist

(Each Project is Priced on the value and ROI of the finished product with a day rate and estimated completion time)

 

Here's how I get to what you get

 

Discuss what's working and what's not

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Identify points of friction and find gaps and opportunities

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Read hundreds of pages of internal and external docs, audit your website and blogs, brand guides, and social media to learn as much as possible about who you say you are, and try to decipher your complex product 

 

Analyse what your customers are saying 

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Add a million sticky tabs that highlight your customer's problems, challenges, motivations, and desired outcomes

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​Interviews with your sales and customer-forward execs to understand any customer objections

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Low-key stalk your competition on their social media and corporate communication to find the gap in their communication

Create several swipe files to get clear on your brand voice


Debate the pros and cons of every possible messaging concept

Define the problems you solve.

Turn all your features into customer benefits and use that to write the POV.


Write a thousand (exaggerated number for effect)  possible messaging concepts and drafts.....Drink lots of coffee.... find the best one.
 

Make the messaging strategy the inspiration for your communication pillars


Draft a narrative arc

 

Write a brand story and copy examples around the frameworks

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Turn it into a Walkthrough Guide with Prompts to help you understand each concept

 

Work is done.

Present Messaging Map, Communication Narrative Arcs and Copy to you.

 

You love it.

Your Customers, Employees, and your CEO rave about the new direction.

Soak in the positive vibes. 

Check my blood pressure.

 

pong

We needed to be able to clearly communicate what we are building to potential donors and funders.

 

I needed to be concise and have the best trailer possible that would get these folks to buy and support our mission.

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I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.

 

She helped me refine my pitch for my org and abbreviate my why for founding the org.

 

Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.

jules

JULES S

Executive Director

California, USA

So. Much. Fun.

Should your nose twitch or your ears buzz, know that’s me talking up our time on Zoom last night!

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I appreciate the time, and look forward to continuing our conversations.

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Also THANK YOU for the input on the site.

 

Your guidance is spot on, and I’m going to do some tweaks based on your feedback.

Testimonial

HEIDI G

Communications Strategist

Greater Minneapolis, USA

We were looking for some ways to develop financial support that go beyond 1-1 meetings or hosting large scale events.

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Vivien was super helpful with explicit ideas and recommendations, a professional approach, and take-home action to increase our marketing and visibility.

 

She was also fun and creative to work with

david

DAVID

Founder Shark Stewards

USA

Vivien provided me with perspectives that no one else has and allowed me to visualise new ideas for content and potential business strategy.

 

Vivien is passionate about what she does, and as a result, speaking with her was really enjoyable as well as insightful.

 

I’ve been thinking about a number of different aspects of my content and brand that I can work on since speaking with Vivien, and it’s time to start implementing!

olli

OLI B

Productivity Coach

U.K

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