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Jul 3
3 min

How Listerine Reframed a Problem and watched their profits soar

Listerine didn't create bad breath they just learned how to put a name to their customer's problem

Jun 13
3 min

How to maintain positive relationships: Why Picking a Fight with Your Customer can Kill Your Brand

The quickest way for your customer to become a hero is to fight a villain but you need to make sure you're fighting the right one.

May 23
4 min

How can I effectively engage decision-makers who are not the end users of our product or service?

How do we write to our customers when we have multiple decision makers in the buying process all with different pain points and goals?

May 21
4 min

How can I craft engaging content that stops them scanning through it?

The design of your message determines how your content is delivered to your target audience yet too many B2Bs ignore how their readers read

May 9
3 min

How can I identify and overcome marketing blindness in my copywriting and avoid common pitfalls and clichés?

Every year 30,000 new products are introduced and every year 95% of them fail. When it comes to your business messaging if you focus

Apr 9
5 min

How can my email achieve consistent 50% open rates, maintain reader engagement, and successfully avoid being marked as spam?

It's 2022 and I'm anxiously holding my breath - I've somehow managed to convince 26 people to subscribe to my newsletter

Mar 22
5 min

How can I showcase the value of my service: 10 Ways to Make Customers Love Your Prices

If you're constantly having to negotiate your pricing, or sell with a discount - or worse - your clients just aren't showing up then you may

Feb 12
4 min

How can I create a strong first impression, that positively influences my readers' decisions?

The most common use of anchoring is in discounts – the original price serves as an anchor and makes the discounted one seem like a bargain

3 4 5

IMPRESS THE BOSS & OUTSMART THE MARKETING DEPARTMENT

How do you bridge the gap between what your customers want to hear and what you want to say?

Every Thursday, I share a refreshing, B2B copywriting insight inspired by human nature to get your clients to say yes - all in a 3 min read and direct to your inbox.

Discover Why Our Words Work - Read by 1123+ People who want to become Better Writers and outsmart their Marketers.

Plus receive 5 Snackable emails with 11 Proven Copywriting Techniques for B2B writers.