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Ideas you can use today
Catch up on past Newsletter editions
Messaging / Brand Storytelling / Copywriting / Human Psychology
on demand resources

Sep 12, 20244 min read
The Perfect Copywriting Framework to get your Customers to Slide into your DMs
To get your customers to slide into your DM, or click Buy Now is to stop selling Information and start showing Transformation

Sep 5, 20245 min read
How to Avoid Confusing your Audience and Communicate your Intended Message
We often falsely assume that our personal preferences or actions is shared among our target audience than they really are


Aug 29, 20244 min read
Jargon: How to Fix the Weak Spots in Your B2B Copywriting
Most of you know my position on Jargon - I'm not a fan - I believe such language does more to obscure than clarify and can be replaced with


Aug 24, 20244 min read
How to Ensure Your Message Remains Relevant to Your Target Audience when You have such a Broad Topic
A common problem facing B2B writers is when your content has Too Broad of a Point. especially when tasked to write about complex,

Aug 16, 20244 min read
How to use Self-Generated Copy to Create B2B Communication that Sticks
Train ads are great - What better way to pass the time and avoid eye contact than reading those ads plus a lot of them are a bit like brain

Jul 18, 20244 min read
How to Personalize Your B2B Content When You Have a Large Audience
Being in tune with what your audience wants will build stronger connections, and foster loyalty and help you create compelling content

Jul 12, 20242 min read
How to Write a Bestseller Hook and Make Your Content Stand Out in a Saturated Market?
Catching your reader's attention is becoming increasingly difficult. Just like your headlines, book titles need to grab attention quickly


Jul 4, 20244 min read
How to Create Content That Builds Trust and Credibility Quickly with Your Customers
Companies often draw comparisons with their competitors as a way to make them sound better than the alternatives.

Jul 3, 20243 min read
How Listerine Reframed a Problem and watched their profits soar
Listerine didn't create bad breath they just learned how to put a name to their customer's problem

Jun 13, 20243 min read
How to Choose the Right Villain in Your Content and Avoid Picking a Fight with Your Customer
The quickest way for your customer to become a hero is to fight a villain but you need to make sure you're fighting the right one.


May 23, 20244 min read
How to Sell to the Decision-Makers When They're Not the End Users?
How do we write to our customers when we have multiple decision makers in the buying process all with different pain points and goals?

May 21, 20244 min read
How Communication Design Stops Your Audience Skimming Your Content
The design of your message determines how your content is delivered to your target audience yet too many B2Bs ignore how their readers read
Read by Your Competitor's B2B Writers
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