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Catch up on past Newsletter editions
Messaging / Brand Storytelling / Copywriting / Human Psychology
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Your Clients Seem Interested — So Why Aren’t They Signing Up? Here’s What’s Missing.
Inspiring change in our passive audience especially when it comes to forming new habits can seem near impossible
Jan 205 min read
Your Message Isn’t Broken — It’s Just Not in Your Customer’s Language
Much of product marketing language is full of words that the company thinks customers get excited about but in reality, they don't
Dec 13, 20245 min read
Why your Corporate Blogs are Losing you Leads - and how to fix it
The Curse of Knowledge stems from a simple premise: the more you know about a subject, the harder it becomes to imagine what it's like not
Nov 20, 20244 min read
Why Copying Your Competitors is Hurting Your Business
Our brain is hardwired to recognize patterns and familiarity making it hard to capture your audience's attention
Nov 7, 20243 min read
The Feature Flex: Why High-Performing Brands Don’t Hold Back (And You Shouldn’t Either)
You've probably heard the advice to "sell your benefits, not features" countless times. But you should never overlook the role your features
Nov 1, 20245 min read
Why Your Confusing Product Descriptions Are Making It Harder for Customers to Say Yes
When your messaging is complicated and confusing your customers will assume your product are too
Oct 18, 20244 min read
This One Writing Shift Drove a 2381% ROI
In 2009, Rob Walker and Joshua Glenn went to the thrift stores and flea markets of New York City, looking for the type of objects that are often found in your grandparents' attic
Oct 16, 20244 min read
From Boring to Buy-In: How to Write Stories That Drive Action and Sales
When we read a good story in a sales copy, we don't notice (or even care) that we're being sold to.
Oct 6, 20243 min read
The Cost of a Poor Word Choice-The Instant Corporate Communication Killer
We can cause a disconnect in our marketing when the words we write don't match the image created or worst, create the wrong image.
Sep 20, 20246 min read
They Read. Then They Replied. The Framework That Quietly Converts
To get your customers to slide into your DM, or click Buy Now is to stop selling Information and start showing Transformation
Sep 12, 20244 min read
What No One’s Telling You About Why Your Corporate Messaging Isn’t Working: How to avoid Content Purgatory
We often falsely assume that our personal preferences or actions is shared among our target audience than they really are
Sep 5, 20245 min read
How to Speak Directly to Your Target Audience — Even When Your Topic is Broad
A common problem facing B2B writers is when your content has Too Broad of a Point. especially when tasked to write about complex,
Aug 24, 20244 min read
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