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Messaging / Brand Storytelling / Copywriting / Human Psychology
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Master the Art of High-Converting Headlines: 5 Do’s and 3 Don’ts You Didn’t Know
Your headline is the first step to entice your readers to read the rest of your content. It's out there waving its arms waiting for them to
Dec 12, 20233 min read
The Hidden Damage of Bad Editing — And Simple Steps to Rescue Your Content
In the world of online content, every word counts.But some words are so overused, generic and totally useless that they’ve become fluff
Nov 4, 20234 min read
What the Oppenheimer Movie Can Teach Your Marketing
There is no doubt that Oppenheimer will exceed all expectations. Just the very thought of Christopher Nolan co-writing and directing
Aug 4, 20234 min read
The Barbie Movie - A Masterclass in Pre-launch Strategies
Even if you aren’t a Barbie fan, you should study its marketing pre-launch Strategies.
Jul 22, 20236 min read
The 5 Copywriting Rules You Can Break to Make Your Content More Human
The biggest challenge I find is when you use Rules in Creativity - it stops you from being creative! Here are 5 rules that you can break
Jul 15, 20233 min read
How to Read your Customers' Mind As a Start-Up, When You Don't Know Who Your Buyers Are
One of the biggest challenges for any new business is trying to understand who your customers are
May 9, 20235 min read
The Easiest Way to Turn Your Features and Benefits into true Customer Value
One of the biggest mistakes I see brands make in their messaging is not understanding the difference between features, benefits and value
Apr 29, 20233 min read
Is Your Content Losing Your Audience? Here’s How to Grab and Hold Their Attention
For some unexplainable reason when it comes to sitting at our keyboard and writing we turn into robots tapping out big blocks of text,
Apr 4, 20235 min read
How to Speed Up Your Customers’ Buying Decisions—Without the Hard Sell
Skilled Copywriters use words and phrases to get their readers to take action and make faster purchasing decisions.
Feb 19, 20235 min read
1 Simple Writing Trick That Makes Complex Technical Messages Crystal Clear
Have you ever tried to explain something complex only to find you’ve confused your audience even more. Threading helps simplify your content
Oct 25, 20222 min read
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