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Ideas you can use today
Catch up on past Newsletter editions
Messaging / Brand Storytelling / Copywriting / Human Psychology
on demand resources

Apr 29, 20233 min read
How to Turn Your Features and Benefits into true Customer Value
Wooing your customer is like a strange dance

Apr 4, 20235 min read
8 Human Copywriting Tips to Sound Less Robotic
For some unexplainable reason when it comes to sitting at our keyboard and writing we turn into robots tapping out big blocks of text, and


Feb 26, 20233 min read
The Usual 7 Signs of Bad Copywriting and What You Need to Improve
The right business copy inspires your audience to take action but most businesses don't recognise the 7 signs of bad copywriting.


Feb 19, 20235 min read
Why Your Copywriting Should Encourage Your Customers to Make Faster Purchasing Decisions
Skilled Copywriters use words and phrases to get their readers to take action and make faster purchasing decisions.

Feb 1, 20234 min read
5 Phonosemantic Writing Strategies that Make Your Content Pop
Phonosemantics may sound like a complex word, but it is a simple strategy that makes your words come alive

Oct 25, 20222 min read
1 Easy Change That Makes Your Complex Technical Message Clear
Have you ever tried to explain something complex only to find you’ve confused your audience even more. Threading helps simplify your content

Apr 2, 20225 min read
Size Matters: How Small Asks Lead to Big Results
Asking for something big right out of the gate will rarely work. Instead, ask for something small
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