3 min readHow to Write High-Converting Headlines? 5 Surprising Do's and 3 Writing Don'ts Your headline is the first step to entice your readers to read the rest of your content. It's out there waving its arms waiting for them to
3 min readStop Undermining Your Content and Cut the Fluff In the world of online content, every word counts.But some words are so overused, generic and totally useless that they’ve become fluff
4 min readHow to Write Technically so that Your Audience Understands Your Message Regardless of their ExpertiseIt's been 3 minutes and we're still staring at my 6 y.o niece laying as still as she can (face down) on the floor. "Aeroplane? -...
8 min readWhy Your Content Needs a Consistent Tone of VoiceIn the early 2000s McDonalds was in serious decline. It was under attack from the media, Some songs you can’t imagine anyone else singing.
3 min readHow 1 Simple Copywriting Switch Helped Me Sell a House in 5 days For the past month, a beautiful home haS been sitting on a realtor's website gathering dust. It had four views and 2 clicks.
4 min readWhat Your Marketing can Learn from the Oppenheimer MovieThere is no doubt that Oppenheimer will exceed all expectations. Just the very thought of Christopher Nolan co-writing and directing
6 min readThe Barbie Movie - A Masterclass in Pre-launch StrategiesEven if you aren’t a Barbie fan, you should study its marketing pre-launch Strategies.
3 min read5 Copywriting Rules to Break to be More CreativeThe biggest challenge I find is when you use Rules in Creativity - it stops you from being creative! Here are 5 rules that you can break