5 min readHow to Write to Your Ideal Client Without Alienating Your Target MarketAs copywriters, we're told to write to that one person - our ideal client, but what if, you have more than 1 target market
4 min readHow to Read your Customers' Mind As a Start-Up, When You Don't Know Who Your Buyers AreOne of the biggest challenges for any new business is trying to understand who your customers are
3 min readHow to Turn Your Features and Benefits into true Customer Value Wooing your customer is like a strange dance
5 min read8 Human Copywriting Tips to Sound Less RoboticFor some unexplainable reason when it comes to sitting at our keyboard and writing we turn into robots tapping out big blocks of text, and
6 min readThe Pratfall Effect: Why You Should Flaunt Your FlawsOne of the hardest things for a business to admit is a mistake, a weakness, or a failure, but our Customers crave honesty and transparency.
3 min readBoring is Relative - Make Sure Your Content is ValuableThe next time you’re faced with writing about a less--than-fascinating topic, try adding these 7 tips to your copy.
3 min readHow to Position a "Villain" in Your Brand Story that Differentiates Your BrandEvery business needs a Villain But You can’t just pick a fight with anyone
3 min readThe Usual 7 Signs of Bad Copywriting and What You Need to ImproveThe right business copy inspires your audience to take action but most businesses don't recognise the 7 signs of bad copywriting.