When the real challenge isn’t writing...
You have a team of strong writers with strong opinions.
Your biggest messaging problem isn’t writing.
It’s trust.
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Trust that your team understands what really matters in the message (even when they’re under pressure rushing a deadline).
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Trust that your message will hold up once it reaches your audience.
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Trust that 5 rounds in the edit, your message still sounds like your brand.
This training fixes the system — not the people
This isn’t about writing prettier copy.
It’s about teaching your team how to create messages that:
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Avoids distortion so everyone who reads it understands it clearly
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Are easy to remember and hard to misinterpret
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Speak with one clear, decision-ready voice
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Your audience wants to read.
So you don’t have to translate, correct, or step in.
You can trust your team to get your message right, every time.
When Teams Don’t Share the Same Message, Everything Slows Down.
FAST framework
4 Live Sessions
Most messaging workshops focus on how to write better sentences.
This isn’t that.
F.A.S.T. is a message architecture framework designed for messages to survive the messy reality of multi-audience decision chains.
It helps leadership teams design a core message that can travel through complex organisations without losing meaning, intent, or strategic direction.
Rather than teaching teams how to write better sentences, F.A.S.T. teaches them how to design messages that survive distortion, align multiple stakeholders, and drive execution in real organisational conditions.
F.A.S.T. has been used by leadership and communication teams to prevent message drift, reduce internal misalignment, and improve the speed, clarity, and quality of decision-making.
Clients report:
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Simpler internal buy-in
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Fewer feedback loops
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Reduced deal friction
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Team alignment
Availability is limited.
I run only 6 private cohorts per quarter, and they typically book weeks in advance.
If you’re curious whether this workshop is right for your team, get in touch.
WHAT YOU GET
(75 min meetings over 4 days)
✅ Before and After Messaging Audit
I review a sample of your team’s existing comms (from internal campaigns to external content) to uncover where meaning gets lost or diluted and what can be improved. This alone moves you from insight to implementation.
✅ Real-World B2B Examples
We break down real examples (yours and others’) to see how messages survive or die inside buying committees to help your team get to their own a-ha moments.
✅ Tailored, company-specific, Hands-On Mini Exercises
Each session includes short, practical activities your team can apply instantly.
DAY 1: FRAME IT: Clarity Layer
How to weave your key message into your communication
✅ The Importance of Soundbites, breadcrumbs, and credibility
✅ How to identify and define the one key insight, takeaway, and emotion (K.I.T.E), that must survive.
DAY 2: ALIGN IT: Human Layer
Anchor your messaging in your audience's reality
✅ Craft your messaging to reflect their world, not yours
✅ Adapt messages to real audience filters for every level of communication
✅ Understand the complexities of your multi-audience and what to avoid.
DAY 3: SIMPLIFY IT: Risk Layer
How to reduce objections and audience assumptions
✅ Make the message easy to remember and hard to misinterpret.
✅ Remove what won’t survive and strip out ambiguity, objections, and unnecessary complexity.
DAY 4: TRAVEL IT: Sticky Filter Layer
Design messaging for third space attention
✅ Audit your messages so it holds across fragmented third-space attention and second-hand retellings.
✅ Test it and turn it into a repeatable system
By the end, your team walks away with:
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A repeatable messaging system
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Templates and playbooks for future campaigns
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Confidence to audit and test their messages to survive internal and external scrutiny
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Skills to create content that moves decisions forward
Who This Workshop is For
If your messaging looks polished, but nobody remembers it. This training is for you. If your CEO insists on writing "We're pleased to announce..." social post. This training is for you. If your messaging explains the what but forgets the why it matters. This training is for you. If you're tired of the constant round of approvals. This training is for you. If you want your comms to be treated as a growth driver, not a a cost centre. This training is for you. If you're frustrated with that one team member who keeps defaulting to technical language and industry acronyms. This training is for you.
Short FAQ
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Will this work for big buying committees?
Yes. The training is designed specifically for teams with multi-audience decision groups. -
What do you need from us? Minimal prep required. Examples of current content and your key communication team members.
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Why is the workshop different?
This isn't just pretty words but a full messaging transmission system. The goal is repeatability that survives retelling, designed for your B2B market. -
Virtual or in-person?
Virtual works extremely well for cross-functional teams that replace your normal meetings -
How soon do we see results? Most teams see shifts within days — your next deck, meeting, or internal brief will land differently.
My Guarantee (No Fluff Version)
If by the end of the training your team can’t clearly explain your message to a colleague in one sentence, we’ll do an extra session — on the house.
Because that’s the whole point.
Thank you for the excellent workshop this past week. It hit all the right notes
MARK N
Senior Global Digital Communication and Marketing Operations
W. R Grace Washington DC, USA
Get in Touch
Tell me your messaging challenges, and I'll be in contact soon.
Plus receive a short workshop summary you can share with your team and decision-makers.
"This changed how we think about messaging."
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
NINA S
KFAN Executive Director
Kansas, USA
“You said what we’ve been feeling for years.”
Hi, Vivien!
I just finished the meeting, and the feedback has been phenomenal!
Thanks again
AUGUSTINA K
Executive Director
Lexington USA
We needed help on how to create greater visibility and increase our global audience via webinars or other marketing initiatives.
Your training regarding segmenting our audience, finding the common villain, and curating rather than creating was really valuable.
GBEMIBORI O.
Corporate Strategy Manager BMGA
Vivien was very smart, professional, and knowledgeable.
She provided us with insight and ideas that I feel will really enhance our brand.
This really gave me a different perspective on how we can impactfully market to our audience.
BRANDY L
Manager
Buffalo NY, USA
Vivien provided me with perspectives that no one else has and allowed me to visualise new ideas for content and potential business strategy.
Vivien is passionate about what she does, and as a result, speaking with her was really enjoyable as well as insightful.
I’ve been thinking about a number of different aspects of my content and brand that I can work on since speaking with Vivien, and it’s time to start implementing!
OLI B.
Productivity Coach
U.K