When the real challenge isn’t writing...
You have a team of strong writers with strong opinions.
Your biggest messaging problem isn’t writing.
It’s trust.
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Trust that your team understands what really matters in the message (even when they’re under pressure rushing a deadline).
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Trust that your message will hold up once it reaches your audience.
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Trust that 5 rounds in the edit, your message still sounds like your brand.
This training fixes the system — not the people
This isn’t about writing prettier copy.
It’s about teaching your team how to build layered messaging architectures and Stress-test narratives before rollout:
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Avoids distortion so everyone who reads it understands it clearly
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Are easy to remember and hard to misinterpret
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Speak with one clear, decision-ready voice
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Your audience wants to read.
So you don’t have to translate, correct, or step in.
You can trust your team to get your message right, every time.
From Draft to Decision:
Aligning Your Team to Build B2B Messages That Survive Stakeholders and Drive Action
FAST framework
4 Live Sessions
Most messaging workshops focus on how to write better sentences.
This isn’t that.
F.A.S.T. is a message architecture framework designed to help messages survive the messy reality of multi-audience communication inside complex organisations and move their audience to take action.
The workshop is especially valuable when the message matters most — and distortion risk is highest:
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Transformation programmes
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ESG or sustainability repositioning
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Brand refreshes
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M&A communication
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Leadership transitions
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Global strategy rollouts
Your team will work on live messaging priorities throughout the programme and leave with a complete, repeatable framework they can apply immediately
Availability is limited.
I run only 4 private cohorts per quarter, and they typically book weeks in advance.
If you’d like to explore whether this workshop is right for your team, get in touch.
WHAT YOU GET
(75 min meetings over 4 days)
✅ Before and After Messaging Audit: Move from insight to action
I review a sample of your team’s real communications (internal campaigns to external content) to show exactly where meaning gets lost or diluted and what can be improved.
✅ Real-World B2B Examples
We break down real examples to see how messages survive or die inside buying committees to help your team get to their own a-ha moments.
✅ Tailored, company-specific, Hands-On Mini Exercises
Each session includes short, practical activities your team can apply instantly.
DAY 1: FRAME IT: Clarity Layer
How to weave your key message into your communication
✅ Make it about them: The Importance of Context, breadcrumbs, and Soundbites
✅ How to make sure the one key insight, takeaway, and emotion (K.I.T.E), survives the edits.
DAY 2: ALIGN IT: Human Layer
Anchor your messaging in your audience's reality
✅ Craft your messaging to reflect their world, not yours
✅ Adapt messages to real audience filters for every level of communication
✅ Understand the complexities of your multi-audience and what to avoid.
DAY 3: SIMPLIFY IT: Risk Layer
How to reduce objections and audience assumptions
✅ Make the message easy to remember and hard to misinterpret.
✅ Remove what won’t survive and strip out ambiguity, objections, and unnecessary complexity.
DAY 4: TRAVEL IT: Sticky Filter Layer
Design messaging for third space attention
✅ Audit your messages so it holds across fragmented third-space attention and second-hand retellings.
✅ Test it and turn it into a repeatable system
By the end, your team walks away with:
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A repeatable messaging system for future campaigns and initiatives
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Confidence to audit and test their messages to survive internal and external scrutiny
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Skills to create copy without the endless rewrites
Short FAQ
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Will this work for our complex organisation?
Yes. If your messaging moves through multiple approval layers, regional teams, leadership scrutiny, and cross-functional stakeholders, this workshop addresses exactly that environment. -
What do you need from us? Minimal prep required. Examples of current content and your key communication team members.
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Is this a writing workshop? No. It’s a message design workshop. This goes beyond copywriting or tone of voice. It focuses on protecting meaning inside complex organisational systems.
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Is this theoretical or applied? Applied. Your team works on a live messaging priority during the workshop and leaves with real outputs — not just theory, slides, or inspiration.
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Why is it Virtual?
Virtual works extremely well for cross-functional teams and easily replaces your normal weekday meetings -
How soon do we see results? Most teams see shifts within days —how you talk about your organisation, your next deck, comms meeting, or internal brief will land differently.
My Guarantee (No Fluff Version)
If by the end of the training your team can’t clearly explain your message to a colleague in one sentence, we’ll do an extra session — on the house.
Because that’s the whole point.
Thank you for the excellent workshop this past week. It hit all the right notes
MARK N
Senior Global Digital Communication and Marketing Operations
W. R Grace Washington DC, USA
Get in Touch
Tell me your messaging challenges, and I'll be in contact soon.
Plus receive a short workshop summary you can share with your team and decision-makers.
"This changed how we think about messaging."
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
NINA S
KFAN Executive Director
Kansas, USA
“You said what we’ve been feeling for years.”
Hi, Vivien!
I just finished the meeting, and the feedback has been phenomenal!
Thanks again
AUGUSTINA K
Executive Director
Lexington USA
We needed help on how to create greater visibility and increase our global audience via webinars or other marketing initiatives.
Your training regarding segmenting our audience, finding the common villain, and curating rather than creating was really valuable.
GBEMIBORI O.
Corporate Strategy Manager BMGA
Vivien was very smart, professional, and knowledgeable.
She provided us with insight and ideas that I feel will really enhance our brand.
This really gave me a different perspective on how we can impactfully market to our audience.
BRANDY L
Manager
Buffalo NY, USA
Vivien provided me with perspectives that no one else has and allowed me to visualise new ideas for content and potential business strategy.
Vivien is passionate about what she does, and as a result, speaking with her was really enjoyable as well as insightful.
I’ve been thinking about a number of different aspects of my content and brand that I can work on since speaking with Vivien, and it’s time to start implementing!
OLI B.
Productivity Coach
U.K