When the real challenge isn’t writing...
Want to design B2B messages that survive stakeholders, approvals, and fragmented attention?
This Workshop isn't about writing prettier copy.
Oh no, this Workshop is about fixing your messaging system.
You’ll learn how to design messaging like an architect — building narratives that are stress-tested before they leave your team.
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Messages that travel without distortion
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Ideas that are easy to remember and hard to misinterpret
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Communication that speaks with one clear, decision-ready voice
No more ignored messages
No more finalfinalv34 drafts waiting for you to step in.
Because you can trust your team to get it right every time.
From Draft to Decision:
Aligning Your Team to Build B2B Messages That Survive Stakeholders and Drive Action
FAST framework
4 Live Sessions
Most messaging workshops focus on how to write better sentences.
This isn’t that.
This interactive workshop helps B2B communication and marketing teams rethink how messaging is designed.
Instead of writing messages that only work in perfect conditions, you’ll learn how to design messaging that works in the real world of B2B decision-making.
Using the F.A.S.T. psychology-led framework, you’ll learn how to create messages that:
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survive multiple audiences and internal filters
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stay clear even when people skim or summarise
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influence the people who shape and approve decisions
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travel across teams without losing their meaning
Availability is limited.
I run only 4 private cohorts per quarter, and they typically book weeks in advance.
If you’d like to explore whether this workshop is right for your team, get in touch.
WHAT YOU GET
(75 min meetings over 4 days)
✅ Before and After Messaging Audit: Move from insight to action
I review a sample of your team’s real communications (internal campaigns to external content) to show exactly where meaning gets lost or diluted and what can be improved.
✅ Real-World B2B Examples and Tailored, Hands-On Mini Exercises to get them to their own a-ha moments
Each session includes practical, company-specific activities, from rewriting exercises to clarity drills, that your team can apply instantly to their own messaging.
DAY 1: FRAME IT:
Set your messaging up for success
✅ Teaches how to define the core idea and decision-driving insight.
✅ Shows how framing shapes perception and prevents misinterpretation.
✅ Helps participants structure messages around audience priorities, not just content they want to push.
✅ How to ensure your one key insight, takeaway, and emotion (KITE) survives edits, approval layers and the retelling.
✅ Hands-on exercise: Participants create a framed message brief that clearly communicates the “why” and “so what.”
DAY 2: ALIGN IT:
Sorry but it’s not about You
✅ Shows how to connect your key points to what audiences care about (needs, fears, KPIs).
✅ Introduces anchors like context, breadcrumbs, and soundbites to guide comprehension.
✅ Demonstrates how anchoring builds stickiness, so the message is retained even in fragmented attention.
✅ Hands-on exercise: Participants map each message to the audience’s world and identify the anchor points.
DAY 3: SIMPLIFY IT:
Strip away noise, keep the meaning
✅ Why less can be more when multiple stakeholders are involved.
✅ Techniques to make your message easy to remember, repeat, and act on.
✅ Teaches how to distill complex ideas into concise takeaways.
✅ Introduces techniques for decision-ready messaging that is easy to scan and remember.
✅ Shows how to maintain meaning while reducing cognitive load, avoiding ambiguity.
✅ Hands-on exercise: Participants simplify real messaging examples while keeping the core insight intact.
DAY 4: TRAVEL IT:
Can it survive Clare in Finance?
Design for progression, not persuasion: Message Survival Success isn’t measured by the first reader but the second, third, fourth and fifth.
✅ Audit your messages so it holds across fragmented third-space attention and second-hand retellings.
✅ Explains how the first reader can make or break a message and how to craft it to survive that first pass.
✅ Shows how to design messaging that appeals to multiple stakeholders without diluting the meaning.
✅ Teaches how to stress-test messages for risk, edits, and approval layers before rollout.
✅ Hands-on exercise: Participants simulate real-world travel scenarios to test whether messages survive intact.
By the end, your team walks away with:
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A repeatable messaging system for future campaigns and initiatives
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Design messaging that survives multi-audience environments
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Reduce message distortion across stakeholders
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Align teams around clear, repeatable messaging
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Create communication that supports real business decisions
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Confidence to audit and test their messages to survive internal and external scrutiny
Give your team the strategy and system to craft messaging that drives decisions.
Small Team (2–4): $1900 USD
Ideal for startups or tightly-knit teams who want hands-on, interactive learning.
Mid Team (5–9): $2900 USD
Great for larger communication or marketing teams who need to align messaging across multiple stakeholders.
Short FAQ
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Will this work for our complex organisation?
Yes. If your messaging moves through multiple approval layers, regional teams, leadership scrutiny, and cross-functional stakeholders, this workshop addresses exactly that environment. -
What do you need from us? Minimal prep required. Examples of current content and your key communication team members.
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Is this a writing workshop? No. It’s a message design workshop. This goes beyond copywriting or tone of voice. It focuses on protecting meaning inside complex organisational systems.
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Is this theoretical or applied? Applied. Your team works on a live messaging priority during the workshop and leaves with real outputs — not just theory, slides, or inspiration.
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Why is it Virtual?
Virtual works extremely well for cross-functional teams and easily replaces your normal weekday meetings -
How soon do we see results? Most teams see shifts within days —how you talk about your organisation, your next deck, comms meeting, or internal brief will land differently.
My Guarantee (No Fluff Version)
If by the end of the training your team can’t clearly explain your message to a colleague in one sentence, we’ll do an extra session — on the house.
Because that’s the whole point.
Thank you for the excellent workshop this past week. It hit all the right notes
MARK N
Senior Global Digital Communication and Marketing Operations
W. R Grace Washington DC, USA
Get in Touch
Tell me your messaging challenges, and I'll be in contact soon.
"This changed how we think about messaging."
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
NINA S
KFAN Executive Director
Kansas, USA
“You said what we’ve been feeling for years.”
Hi, Vivien!
I just finished the meeting, and the feedback has been phenomenal!
Thanks again
AUGUSTINA K
Executive Director
Lexington USA
We needed help on how to create greater visibility and increase our global audience via webinars or other marketing initiatives.
Your training regarding segmenting our audience, finding the common villain, and curating rather than creating was really valuable.
GBEMIBORI O.
Corporate Strategy Manager BMGA
Vivien was very smart, professional, and knowledgeable.
She provided us with insight and ideas that I feel will really enhance our brand.
This really gave me a different perspective on how we can impactfully market to our audience.
BRANDY L
Manager
Buffalo NY, USA
Vivien provided me with perspectives that no one else has and allowed me to visualise new ideas for content and potential business strategy.
Vivien is passionate about what she does, and as a result, speaking with her was really enjoyable as well as insightful.
I’ve been thinking about a number of different aspects of my content and brand that I can work on since speaking with Vivien, and it’s time to start implementing!
OLI B.
Productivity Coach
U.K