£6–12K
Typical Investment
Teams
Built for orgs with 2+ functions or markets
Built for internal and external comms
Permanent
A system your team owns and reuses
Global to Local
Designed to survive handovers, summaries & markets.
Your teams are all telling a different story.
THE PROBLEM
A strong messaging strategy isn’t just something you use once.
It’s something your entire organisation refers to again and again.
Because when there's no shared messaging foundation, every team has to start from scratch — and every version drifts a little further from the one before.
That’s how inconsistency creeps in and how you end up with three different positioning statements, two conflicting value props, and a company description that sounds like your competitor...
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Marketing says one thing
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Sales says another
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Leadership reframes it again
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The buyer has to piece it all together
A solid messaging spine fixes that.
WHAT CHANGES
From fragmented to aligned
This isn't about forcing every team to say the same words.
It's about making sure they're always telling the same story.
BEFORE
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Marketing, sales, and leadership messaging that contradict each other
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Rewrites triggered every time a senior leader gets involved
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Teams reinventing the message for every campaign or market
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Positioning so generic it could belong to any competitor
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New joiners who don't know what to say about the company
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A mission statement no one uses
AFTER
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One clear, repeatable story every team works from
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Fewer approval cycles and sign-off delays— because there's a defined framework,
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Messaging that stays coherent whether it's a deck, a press release, or a pitch
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Sharper, more differentiated positioning your competitors can't easily copy
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New joiners who can explain the company clearly within their first week
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A documented system your team owns and uses — not a document that gathers dust in a shared drive
WHAT'S INCLUDED
A complete messaging system — not just a document.
Everything your teams need to communicate consistently, across markets, channels, and stakeholder layers. Delivered as a reusable framework you own permanently.
Messaging Audit
A diagnostic review of your existing messaging across channels, teams, and markets. You'll see exactly where the story is breaking down — and why — before we build anything new.
Proposed Messaging Spine
The structural foundation that holds all your communications together. A clear narrative arc from purpose to proof — so every piece of content, in every market, tells a coherent version of the same story.
Strategic Positioning Directions
2–3 positioning options built from your existing language and market context. You choose the direction that fits — no guessing, no blank-page briefs, no "we'll know it when we see it."
Message Pillars & Key Messages Library
A structured set of core messages that build a complete story across what you do, why it matters, and how to talk about it. Organised by audience and context so your teams always know which message goes where.
Ready-to-Use Boilerplate
An elevator pitch, company description, and service boilerplates your team can use immediately — in proposals, onboarding, LinkedIn, press kits, or whenever someone asks "so what do you actually do?"
HOW IT WORKS
A structured process.
A permanent result.
A messaging system your organisation owns and can use indefinitely.
Discovery & Diagnostic
We start with an audit of your current messaging — what's working, what's contradicting itself, and where the biggest gaps are. This shapes everything that follows.
Spine Construction
I build the structural framework — your narrative arc, positioning directions, message pillars, and key messages library — based on your business, your audiences, and where your message currently breaks down.
Review & Refinement
We work through the framework together, pressure-testing it against your real-world scenarios — sales conversations, leadership presentations, market-specific comms — until it holds.
Handover & Activation
You receive a complete, documented Messaging Spine your teams can use immediately — plus guidance on how to embed it across functions without it gathering dust in a shared drive.
WHO THIS IS FOR
Built for organisations where messaging has to survive multiple hands.
If any of the following sounds familiar...
You're communicating across multiple markets or functions
Different regions, different teams, different interpretations of the same message. The Spine gives everyone a shared structure to work from.
Your messaging gets rewritten at every approval layer
Every senior stakeholder has a different idea of what the message should be. A defined framework reduces that friction — and the endless revision cycles it creates.
You're going through a rebrand, launch, or leadership change
High-stakes moments that require a clear, consistent narrative — before the old message calcifies into the wrong one.
You have strong messaging in some places and none in others
Good instincts but no system. The Spine connects what's already working and fills the gaps — rather than starting from scratch.
YOUR INVESTMENT
A strategic investment with a permanent return.
Unlike a campaign or a copywriting brief, a Messaging Spine doesn't expire. It becomes the foundation your team builds everything else on.
Messaging Spine engagement
Scope is tailored to your organisation — number of markets, teams, and stakeholder layers involved. All projects include audit, spine, positioning options, message library, and boilerplate.
From £6,000–12,000
typical project range
Scope and final investment are confirmed after our initial conversation.
You said what we’ve been feeling for years.
I just finished the meeting, and the feedback has been phenomenal!
We finally have a shared language for the problem — and a way to fix it."
Thanks again
TINA K
Executive Director
Lexington USA
We needed to be able to clearly communicate what we are building to potential donors and funders.
I needed to be concise and have the best messaging possible.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch and my why into a clear narrative that could be used on our promotional channels.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
CEO
AFARA
California, USA
We needed to roll out new branding for our initiative without losing the thread back to the wider organisation. Vivien helped us see the problem differently and gave us a direction we hadn't considered before. It completely changed how we're thinking about communicating the brand.
BRANDY L
Marketing Manager
Buffalo NY, USA
Tell me where your messaging is breaking down.
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