£6–10K
Typical Investment
Teams
Built for orgs with 2+ functions or markets
Internal and external comms use
Permanent
A system your team owns and reuses
Global to Local
Designed to survive handovers, summaries & markets.
Your messaging is hard to trust… when every team's telling a slightly different version of it
Your messaging is hard to trust when every team's telling a slightly different version of it.
Nobody sat down and decided to be inconsistent. It just happens — one team at a time.
HQ's risk report said: "48-hour contingency buffer built into every regional warehouse."
The EU logistics lead repeats it as: "we can always expedite."
The plant manager, assuming HQ's number already accounted for her time zone, quotes customers: "3 days."
Then a shipment slips, and three people pull up the same report to prove it wasn't their number.
(Three versions. None of them yours.)
A Key Messaging Library fixes that — one story spine your teams pull from, instead of reinventing it under a deadline.
TICK ANYTHING THAT'S TRUE. BE HONEST - NO ONE'S GRADING THIS BUT YOU
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Our Head of Sales and Head of Marketing would describe what we do differently if you asked them separately.
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Different regions or markets have adapted "the story" for their market until it contradicts what HQ is saying.
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An employee who read the all-hands recap, then the follow-up email, then talked to their manager, would believe they'd read three different announcements.
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If we swapped our logo for a competitor's, our positioning statement would still pass as theirs.
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Nobody can point to one place where "the approved language" lives.
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Our proof points and stats depend on who's presenting.
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A buyer who saw our pitch, then our website, then talked to a rep, would think they were dealing with different companies.
READING YOUR SCORE:
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0–1 ticked → Your messaging is holding together well. A Spine will still sharpen it — but you're not bleeding trust yet.
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2–4 ticked → Cracks are showing. Some teams are aligned, others are drifting. This is exactly the stage where a Spine stops small inconsistencies from becoming a pattern.
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5+ ticked → Your messaging isn't broken — it's undocumented. Every team is independently reconstructing the story, a little differently, every time.
This is what a Key Messaging Spine and Library are built to fix.
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A library that shapes your brand's institutional voice.
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One clear, repeatable story every team works from.
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Fewer approval cycles and sign-off delays
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Messaging that stays coherent across decks, proposals, and markets.
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Sharper, more differentiated positioning your competitors can't easily copy — and prospects remember.
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A system your team will want to open — not a document that dies in a shared drive by March.
Wherever you landed — even at 0–1 — the gap only grows the more teams and markets you add.
WHAT'S INCLUDED
A complete messaging system
Delivered as a reusable framework for you to dip in and out.
Everything your teams need to communicate consistently, across markets, channels, and stakeholder layers.
The Foundation: Messaging Audit & Strategic Positioning
A diagnostic Messaging Autopsy looking at what's currently being said, across every channel, team, and market — plus clarity on your mission, positioning, and vision.
The Spine: Your Narrative Architecture
The structural foundation that holds all your communications together. A clear narrative arc from purpose to proof — so every piece of content, in every market, tells a coherent version of the same story.
The Library: Where Your Teams Can Work From, Every Day
This is the deliverable your teams will open the most — the day-to-day working tool built on the Spine's narrative. Easy to drop into templates so nobody has to write from a blank page or guess what's "on" message.
You said what we’ve been feeling for years.
I just finished the meeting, and the feedback has been phenomenal!
We finally have a shared language for the problem — and a way to fix it."
Thanks again
TINA K
Executive Director
Lexington USA
A strategic investment with a permanent return.
From £6,000 — confirmed after our initial conversation, based on markets, teams, and scope involved.
We needed to roll out new branding for our initiative without losing the thread back to the wider organisation. Vivien helped us see the problem differently and gave us a direction we hadn't considered before. It completely changed how we're thinking about communicating the brand.
BRANDY L
Marketing Manager
Buffalo NY, USA
Tell me where your messaging is breaking down.
Every version of your story that doesn't match the last one erodes trust it took years to build. Let's find where — and build the system that stops it for good.
WHAT COMES NEXT
Once the Spine is built, The Message Room is how your team learns to use it without needing you in every single room, on every single send.