£6–10K
Typical Investment
Teams
Built for orgs with 2+ functions or markets
Internal and external comms use
Permanent
A system your team owns and reuses
Global to Local
Designed to survive handovers, summaries & markets.
Your teams are all telling a different story. And inconsistency is eroding the trust you've worked to build.
Your intranet post says one thing. The press release says another. Sales has three different pitches floating around, depending on who you ask. HR describes the culture differently than the CEO does in interviews. Your About Us page reads suspiciously like your competitor's.
Most B2B companies fly by the seat of their pants when it comes to messaging.
Every time someone needs to write something — a Q&A, a deck, a social post — they're starting from zero.
This is not only inefficient.
It's also how inconsistency creeps in.
A Key Messaging Library fixes that.
One approved set of core messages — what you do, what you stand for, how you talk about your biggest moments. Every team pulls from it instead of writing their own version.
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Leadership uses it for interviews, all-hands, investor updates
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HR uses it for onboarding, internal comms, culture messaging
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Sales uses it for pitches, decks, positioning
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Marketing uses it for campaigns, social, press
Same Story. Never contradicting each other.
From the C-suite to the frontline.
WHAT CHANGES
A Key Messaging Library fixes the starting-from-zero problem.
This isn't about forcing every team to use the same words.
It's about making sure they're telling the same core story.
TICK ANYTHING THAT'S TRUE. BE HONEST - NO ONE'S GRADING THIS BUT YOU
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Our Head of Sales and Head of Marketing would describe what we do differently if you asked them separately.
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Different regions or markets have adapted "the story" for their market until it contradicts what HQ is saying.
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An employee who read the all-hands recap, then the follow-up email, then talked to their manager, would believe they'd read three different announcements.
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If we swapped our logo for a competitor's, our positioning statement would still pass as theirs.
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Nobody can point to one place where "the approved language" lives.
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Our proof points and stats depend on who's presenting.
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A buyer who saw our pitch, then our website, then talked to a rep, would think they were dealing with different companies.
READING YOUR SCORE:
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0–1 ticked → Your messaging is holding together well. A Spine will still sharpen it — but you're not bleeding trust yet.
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2–4 ticked → Cracks are showing. Some teams are aligned, others are drifting. This is exactly the stage where a Spine stops small inconsistencies from becoming a pattern.
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5+ ticked → Your messaging isn't broken — it's undocumented. Every team is independently reconstructing the story, a little differently, every time.
This is what a Key Messaging Spine and Library are built to fix.
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One clear, repeatable story every team works from.
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Fewer approval cycles and sign-off delays
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Messaging that stays coherent across decks, proposals, and markets.
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Sharper, more differentiated positioning your competitors can't easily copy — and prospects remember.
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A documented system your team owns and uses. Not a document that gathers dust.
WHAT'S INCLUDED
A complete messaging system
Delivered as a reusable framework for you to dip in and out.
Everything your teams need to communicate consistently, across markets, channels, and stakeholder layers.
The Foundation: Messaging Audit & Strategic Positioning
A diagnostic review of your existing messaging across channels, teams, and markets. Clarity in your mission, positioning and vision statements.
The Spine: Your Narrative Architecture
The structural foundation that holds all your communications together. A clear narrative arc from purpose to proof — so every piece of content, in every market, tells a coherent version of the same story.
The Library: Where Your Teams Can Work From, Every Day
This is the deliverable your teams will open the most — the day-to-day working tool built on the Spine's narrative. Easy to drop into templates so nobody has to write from a blank page or guess what's "on" message.
What's Inside:
I customise each key component of the messaging library to your organisation’s particular needs
Here are some of the most important elements:
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Core values
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Differentiators
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Value proposition
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Client/customer benefits
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Keywords (and negative keywords)
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Key personas (audiences)
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Key messages
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Boilerplate and templates
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Mission statement
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Vision statements
MAKE YOUR COMMUNICATIONS MORE CONSISTENT AND EFFECTIVE
A strategic investment with a permanent return.
Creating clear messaging in a way that is accessible for your team.
From £6,000
Your final investment is confirmed after our initial conversation and tailored to the complexity of your organisation: number of markets, teams, and stakeholder layers involved, scope, research, and possible client interviews.
From leaders who found their shared language — and felt the difference.
You said what we’ve been feeling for years.
I just finished the meeting, and the feedback has been phenomenal!
We finally have a shared language for the problem — and a way to fix it."
Thanks again
TINA K
Executive Director
Lexington USA
We needed to roll out new branding for our initiative without losing the thread back to the wider organisation. Vivien helped us see the problem differently and gave us a direction we hadn't considered before. It completely changed how we're thinking about communicating the brand.
BRANDY L
Marketing Manager
Buffalo NY, USA
We needed to be able to clearly communicate what we are building to potential investors and funders.
I needed to be concise and have the best messaging possible.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch and my why into a clear narrative that could be used on our promotional channels.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
CEO
AFARA
California, USA
Tell me where your messaging is breaking down.
Every version of your story that doesn't match the last one is a small erosion of the trust it takes years to build. Let's find out exactly where that's happening and build the system that stops it.
Your answers help me understand the scope of the problem before we speak.
Fill this in and I'll come back to you within 2 business days.