You send clarity. They receive a rumour. I fix the part in between
How it really started
My brother Kevin taught me how to moonwalk, play blackjack, and win at marbles.
They called me shy for the first eighteen years of my life, and I let them, because it was easier for me to remain quiet than to explain who I was or who I wanted to be.
Shy was what teachers wrote on my report cards; when they meant I didn't answer a question today, not because I didn't have anything to say; I just wasn't very good at competing with people who were more comfortable putting their hand up, speaking first, or making themselves heard.
Shy became the label stapled to me before I'd even walked into a room: "Oh, she's shy" stopped being a description and started being an introduction.
And it stopped people from looking any further.
My big brother, Kevin had an air of mischievous confidence that shaped the way I looked at the world. He was also the first person in my corner and always knew when I needed a nudge rather than a rescue.
So naturally, on my first day at university, he threw me in the deep end.
He walked the length of my dorm corridor and knocked on every single door. Then hid — Suddenly I was standing there having to introduce myself to a corridor full of complete strangers, fumbling through introductions and conversations. But here's what I didn't see until years later: nobody in that corridor would ever label me shy because I got to tell them who I was
(badly and unprompted) on my own terms,
Maybe that's where it all started.
This stubborn instinct to make sure our story gets heard before someone else rewrites it. Because they won't always get it right.
If you've made it this far, the problem I solve is probably one you recognise.
The Problem I solve
2020 had a lot to answer for.
Covid, Gender Reveals, and that "Imagine" Celebrity Video that nobody asked for.
It was also a time when a lot of people started the business they'd been sitting on — with plenty to say and no idea how to say it.
Tech startups that had genuinely brilliant products.
The kind that should have been winning.
Every time a client hired me to write their website copy, the copy did its job. A clear headline. A sharp value prop and vision. No fluff.
Then the founder would take that same story into a room with a buying committee — and somewhere between their inbox and that meeting, it would fall apart.
Most copy is written for one reader, in one moment. It's not built to survive being retold — secondhand, by someone who wasn't there when it was written, to a room of people who've never met the founder.
That's not a copy problem.
That's a messaging problem.
That's the Multi-Audience Messaging Problem.
That's the Multi-Audience Messaging Problem.
I watched founders with the better product lose to competitors not because their message was cleverer or even clearer, but because their messaging was more portable - their pitch didn't need the founder in the room to survive.
That's the pattern I've spent three years building a framework around — the same one I've since taken into training rooms with comms teams at global organisations, and onto stages and podcasts talking through exactly where messages break and why.
Most people try to fix it at the writing stage. I fix it at the transmission stage.
The result is messaging that survives five rounds of edits, three senior opinions, and still makes sense to someone hearing it secondhand, on the sidelines of their kid's football game.
Here's where to start, depending on what's in front of you:
If you're dealing with a high-stakes communication right now → Executive Comms
If your product does something brilliant but nobody outside the building understands why it matters → Brand Narrative
If your teams are telling different stories → Key Messaging Library.
If you want your team to build the skill → The Message Room Training
SPEAKING & PODCASTS
Inspire your audience with a different way of thinking about communication.
I speak and guest on podcasts about what happens to your messaging: how it travels, where they breaks, and what it takes to build communications so it survives.
Topics include the Multi-Audience Messaging Problem, the psychology of how B2B messages get distorted, and what the best-run comms teams do differently.
Recent Media
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