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Four sessions. Real messaging.
Built to survive the journey.

A four-session working programme for comms directors, cross-functional teams, and everyone else whose name is on the message. 

You bring the real work.

We find exactly where it stops surviving and rebuild it so it doesn't happen again.

Whats the matter with my messaging
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4 x 60-75min Sessions

Live, virtual, hands-on

2 per quarter

Strictly limited availability

From £1,250

Solo through to cross-functional teams

Live messaging

Your real briefs. Rebuilt in the room.

Your message was clear. Accurate.
Signed off.
So why is everyone reading it differently?

YOUR TEAM WRITES WELL,

THAT'S NOT THE PROBLEM

The brief was strong.

The language was clear.

Everything on the surface looked perfect when you hit send...

But the regional team still misinterpreted it. Employees got one version that contradicted what their manager said in Tuesday's meeting. The stakeholder who received the forwarded summary acted on the wrong priority.

That gap between what you sent and what lands isn't a comms failure in the usual sense. It's an architecture failure — and every time it happens, it costs you credibility you had to earn.

​Your team knows how to write. They've been trained on clarity, brevity, and copywriting. They know the rules. But none of that training accounts for what happens after the message leaves the desk.

What you sent

An urgent update from leadership with a specific ask and a deadline.

What they read

  • A forwarded summary with the context stripped out and the deadline missing entirely.

What employees heard

  • A FYI. Worth skimming when there's time.

WHAT THIS IS  — AND ISN'T

This isn't a workshop. Your team will know the difference by session two.

Most communication workshops teach theory and leave teams to figure out the application themselves on Monday morning. This doesn't work like that.

MOST WORKSHOPS

  • Writing principles applied to invented examples

  • Feedback that's encouraging but doesn't survive the next real brief

  • Theory that makes sense in the room and disappears by Wednesday

  • A framework you were taught — not one you built anything with

  • Skills that improve writing. Don't change the architecture.

THE RE-MESSAGING ROOM

  • Your team brings their communication problems: live messaging — the campaign that isn't landing, the internal communications that are being read differently by different audiences, the brief that's been rewritten four times and still doesn't feel right.

  • We rebuild it in the room, in real time, using the F.A.S.T. framework. 

  • Skills that change how they build messages,  not just how they write them

  • By the end of session one, there is already a before-and-after. and a team that's starting to think about messages differently

THE METHODOLOGY

Built around one question: Will this message survive the journey?

The F.A.S.T. framework is grounded in how meaning changes as communications move through different people, roles, levels of attention, and interpretation.
It gives your team a diagnostic structure they can run before anything goes out — not after the damage is done.

F

Frame It

Set Your CORE Message Up to Survive

What is the single thing this message must survive? If everything else gets lost in transit, what needs to arrive intact? Getting this right is the difference between a message that survives and one that becomes whatever the reader decides it means.

A

Anchor It

Anchoring in Audience Reality

Outside-in, not inside-out. 

​Anchoring repositions the message so it opens in their world (their stakes, their language, their concerns). This is the shift that changes how a message lands before a single word is rewritten — and the reason a message earns trust before it asks for action.

S

Simplify It

Surviving the "Third

Space"

Not dumbing down. Sharpening.

Simplify It strips out everything that gives the audience a reason to skim, misread, or disengage without losing any of the authority or specificity that builds credibility.

T

Travel It

Designing for Amplification

See what you've built hold under real conditions. The before-and-after at the end of session four is the moment your team understands what it looks like when a message is built to land.

WHAT HAPPENS IN THE ROOM

What kind of writing are you fighting with?

Every session runs on live briefs — not invented examples, not generic templates. What you walk in with, you walk out having rebuilt.

Before we start: Pre-Session Alignment Call

A short 20 min call with you or the lead to understand what's not working, which messaging your team will bring into the room, and what success looks like at the end of four sessions.

The more specific the problem coming in, the more precise the rebuild going out.

Session 1: The Messaging Audit: What's happening to your messaging and how to Protect Your Key Message

Your team brings samples of current messaging — internal and external. We review exactly where meaning is getting lost: which audiences are misreading it, distorting it, and why.  

We start by focusing on the core message: identifying what needs to survive and how to stop it shifting under pressure, approval rounds, or interpretation.

Session 2: Anchoring in your Multi-Audience World

One of the hardest skills in B2B comms: Outside-in positioning, applied to your real work. Participants rebuild their opening using the audience's problem, language, and stakes — not the organisation's perspective. The shift that turns a message people receive into a message people act on.

Session 3: The simplification: strip it back, make it survive their Third Space Fragmented Attention

Sharpen your messaging. Participants rewrite without a single piece of industry language — same meaning, different frame — and discover that clarity is not a loss of authority but It's the thing that earns it.

Session 4: The travel test — does it hold?

Your team tests their draft against the full framework. They leave with a rebuilt piece that's ready to use — and the logic to repeat the process .

WHAT CHANGES

What your team walks out with.

Not just writing skills. Gain a different way of looking at every piece of communication they write from this point on.

Stop rewriting and Start diagnosing

Next time a message isn't working, your team won't reach for the thesaurus. They'll know exactly where in the architecture it broke and how to fix it before it goes out and does the damage.

One message. Every audience.

They'll build communications that travel through forwarding chains, approval rounds, and fragmented attention without losing the thing that needed to arrive intact and without taking your organisation's credibility with it.

A framework that works

No theory that fades by Wednesday. By session four, your team owns a diagnostic structure they can run on any brief, any campaign, any all-staff update.

Most teams see a shift within days. The next deck, the next internal brief, the next campaign, the way your team talks about your organisation starts to change almost immediately.

Because they now know exactly where their message gets broken and how to stop it.

**Teams who want to embed what they've built into a permanent framework across the organisation often move to a Messaging Spine engagement after the programme ends.

YOUR INVESTMENT

Solo. Two team sizes. One programme.

All options include the pre-session alignment call, all four live sessions, the F.A.S.T. framework, and the before-and-after messaging audit.

Solo
£1,200

1-1 working at your pace.

 

Ideal for comms leaders and VPs who write key messaging internally and externally and whose reputation is on every send.

Small Team
£2,500

2-4 Participants

Ideal for comms leads and their direct team.

Where you want to build a team with a shared language to stop inconsistency being the default.

Cross-functional team
£4,200

5–9 participants (most popular)

Ideal for teams with multiple markets or stakeholder layers. Because the further your message has to travel the more you have at stake.

THE GUARANTEE - NO FLUFF VERSION

If by the end of four sessions your team can't clearly explain your organisation's core message to a colleague in one sentence, we'll do an extra session on the house.

Because that's the whole point. A message that can be summarised clearly can survive anything And a team that can do that consistently is a team your organisation can count on.

LIMITED AVAILABILITY

To give every team the attention the work requires, availability is deliberately limited.

Teams typically book four to six weeks in advance.

WHAT TEAMS SAY

From people who were in the room.

I've heard great feedback from the team.

Each of us took away concrete things we're now using in our writing.

The workshop was a solid grounding 

Messaging workshop

SHARYN N

Vice President, Communications & Government Affairs

W..R. Grace

Washington DC, USA

Thank you for the excellent workshop this past week. It hit all the right notes

Corporate communication messaging

MARK N

Senior Global Digital Communication and Marketing Operations

W. R Grace Washington DC, USA

This changed how we think about messaging.

It was such a pleasure working with Vivien.

 

She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.

 

However, she explained it to me with such simplicity that it opened my way of thinking.

 

She actually made this work exciting in a way I never imagined.

 

She is great at what she does and it is my goal to tap into her wisdom every chance I get."

How to simplify complex content

NINA S

KFAN Executive Director

Kansas, USA

We needed help on how to create greater visibility and increase our global audience.

Your training regarding how to segment our audience, finding the common villain in our messaging,  and curating rather than creating was really valuable.

Messaging consultant

GBEMIBORI O.

Corporate Communication Strategy Manager BMGA

Tell me about your team and what's not working.

Fill in the form, and I'll come back to you within two business days with current availability and whether this is the right fit for where you are.

Select Your Team Size
Just Me
Small Group (2-4)
Cross-Functional Team (5-9)
What's not landing right now? Select all that apply.

COMMON QUESTIONS

TL:DR

Is this a writing workshop?

No. The Rewriter's Room is a messaging architecture programme. Writing technique is a small part of what happens. The core of the work is structural — how communications are framed, how they're positioned relative to the audience, how they're built to survive the journey between the desk and the decision-maker. Your team will write better as a result. But that's the outcome, not the method.


Will this work for a complex, global organisation?

Yes, that's exactly who it's built for. Complexity is not a barrier. It's the environment the framework was designed for.

What do we need to bring?

Real messaging, min prep. Current campaigns, internal communications, briefs that aren't landing the way they should. The less polished, the better — this is working material, not a showcase. The pre-session alignment call establishes exactly which pieces will be most useful to bring into the room.

​Is this theoretical or applied?

Applied. Your team works on their live messaging priorities during each session. There are no theory decks, no generic examples from anonymous industries, no 'we'll use this on the next brief.' Your team works on live priorities during every session. The output of each session is immediately usable.


Why virtual?

Virtual works exceptionally well for cross-functional global teams — your comms lead in New York, your regional manager in London, and your campaign team in Sydney can all be in the same room. It also removes the need for travel budgets and scheduling around office days.​​

How quickly will we see a difference?

Most teams notice a shift within days. The next brief they write, the next campaign they plan — how they approach the audience question, how they structure the message, how they test it before it goes out. The framework changes the habit, not just the output.

Can we book more than one cohort?

Yes. Some organisations run the programme with different teams in different quarters — for example, a global comms team one quarter and regional marketing leads the next. Get in touch to discuss.

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