Good messaging isn't written.
It's built to survive the 5 forwarded emails, 1 presentation, and 3 management misreadings and still work.
Most messaging problems aren't writing problems — they're architecture problems. I help you build messaging that survives buying committees, org charts, and the fifth person who rewrites it
High-stakes messages (change memos, ESG, Impact reports) — that must land with boards, employees, and regulators simultaneously.
For when your product does something brilliant but nobody outside the building can explain why it matters. I find the story underneath the feature list and build the version your market remembers.
A single source for your message architecture, so every team stays on the same page, and every message is on brand.
Hands-on working sessions where your team rebuilds real messaging live, together — virtual, so global teams don't need a travel budget to be in the same room.
THIS IS A GOOD FIT IF...
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Your exec team asks "can we just tweak it one more time?" for the fourth time this week, and nobody can say what changed.
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The new hire deck says one thing about "who we are." The careers page says another. New hires spend their first month trying to figure out which one to believe.
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You spent three weeks getting the merger announcement perfect. A regional manager summarised it in one Slack message before the ink was dry, and that's the version everyone's reading.
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Someone in another region "localised" your global message into something you don't recognise — and now customers there think you do something different than you do.
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Legal, marketing, and your CEO all "approved" the announcement — and somehow it ended up sounding like AI.
COMMON QUESTIONS
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Do you charge by the hour? No. Every engagement is value-based rather than time-based. The goal isn't hours spent; it's messaging that works. That means you're not watching the clock, and I'm not padding. We scope the work, agree on what success looks like, and price accordingly.
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What kind of companies do you work with? Mostly B2B companies in SaaS, fintech, industrial, and education — from start-ups finding their voice to late-stage global brands sharpening their messaging. The common thread is complexity: multiple audiences, competing priorities, and messages that need to survive a long chain of internal and external readers.
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Where are you based? I'm a Brit based in Singapore and the UK, and work remotely with companies around the world. While it may take some scheduling, time zones have never been a problem.
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Can I have you as a guest on my podcast or blog? Yes — I'm happy to guest on podcasts or contribute articles, especially for audiences of communication and comms team leaders. I also partner with brands who want to feature my writing in their internal comms or on their own platforms. Fill out the form, and we'll go from there
GET IN TOUCH
Fill in the form and I'll come back to you within 2 working days. If it looks like a good fit, we'll set up a short call to talk it through.
Slide into my LinkedIn DMs
Often the quickest way to start a conversation, I'm active there daily.