Saving recipes I will absolutely never cook... Reading the last paragraph of a book to see if it's worth committing to... Building a swipe file of good Ad Copy.... Buying cute notebooks that I will never write in... Lived in 4 different countries... Taking an accidental selfie whenever I want to increase the volume on my phone.... Saying “we need to anchor it in their world” like it’s a sacred mantra... Getting oddly proud when an SME says, “That’s exactly what I meant — but clearer.” Guessing correctly whodunnit.... Laughing at my own jokes before I finish saying them... Holding a pen during Zoom calls just to look thoughtful.... Getting irrationally excited when someone uses bullet points... Copywriter.... Setting alarms for 7:00, 7:05, 7:07, and 7:09 “just in case.”... Bookmarking Psychology Studies.... Reading customer quotes like they’re poetry.... Muttering "So What" every time I see a feature... Content Strategist..... Using storytelling to make someone care about cloud storage.... Turning meeting notes into doodles.... Knowing that a quick edit isn't a quick edit.... Word Nerd.....​​​
Communication, you’re proud to sign your name.​​
In 2020, I started to refine my skills helping B2Bs overcome their messaging challenges and shape the way they communicate their company.
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From Start-ups (the unclear Buyer challenge)
Tech and Industrial B2Bs (the complex message challenge)
and non-profits (the multi audience challenge)
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Where I learned how to navigate multiple priorities, competing agendas, and complex decision-making — all while keeping messaging simple and human‑centred.
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It sparked my obsession with human psychology in communication — and became the foundation for how I help B2B teams craft messages that survive the 10 mind problem and the third space..
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I now enjoy working with B2B in-house communication teams in the US, UK, and AUS., who understand the importance of audience-proof communication and want to create messaging that works with the brain, not against it.
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My brother Kevin taught me how to moonwalk, play blackjack, and win at marbles.
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He also taught me to own my story.
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On my first day at uni, he knocked on every door in my dorm... and then hid, leaving me to awkwardly introduce myself to every housemate.
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Yes, it was embarrassing...
But the lesson stuck: you see if you don’t define your story, someone else will.
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Inspire your Listeners with a refreshing take on B2B copywriting.
Need a podcast guest to talk all things communication and psychology—so your message survives the scroll?
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Take all the good of B2C and adapt it for your B2B audience. Get simple techniques to help you hack your B2B audience's brain and write clear and compelling corporate content.
