B2B Messaging and Communication Strategist
Writer
Word Nerd
Like most writing pros we all learn our skills on the job.
​
Take for example my own career path.
I started writing Press Releases for a Royal Warranted China Store in Mayfair, where every piece of puff content was written from the Company's Point of View.
I thought that was how it was done.
I mean I was happy and the company was happy, newspapers and magazines were publishing what I wrote.
Next came my Corporate Day Membership era, in charge of writing promotional copy and negotiating with high-flying professionals where self-promotion fluff didn't work.
​​​
And then there was the time I felt like an outsider, hired to organise and promote an IT Security Company's conference to the top UK internet providers.
Where it quickly became obvious that the usual industry jargon, complex features, and the constant push to sell didn't work as well as they thought it would, —emails were left unopened, white papers were never downloaded — no one was responding.
​
​​So We Adapt.
​
We Evolve.​
​
And I took what I knew worked and created a campaign putting the customer at the heart of our message.
No fluff, no puff, no confusing features, no jargon — just clear, communication designed for them.
​​
Our email open rate increased to over 75% and we got 31% attendance (not bad for a bunch of extremely busy CEOs who'd prefer to go golfing than sit in a conference).
Someone even came up to me to ask who had created the campaign because it was so different from what they were used to.
​
— I was hooked.
​
My brother Kevin taught me how to moonwalk, play blackjack and marbles. He also taught me the importance of owning my narrative.
On my first day at university, Kevin knocked on every door in my dorm (and then hid), leaving me to introduce myself to all my housemates!
It's a lesson that still sticks with me because if we don't define who we are- someone else will!
​​​​
It was a couple of years ago when I had an epiphany.
What if there was someone who could help train business communicators to avoid those hit-and-miss strategies?
​
Working with people who knew how to write but struggled to connect with distracted buyers because every day it feels like the goal posts keep changing.
​
Trends come and go but Human Nature stays the same.
Human-designed communication is about strategically crafting messaging that naturally taps into how your audience processes and shares information.
​
​And what started as a small personal crusade to get B2Bs to write for their customers has snowballed into a 1000+ subscriber-strong newsletter.
​
​From Vivien is all about being proud to put your name to your communication.​​​
​
If that's the type of communication you want for your company, I'd love to help you achieve it.
RECENT MEDIA
 |  |  |
|---|