A Word Nerd who..... Saves recipes I'll never cook... Reads the last paragraph of a book to see if it's worth committing to... Says “quick edit” before vanishing into a black hole for two hours..... Feels deep satisfaction when an SME says, “That’s exactly what I meant....” Gets oddly proud when someone uses white space.... Collects Old Tech Ads just for fun... Spends 20 minutes thinking of a “better” word, only to go back to the original one.... Screenshots great copy and now lives among 600 mysterious files named “IMG_8472.... fixes expensive messaging problems....​​​
Hi, I’m Vivien — and I help B2B teams say what they mean.
​Have you ever tried to explain what you do…
…only to watch someone’s eyes glaze over halfway through?
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That’s why I do this work.
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For years, I watched smart teams with brilliant products lose momentum — not because their solution wasn’t good, but because their message got watered down somewhere between “we know what we mean” and “wait, why does this matter again?”
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And the worst part everyone thinks they’re being clear.
Until they’re… not.
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I help B2B teams turn their ideas into messaging that their clients can understand, repeat, and rally behind.
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I bridge the gaps between product, marketing, comms, and leadership so your message survives the journey — through rewrites, approvals, meetings, and that mysterious “Can we get a version 12?” feedback.
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I teach you how to write for people — not personas, job titles, or hypothetical buying journeys.
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And yes: I help your message get through a 10-person buying committee without falling apart on slide 7.
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Why I care so much about this
Clear messaging isn’t about being clever.
It’s about being understood.
It’s what lets teams align.
It’s what helps buyers make confident decisions.
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And honestly..
I just love seeing that moment when someone says:
“Oh! That’s what we’ve been trying to say.”
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If you’re here…
You probably want your messaging to feel sharper.
Clearer.
More confident.
More you.
You’re in the right place.
I’m glad you found your way here.
My brother Kevin taught me how to moonwalk, play blackjack, and win at marbles.
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He also taught me to own my story.
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On my first day at uni, he knocked on every door in my dorm... and then hid, leaving me to awkwardly introduce myself to every housemate.
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Yes, it was embarrassing...
But the lesson stuck: you see if you don’t define your story, someone else will.
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RECENT MEDIA
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Inspire your Listeners with a refreshing take on B2B.
Need a podcast guest to talk all things messaging, and communication psychology?
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I explore how ideas travel (and often die) inside organisations — and what to do about it. Helping communicators craft content that connects across departments, decisions, and distractions.
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