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Ideas you can use today
Catch up on past Newsletter editions
Messaging / Brand Storytelling / Copywriting / Human Psychology
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When they tell you to write to the 1 person in your customer profile
One of the biggest challenges for a B2B writer is how to make sure your message speaks to the right person in your customer profile when you have a bunch of different personas in your buying group.
Jun 293 min read
6 Questions Your Website Needs to Answer and 6 to Avoid
Buyers come to your site with specific questions in mind
And if they don’t find clear, confident answers within seconds, they’ll bounce and go to your competitor (you know the one with an inferior product but knows how to communicate better)
Jun 113 min read
Every business has a gatekeeper: 8 Psychological ways to get your message past them
Every business has that gatekeeper.
You know the person who likes to say No.
So, how do you get through?
Try a little psychology
May 213 min read
Is Your Messaging Just Filling Space? 3 Questions That Will Humanise Your AI Content.
Your audience isn’t a collection of departments. If your message doesn’t feel human, it won't feel relevant — and irrelevant content gets ignored.
Luckily, you can humanise your content instantly by asking just three magic questions.
May 13 min read
Worried that your content sounds like AI? Use these 7 psychology-backed prompts
Your audience doesn't care if you use AI to write your content. What they do care about is what's in it for them.
That’s why psychology and human design need to be part of your wider communication strategy.
Apr 293 min read
Your Biggest Competitor isn't Brand X
This may surprise you, but the biggest challenge for your business isn't your direct or indirect competitor
Apr 25 min read
From Hooking your audience to Holding them: How to Make Your Message Stick
What happens after you've managed to capture your audience's attention is the real deal breaker.
Mar 282 min read
Think Jargon Makes You Sound Smart? Here’s What It’s Actually Doing — and How to Undo It
Using obscure, jargon and weak, vague language creates a barrier and excludes our customers and damages our brand perception.
Mar 135 min read
Still Wondering Why Your Buyers Aren’t Moving? Follow McDonald's Nudge Strategy
It goes without saying - McDonald's ads are brilliant.
But there's a strategy behind it that's even better than you thought...
Mar 115 min read
This Simple Misstep Can Earn More Customer Trust Than a Perfect Pitch
Which cookie would you rather choose
Would it surprise you that 66% would pick the one on the right?
But why?
Feb 136 min read
Find Your Brand Tone of Voice Fast: The 4 Questions Every B2B Leader Should Ask
Fun Fact: Did You Know Britney Spears’ Breakout song “Baby One More Time” wasn’t written for her?
It was first offered to the R&B group TLC
Feb 18 min read
Avoid Alienating Your Core Customers When Juggling Multiple Audiences
As copywriters, we're told to write to that one person - our ideal client, but what if, you have more than 1 target market
Jan 245 min read
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