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Messaging / Brand Storytelling / Copywriting / Human Psychology
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3 Questions that Instantly Humanise Your Corporate Messaging
Your audience isn’t a collection of departments. If your message doesn’t feel human, it won't feel relevant — and irrelevant content gets ignored.
Luckily, you can humanise your content instantly by asking just three magic questions.
May 13 min read
7 Psychology-Backed Prompts to Write Content That Actually Connect with your B2B buyers
Most B2B content sounds like it was written by someone who gained access to the company's industry lingo bible.
Your B2B buyers are still human buyers (no matter what anyone says)
They want to feel smart. Respected. Safe. Hopeful. Excited - And seen.
That’s why psychology and human design need to be part of your wider communication strategy.
Apr 293 min read
Your Biggest Competitor isn't Brand X
This may surprise you, but the biggest challenge for your business isn't your direct or indirect competitor
Apr 26 min read
You've Hooked Your Reader - Now What? The Importance of Sticky Writing
What happens after you've managed to capture your audience's attention is the real deal breaker.
Mar 282 min read
What happens when you use Jargon and 3 ways to fix it
Using obscure, jargon and weak, vague language creates a barrier and excludes our customers and damages our brand perception.
Mar 135 min read
Why your customers aren't buying - How to nudge your B2B customers in the right direction (a lesson from McDs)
It goes without saying - McDonald's ads are brilliant.
But there's a strategy behind it that's even better than you thought...
Mar 115 min read
How 1 Simple Mistake Increases Your Customers' Trust
Which cookie would you rather choose
Would it surprise you that 66% would pick the one on the right?
But why?
Feb 136 min read
4 Questions I Ask to Find Your Brand Tone of Voice
Fun Fact: Did You Know Britney Spears’ Breakout song “Baby One More Time” wasn’t written for her?
It was first offered to the R&B group TLC
Feb 18 min read
How to not alienate your Target Market when you have Multiple Audiences
As copywriters, we're told to write to that one person - our ideal client, but what if, you have more than 1 target market
Jan 245 min read
When Your Clients aren't Signing up - How to Engage Your Passive Audience
Inspiring change in our passive audience especially when it comes to forming new habits can seem near impossible
Jan 205 min read
When Your Messaging Misses the Mark - the Secret to your Customers Love Language
Much of product marketing language is full of words that the company thinks customers get excited about but in reality, they don't
Dec 13, 20245 min read
Why your Corporate Blogs are Losing you Leads
The Curse of Knowledge stems from a simple premise: the more you know about a subject, the harder it becomes to imagine what it's like not
Nov 20, 20244 min read
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