top of page
Ideas you can use today
Catch up on past Newsletter editions
Messaging / Brand Storytelling / Copywriting / Human Psychology
on demand resources
Why Jargon excludes your Customers and 3 easy ways to Fix it
Using obscure, jargon and weak, vague language creates a barrier and excludes our customers and damages our brand perception.
Mar 135 min read
How to nudge your B2B customers in the right direction - a lesson from McDs
It goes without saying - McDonald's ads are brilliant.
But there's a strategy behind it that's even better than you thought...
Mar 114 min read
How being less than perfect increases your customers trust
Which cookie would you rather choose
Would it surprise you that 66% would pick the one on the right?
But why?
Feb 136 min read
How to Find Your Brands Tone of Voice
Fun Fact: Did You Know Britney Spears’ Breakout song “Baby One More Time” wasn’t written for her?
It was first offered to the R&B group TLC
Feb 18 min read
How to Write to Your Ideal A+ Client Without Alienating Your Target Market
As copywriters, we're told to write to that one person - our ideal client, but what if, you have more than 1 target market
Jan 245 min read
How to Get Your Status Quo Clients to Change their Behaviour
Inspiring change in our passive audience especially when it comes to forming new habits can seem near impossible
Jan 205 min read
Incorporating Your Customers' Love Language into Your Messaging
Much of product marketing language is full of words that the company thinks customers get excited about but in reality, they don't
Dec 13, 20245 min read
Your biggest Competitor isn't Brand X
No matter how perfect your services are your audience will always find something to object to.
Heres how to overcome them
Nov 28, 20245 min read
How to Write Technically so that Your Audience Understands Your Message Regardless of their Expertise
The Curse of Knowledge stems from a simple premise: the more you know about a subject, the harder it becomes to imagine what it's like not
Nov 20, 20244 min read
Steal Your Audience's Attention: Pattern Interrupt the Zig to Their Zag
Our brain is hardwired to recognize patterns and familiarity making it hard to capture your audience's attention
Nov 7, 20243 min read
Why the top Brands don’t skip showing off their features
You've probably heard the advice to "sell your benefits, not features" countless times. But you should never overlook the role your features
Nov 1, 20245 min read
If your messaging is confusing, your customers will think your product is too
When your messaging is complicated and confusing your customers will assume your product are too
Oct 18, 20243 min read
Read by Your Competitor's B2B Writers
bottom of page