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3 min

Why Every B2B Copywriter Should Study this Ad If You Want To Write Stories That Sell

When we read a good story in a sales copy, we don't notice (or even care) that we're being sold to.

5 min

How the wrong Word Choice can ruin what you really want to say

We can cause a disconnect in our marketing when the words we write don't match the image created or worst, create the wrong image.

4 min

How Can I Turn Casual Readers into Committed Customers? It's all about the Transformation

To get your customers to slide into your DM, or click Buy Now is to stop selling Information and start showing Transformation

5 min

How can I avoid confusing my audience and communicate my intended message?

We often falsely assume that our personal preferences or actions is shared among our target audience than they really are

4 min

Jargon: Your Communications Worst Enemy - how can I recognise it, and let it go?

Most of you know my position on Jargon - I'm not a fan - I believe such language does more to obscure than clarify and can be replaced with

4 min

How can I ensure my B2B messaging remains focused and relevant to my target audience when I have such a broad topic?

A common problem facing us as B2B writers is when our content has Too Broad of a Point. especially when we're tasked to write about complex,

4 min

How can I use self-generated copy to create memorable B2B communication?

Train ads are great - What better way to pass the time and avoid eye contact than reading those ads plus a lot of them are a bit like brain

3 min

The 3 Missed Opportunities I see Events Always Make

Last Friday I spent a beautiful day with my daughter. We visited the V&A museum in London to get a glimpse of Taylor Swift's Era outfits.

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