Inspiring Communication Starts with an Inspired Team
​Does this sound familiar?
Your Communication team's spent months pouring blood, sweat, and tears into your new Corporate newsletter.
They've spent weeks researching, scouring data, and hitting that midnight deadline.
They finally send it, only to hear... SILENCE!
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​​​Sounds harsh, but when was the last time someone read your CEO's article about your new Tech
— downloaded your whitepaper on agrochemicals,
— or commented on your post about sustainable construction materials, (besides your work colleagues)?
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Be honest; this is a safe space.​
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You could blame your reader's shrinking 8 second attention span
BUT wait — didn't they bingewatch a whole season of Stranger Things? And what about that article asking them to rate their favourite ice cream flavours!
Keep reading if you're fed up with your communication getting ignored.
Build your talented in-house B2B team's communication skills in 5 days, not months, and get everyone on the same page (pun intended)​
​Ineffective Corporate Content hurts your brand more than you think.
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​Imagine Kira, a CEO, navigating cybersecurity threats.
She comes across a whitepaper titled "The CEO’s Playbook for Data Security."
The title sounds promising, but it turns out to be superficial, filled with shallow tips like “use multi-factor authentication” and “conduct regular backups.”
Over the next few months, Kira sees more content pieces; reports that feel like a long sales pitch, and irrelevant articles that ignore the deeper challenges they face.
And just like that, your corporate communication has lost their trust.​
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But..."Business 2 Business Writing is flipping hard." You're this close to punching the wall!​
— You’ve got legal constraints, complicated products, and multiple decision-makers and target markets
— Everything is written by committee (yes, everyone has an opinion)
— your content is ping-ponged from one person to the next
— and you're desperately trying to keep your core message from getting lost in translation.
You and I both know you've got an amazing communication team, and the stuff you write is important.
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​However, shifting your organization's communication strategy and aligning your entire team can be challenging.
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Maybe you've got a team that's gotten too comfortable in corporate-first writing or maybe you've faced pushback when attempting to implement changes.
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Writing compelling and irresistible messaging shouldn't be difficult.
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I wanted to create a Workshop that gave your team a solid understanding and a practical framework that they could take away and replicate confidently over and over again.
With hands-on writing experience, group discussions, and case studies that reinforced learning and helped them reach their own lightbulb moments while fostering a collaborative environment.
Key Insights Your Team Will Takeaway
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Clarify your messaging and positioning, pinpoint your target audience, and differentiate from your competitors
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Learn how to frame, anchor, and prime your audience and write what motivates people to act
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Translate the abstract and complex without dumbing it down
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Take the terror out of Writing Headlines
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Be confident using visual storytelling to make your writing memorable, impactful, and compelling
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Hands-on Practice and Real Life Examples to help solidify your team's learning
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Reach their own a-ha moments
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A few You may not realize
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Overcome "blank page" syndrome
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Build High-Performance Writing Team
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Develop long-lasting writing habits
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Unlock their Creativity​
Created with your industry and team in mind.
Previous industries include:
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non-profits
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educational institutions
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biotech
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cybersecurity
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construction
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pharma manufacturing
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From first-year writers to the CMO.
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
NINA S
Executive Director KFAN
Kansas, USA
We needed fresh eyes and remarkable writing capabilities for our future newsletter. We wanted an updated journalistic style, short, attractive, and punchy.
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I was impressed by your professionalism, quick answering, and creativity and will appreciate continuing to be listed with your tips and newsletters.​
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Thank you so much for your help
DANNY K
Chairman NATAN Humanitarian
Israel
Vivien was very smart, professional, and knowledgeable.
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She provided us with insight and ideas that I feel will really enhance our brand.
This really gave me a different perspective on how we can impactfully market to our audience.
BRANDY L
Manager
Buffalo NY, USA
Thank you so much, Vivien!
I’ve heard great feedback from the team.
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Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team.
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
Thank you for the excellent workshop this past week. It hit all the right notes
Mark N
Senior Global Digital Communication and Marketing Operations
W. R Grace Washington DC, USA
It was great to work with Vivien.
She is very professional, knowledgeable and a great listener.
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She provided our organization with great insights and solutions.
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If you need support with your branding, internal/external communication, she is the person to connect with.
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Overall grateful for this experience and the outcome!
CHRISTIAN O
Marketing Communications Manager
Wisconsin, USA