Inspiring Communication Starts with an Inspired Team
Have you ever had that nagging feeling that says, "This isn't working," but you're not sure what to do instead?
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Anyone can write.
But good communication isn’t just about clever words.
It’s about Strategy.
And when it comes to writing for a B2B brand, your content is going to be ping ponged between departments, dumped on countless decision makers' desks, misplaced in someone's folders, and abandoned in Claire's Save for Later bin.
If your words don't catch their attention, you can be sure it'll get lost in content purgatory.
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I've distilled everything I know about Why our Words Work into 5 Training Modules.
You'll walk away with a solid foundation, practical knowledge, and the confidence to take your communication from "Blah" to "Hell Yeah!"
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Equip your team with the skills to create proactive (not reactive) content that cuts through the noise, draws customers in, gets people talking, and drives conversions.
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How much would your company benefit from spending 5 days bringing your team together so you're all writing on the same page and speaking your customer's language?
Gain the Advantage
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I’ll reveal the fascinating ways our words make an impact on your audience's decisions. ​
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Bring it back to your corporate communications, and ​apply it to your company's specific business issues.​
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You’ll leave each session filled with new ideas, confident in your writing with an understanding that your words will work.​
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Practical frameworks organized around your buyer’s journey, that you can replicate over and over again.
​Bonus Skills
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Overcome "blank page" syndrome
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Build a High-Performance Writing Team
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Develop long-lasting writing habits
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Solidify your team's learning with Hands-on Practice and real-life examples
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Reach your own a-ha moments
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Previous Industries include:
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biotech
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cybersecurity
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construction
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pharma manufacturing
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educational
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non-profits
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From first-year writers to the CMO.
Created with your brand and team in mind.
Fine Print:
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Workshops currently have a waitlist of 1-2 months, so be sure to register your interest early
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Curriculum descriptions may change depending on your business Industry, Target Market, and Communication Platforms.
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Timings vary due to Workshop Size
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Live Online Workshops are best held over 5 consecutive days
DAY 1: THE OUTSIDE-IN STRATEGY: (75 mins)
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PREPARING THE FOUNDATION TO WRITING: Research, Research, Research
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Start with your A* Customers: Motivations, Pain Points & Triggers
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Stake Your Flag: Your Positioning: What business are you really in?
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Differentiate your Value - how to connect your product to what your customer really cares about ​
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Hiding the Vegetables - What to do with your Features, Benefits & Customer Value
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Practical Exercise: Create Your Messaging Map and Story Arc
DAY 2: CUT THROUGH THE NOISE: (90 mins)
HUMAN-DESIGNED WRITING: Setting Your Foundations
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Brain hacks handpicked for you - Discover the Psychological Principles of Human-Design Communication​
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The Importance of Your Tone of Voice
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Sticky Messaging: How to Stay on Top
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Visual Storytelling: An Emotional Bridge​
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Practical Exercise: Mastering Your Brand Story
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DAY 3: TACKLING THE BLANK PAGE (90 mins)
YOUR COPYWRITING FRAMEWORK: The right word in the right place
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Headlines and Hooks: Attract an Audience,
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Holding Attention: The Mystery of Open Loops
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Drive Conversions: Persuasive CTAs
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My Copy Swipe Files: How to Steal Like an Artist
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Structure and Flow Designed for Your Reader
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Editing Tips that Speed Up Your Writing Process​
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Practical Exercise: Hooking Headlines, Subheadings, and Taglines
DAY 4: ON THE SAME PAGE: PEER REVIEW
(75 min)
ALIGN YOUR TEAM AND SOLIDIFY THEIR LEARNING
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Team Messaging Review: Evaluation and Diagnosis: Comprehensive Feedback on your Teams messaging - Internal Newsletters, Sales Emails, Digital Articles, Social Media Posts
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Practical Exercises: Final Posts
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Review and Q&A
DAY 5: JUST POST IT (90 mins)
YOUR SOCIAL MEDIA CONTENT​​
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The 4 Ps of Content
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From Reactive to Proactive: Creating a Strategy
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Building authority and trust
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Assembling Your Campaigns
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Snackable Short Form Writing
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Linger Longer Long Form Writing​​
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Practical Exercise: Snappy Social Media Posts
Why leaders love my training
We needed fresh eyes and remarkable writing capabilities for our future newsletter. We wanted an updated journalistic style, short, attractive, and punchy.
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I was impressed by your professionalism, quick answering, and creativity and will appreciate continuing to be listed with your tips and newsletters.​
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Thank you so much for your help
DANNY K
Chairman NATAN Humanitarian
Israel
Thank you for the excellent workshop this past week. It hit all the right notes
MARK N
Senior Global Digital Communication and Marketing Operations
W. R Grace Washington DC, USA
Want to help your communication team fall in love with writing again?
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Small Team 2-6 people $3900 USD
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Mid Team 7-12 people $5200 USD
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Contact me:
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For Teams over 12+
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In-Person Full Day Training
Vivien was very smart, professional, and knowledgeable.
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She provided us with insight and ideas that I feel will really enhance our brand.
This really gave me a different perspective on how we can impactfully market to our audience.
BRANDY L
Manager
Buffalo NY, USA
It was great to work with Vivien.
She is very professional, knowledgeable and a great listener.
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She provided our organization with great insights and solutions.
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If you need support with your branding, internal/external communication, she is the person to connect with.
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Overall grateful for this experience and the outcome!
CHRISTIAN O
Marketing Communications Manager
Wisconsin, USA