Align your team of big personalities around a smarter way to write
What words to Use, How to tell it,
and Why it Matters
My training introduces you and your team to Human-Design Communication Psychology
and how to apply it to your business and marketing.
5 DAY Training for B2B in-house communication pros
Inspiring Communication Starts with an Inspired Team
I hear this all the time from Communication Teams
​
They're looking at a new campaign that didn’t perform well and wonder what went wrong.​
​
They posted consistently
They made announcements and statements
Talked about their new global offices and awards
Everything looked well designed
​
But here's where your communication fails.
If you want to
-
Get more leads
-
Boost your email opens
-
Get people talking about you
​
Your Corporate Communication needs to create demand.
​
You don’t need to post more. You need to think Strategically ​
​If you know me from my LinkedIn posts or newsletter, you'll know how I use communication brain hacks to make content easy to digest.
So expect to walk away with a solid foundation, a practical structure, and the confidence you need to start creating your own impactful human-designed communication.
​​​
Equip your team with the skills to create proactive (not reactive) content that draw in your customers, gets people talking, and drives conversions.
​
How much would your company benefit from spending 5 days bringing your team together so you're all writing on the same page, with intent and speaking your customer's language?
Gain the advantage
-
We’ll reveal the fascinating ways our words make an impact on your audience's decisions. ​
-
Bring it back to your corporate communications, and ​apply it to your company's specific business issues.​
-
You’ll leave each session filled with new ideas, confident in your writing with an understanding that your words will work.​
-
Practical frameworks organized around your buyer’s journey, that you can replicate over and over again.
​Bonus Skills
-
Overcome "blank page" syndrome
-
Build High-Performance Writing Team
-
Develop long-lasting writing habits
-
Solidify your team's learning with Hands-on Practice and Real Life Examples
-
Reach their own a-ha moments
​​
Industries include:
-
biotech
-
cybersecurity
-
construction
-
pharma manufacturing
-
educational
-
non-profits
-
From first-year writers to the CMO.
Created with your brand and team in mind.
Fine Print:
-
Workshops currently have a waitlist of 1-2 months
-
Curriculum descriptions are tailored to your Industry, your Customers, and Communication Platforms and may change depending on your business Industry and Market.
-
Timings may vary due to Workshop Size
-
Live Online Workshops are best held over 5 consecutive days
DAY 1: THE OUTSIDE-IN STRATEGY: (75 mins)
​
YOUR CUSTOMERS CHEAT SHEET: Planning for maximum impact
​​
-
Start with your A* Customers: Motivations, Pain Points & Triggers
-
Stake Your Flag: Your Positioning: What business are you really in?
-
Differentiate your Value - how to connect your product to what your customer really cares about ​
-
Hiding the Vegetables - What to do with your Features, Benefits & Customer Value
-
​The ONE Key Insight and Emotion (OKIE)
-
Practical Exercise: Create Your Messaging Map and Story Arc
DAY 2: MAKE IT STICK: (90 mins)
HUMAN-DESIGNED WRITING: Crafting your Strategic Structure
​
​​
-
Brain hacks handpicked for you - Discover the Psychological Principles of Persuasive Copy that make your content attract and keep attention and drive conversions ​
-
Sticky Messaging: Visual Storytelling and how to spark connections​
-
Holding Attention: The Mystery of Open Loops
-
Practical Exercise: Hooking Headlines, Subheadings and Taglines
​
​
DAY 3: MAKE IT ACTIONABLE: (90 mins)
YOUR COPYWRITING FRAMEWORK: The right word in the right place
​
-
Structure and Flow Designed for the Intuitive User Experience
-
The Importance of Your Tone of Voice
-
How to make your data beautiful
-
Editing Tips that Speed Up Your Writing Process
-
Persuasive CTAs
-
Practical Exercise: How to Humanise your AI​
DAY 4: MAKE IT ENGAGING (90 mins)
YOUR SOCIAL MEDIA CONTENT​​
​​
-
From Reactive to Proactive
-
Building authority and trust
-
Create your Campaigns
-
Snappy Snackable Short Form Writing
-
Linger Longer Long Form Writing​​
-
The 4 Ps of Content
-
Practical Exercise: Social Media Post
DAY 5: ON THE SAME PAGE: PEER REVIEW (75min)
ALIGN YOUR TEAM AND SOLIDIFY THEIR LEARNING
​​
-
Team Messaging Review: Evaluation and Diagnosis: Comprehensive Feedback on your Teams messaging - Internal Newsletters, Sales Emails, Digital Articles, Social Media Posts
-
Practical Exercises: Final Posts
-
Review and Q&A
Why leaders love our training
We needed fresh eyes and remarkable writing capabilities for our future newsletter. We wanted an updated journalistic style, short, attractive, and punchy.
​
I was impressed by your professionalism, quick answering, and creativity and will appreciate continuing to be listed with your tips and newsletters.​
​
Thank you so much for your help
DANNY K
Chairman NATAN Humanitarian
Israel
Thank you for the excellent workshop this past week. It hit all the right notes
MARK N
Senior Global Digital Communication and Marketing Operations
W. R Grace Washington DC, USA
Want to help your communication team fall in love with writing again?
​
-
Small Team 2-6 people $3900 USD
-
Mid Team 7-12 people $5200 USD
-
Contact me For Teams over 12+
Vivien was very smart, professional, and knowledgeable.
​
She provided us with insight and ideas that I feel will really enhance our brand.
This really gave me a different perspective on how we can impactfully market to our audience.
BRANDY L
Manager
Buffalo NY, USA
It was great to work with Vivien.
She is very professional, knowledgeable and a great listener.
​
She provided our organization with great insights and solutions.
​
If you need support with your branding, internal/external communication, she is the person to connect with.
​
Overall grateful for this experience and the outcome!
CHRISTIAN O
Marketing Communications Manager
Wisconsin, USA