B2B doesn’t have to mean Boring-to-Boring
Let me know if any of this sounds familiar:
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Sarah finished her article on Agrochemical last week but she hasn’t posted it because for the past 2 days, she’s been struggling to write the headline.
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Jon’s gone into monk mode stressing over a sales report because the tech team gave him a 50-page document which he now has to filter through AI and condense into a messaging map
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And Mica, well Mica was last seen crying in the coffee shop because 23 people unsubscribed from the Employee Newsletter.
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You’re here because you have a great team of writers but your communication can do better.
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Transform your B2B copywriting team into a powerhouse of engaging, conversion-driven content that nurtures customer relationships and solidifies your brand identity.
Equip your writers with the skills to create compelling content that not only stands out in the crowded digital platforms but also drives measurable results for your business.
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Inspiring Communication Starts with an Inspired Team
Let Me Build the Scaffolding for your Content
For your communication to become strategic you need a framework that you can replicate over and over again.
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If you know me from my LinkedIn posts or newsletter, you'll know how I use industry examples, brain hacks that make my content easy to digest.
So expect to walk away with a solid foundation, a practical structure, and the confidence you need to start creating your own impactful human-designed communication.
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​Get your team to create content that engages and drives conversions.
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How much would your company benefit from spending 5 days bringing your team together so you're all writing on the same page, with intent and speaking your customer's language?
You don't have to reinvent the wheel every time you write​
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​​Make your writing life easier and smarter, move away from just "writing copy" to strategically assembling your content
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Get clear on how to write Your Customers' Love Language and Ditch the Boring & Blah Confusing Jargon
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Speed up your team's writing process and save time and tears on rewrites and revisions
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Become confident in your storytelling writing that makes your messaging memorable and impactful, and establish an emotional connection with your audience.
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Humanise your AI
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Align your Company's messaging in days, not months
​Bonus Skills
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Overcome "blank page" syndrome
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Build High-Performance Writing Team
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Develop long-lasting writing habits
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Solidify your team's learning with Hands-on Practice and Real Life Examples
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Reach their own a-ha moments
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Industries include:
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biotech
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cybersecurity
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construction
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pharma manufacturing
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educational
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non-profits
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From first-year writers to the CMO.
Created with your brand and team in mind.
Fine Print:
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Curriculum descriptions are tailored to your Industry, your Customers, and Communication Platforms and may change depending on your business Industry and Market.
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Timings may vary due to Workshop Size
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Live Online Workshops are best held over 5 consecutive days
DAY 1: THE OUTSIDE-IN STRATEGY: (75 mins)
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YOUR CUSTOMERS CHEAT SHEET: Planning for maximum impact
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Start with your A* Customers: Motivations, Pain Points & Triggers
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Stake Your Flag: Your Positioning: What business are you really in?
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Differentiate your Value - how to connect your product to what your customer really cares about ​
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Hiding the Vegetables - What to do with your Features, Benefits & Customer Value
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​The ONE Key Insight and Emotion (OKIE)
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Practical Exercise: Create Your Messaging Map and Story Arc
DAY 2: MAKE IT STICK: (90 mins)
HUMAN-DESIGNED WRITING: Crafting your Strategic Structure
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Brain hacks handpicked for you - Learn the Psychological Principles of Persuasive Copy that make your content attract and keep attention, and drive conversions ​
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Sticky Messaging
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Holding Attention: The Mystery of Open Loops
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Practical Exercise: Hooking Headlines, Subheadings and Taglines
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DAY 3: MAKE IT ACTIONABLE: (90 mins)
YOUR COPYWRITING FRAMEWORK: The right word in the right place
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Visual Storytelling: how to spark connections​
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Structure and Flow Designed for the Intuitive User Experience
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The Importance of Your Tone of Voice
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How to make your data beautiful
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Editing Tips that speed up your writing process
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CTAs
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Practical Exercise: How to Humanise AI​
DAY 4: MAKE IT ENGAGING (90 mins)
YOUR DIGITAL CONTENT FRAMEWORK​​
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How to build authority
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Create your Social Media Campaign
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Snappy Snackable Short Form Writing
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Linger Longer Long Form Writing​​
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The 4 Ps of Content
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Practical Exercise: Social Media Post
DAY 5: ON THE SAME PAGE: PEER REVIEW (75-90 mins)
ALIGN YOUR TEAM AND SOLIDIFY THEIR LEARNING
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Team Messaging Review: Evaluation, and Diagnosis: Comprehensive Feedback on your Teams messaging - Internal Newsletters, Sales Emails, Digital Articles, Social Media Posts
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Practical Exercises: Final Posts
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Review and Q&A
Why leaders love our training
We needed fresh eyes and remarkable writing capabilities for our future newsletter. We wanted an updated journalistic style, short, attractive, and punchy.
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I was impressed by your professionalism, quick answering, and creativity and will appreciate continuing to be listed with your tips and newsletters.​
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Thank you so much for your help
DANNY K
Chairman NATAN Humanitarian
Israel
Thank you for the excellent workshop this past week. It hit all the right notes
MARK N
Senior Global Digital Communication and Marketing Operations
W. R Grace Washington DC, USA
Want to help your communication team fall in love with writing again?
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Small Team 2-6 people $3900 USD
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Mid Team 7-12 people $5200 USD
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Contact me For Teams over 12+
Vivien was very smart, professional, and knowledgeable.
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She provided us with insight and ideas that I feel will really enhance our brand.
This really gave me a different perspective on how we can impactfully market to our audience.
BRANDY L
Manager
Buffalo NY, USA
It was great to work with Vivien.
She is very professional, knowledgeable and a great listener.
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She provided our organization with great insights and solutions.
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If you need support with your branding, internal/external communication, she is the person to connect with.
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Overall grateful for this experience and the outcome!
CHRISTIAN O
Marketing Communications Manager
Wisconsin, USA