top of page

Align your team of big personalities around a smarter way to write

communication training
What words to Use, How to tell it,
and Why it Matters 

Ditch the corporate blah and learn to create clear, attention-grabbing,
human-designed strategic communication 

5 DAY Training for B2B in-house communication pros 
 

B2B doesn’t have to mean Boring-to-Boring

Let me know if any of this sounds familiar:

​

  • Sarah finished her article on Agrochemical last week but she hasn’t posted it because for the past 2 days, she’s been struggling to write the headline.
     

  • Jon’s gone into monk mode stressing over a sales report because the tech team gave him a 50-page document which he now has to filter through AI and condense into a messaging map

​

  • And Mica, well Mica was last seen crying in the coffee shop because 23 people unsubscribed from the Employee Newsletter.

​​​​​​

You’re here because you have a great team of writers but your communication can do better.

​

Transform your B2B copywriting team into a powerhouse of engaging, conversion-driven content that nurtures customer relationships and solidifies your brand identity.

 

Equip your writers with the skills to create compelling content that not only stands out in the crowded digital platforms but also drives measurable results for your business.

​​​​​​

screaming
drawing
Inspiring Communication Starts with an Inspired Team
Let Me Build the Scaffolding for your Content

For your communication to become strategic you need a framework that you can replicate over and over again. 

​

If you know me from my LinkedIn posts or newsletter, you'll know how I use industry examples, brain hacks that make my content  easy to digest.

 

So expect to walk away with a solid foundation, a practical structure, and the confidence you need to start creating your own impactful human-designed communication.

​​​​

​Get your team to create content that engages and drives conversions. 

​

How much would your company benefit from spending 5 days bringing your team together so you're all writing on the same page, with intent and speaking your customer's language?

profile
You don't have to reinvent the wheel every time you write​
  • ​​Make your writing life easier and smarter, move away from just "writing copy" to strategically assembling your content

  • Get clear on how to write Your Customers' Love Language and Ditch the Boring & Blah Confusing Jargon

  • Speed up your team's writing process and save time and tears on rewrites and revisions

  • Become confident in your storytelling writing that makes your messaging memorable and impactful, and establish an emotional connection with your audience.

  • Humanise your AI 

  • Align your Company's messaging in days, not months

​Bonus Skills 
  • Overcome "blank page" syndrome 

  • Build High-Performance Writing Team

  • Develop long-lasting writing habits

  • Solidify your team's learning with Hands-on Practice and Real Life Examples 

  • Reach their own a-ha moments 

 

​

Industries include:

  • biotech

  • cybersecurity

  • construction

  • pharma manufacturing 

  • educational

  • non-profits

  • From first-year writers to the CMO.

 

Created with your brand and team in mind.

Fine Print:

  • Curriculum descriptions are tailored to your Industry, your Customers, and Communication Platforms and may change depending on your business Industry and Market.

  • Timings may vary due to Workshop Size

  • Live Online Workshops are best held over 5 consecutive days

DAY 1: THE OUTSIDE-IN STRATEGY: (75 mins)

​

YOUR CUSTOMERS CHEAT SHEET: Planning for maximum impact

​​

  • Start with your A* Customers: Motivations, Pain Points & Triggers

  • Stake Your Flag: Your Positioning: What business are you really in?

  • Differentiate your Value - how to connect your product to what your customer really cares about â€‹

  • Hiding the Vegetables - What to do with your Features, Benefits & Customer Value

  • ​The ONE Key Insight and Emotion (OKIE)

  • Practical Exercise: Create Your Messaging Map and Story Arc 

DAY 2: MAKE IT STICK: (90 mins)


HUMAN-DESIGNED WRITING: Crafting your Strategic Structure

​

​​

  • Brain hacks handpicked for you - Learn the Psychological Principles of Persuasive Copy that make your content attract and keep attention, and drive conversions â€‹

  • Sticky Messaging 

  • Holding Attention: The Mystery of Open Loops

  • Practical Exercise: Hooking Headlines, Subheadings and Taglines

​

​

DAY 3:  MAKE IT ACTIONABLE: (90 mins)

 

YOUR COPYWRITING FRAMEWORK: The right word in the right place

​

  • Visual Storytelling: how to spark connections​

  • Structure and Flow Designed for the Intuitive User Experience 

  • The Importance of Your Tone of  Voice

  • How to make your data beautiful

  • Editing Tips that speed up your writing process

  • CTAs

  • Practical Exercise: How to Humanise AI​

DAY 4:  MAKE IT ENGAGING (90 mins)

 

YOUR DIGITAL CONTENT FRAMEWORK​​

​​

  • How to build authority

  • Create your Social Media Campaign

  • Snappy Snackable Short Form Writing

  • Linger Longer Long Form Writing​​

  • The 4 Ps of Content

  • Practical Exercise: Social Media Post

DAY 5: ON THE SAME PAGE: PEER REVIEW (75-90 mins)

 

ALIGN YOUR TEAM AND SOLIDIFY THEIR LEARNING

​​

  • Team Messaging Review: Evaluation, and Diagnosis: Comprehensive Feedback on your Teams messaging - Internal Newsletters, Sales Emails, Digital Articles, Social Media Posts

  • Practical Exercises: Final Posts

  • Review and Q&A

Why leaders love our training

It was such a pleasure working with Vivien.

 

She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.

 

However, she explained it to me with such simplicity that it opened my way of thinking.

 

She actually made this work exciting in a way I never imagined.

 

She is great at what she does and it is my goal to tap into her wisdom every chance I get."

nina

NINA S

Executive Director

Kansas, USA

Thank you so much, Vivien!

I’ve heard great feedback from the team.

​

Each of us took away some things that we’re using in our writing.

 

We still have a ways to go but the workshop was a solid grounding for the team. 

Sharyn

SHARYN N

Vice President, Communications & Government Affairs

W..R. Grace

Washington DC, USA

We needed fresh eyes and remarkable writing capabilities for our future newsletter. We wanted an updated journalistic style, short, attractive, and punchy.

​

I was impressed by your professionalism, quick answering, and creativity and will appreciate continuing to be listed with your tips and newsletters.​

​

Thank you so much for your help

Danny

DANNY K

Chairman NATAN Humanitarian

Israel

Thank you for the excellent workshop this past week. It hit all the right notes

Mark

MARK N

Senior Global Digital Communication and Marketing Operations

W. R Grace Washington DC, USA

Human-Designed Communication
Team Training

Communication Team Training Image of happy people online

Want to help your communication team fall in love with writing again?

​

  • Small Team 2-6 people $3900 USD

 

  • Mid Team 7-12 people $5200 USD

 

  • Contact me For Teams over 12+

Vivien was very smart, professional, and knowledgeable.

​

She provided us with insight and ideas that I feel will really enhance our brand.

 

This really gave me a different perspective on how we can impactfully market to our audience.

BRANDY L

Manager

Buffalo NY, USA

It was great to work with Vivien.

She is very professional, knowledgeable and a great listener.

​

She provided our organization with great insights and solutions.

​

If you need support with your branding, internal/external communication, she is the person to connect with.

​

Overall grateful for this experience and the outcome!

Christian

CHRISTIAN O

Marketing Communications Manager

Wisconsin, USA

Don't let your content become a liability

Fill in the form to register your interest

What are you interested in?
Select Your Team Training Size

We promise to never share your details Our Privacy Policy

Thanks for submitting! Please check your inbox for more details

bottom of page