Inspired Teams
Write for their Audience
Don't Let Boring Corporate-Centric Writing
Ruin Your Business Communication
Does this sound familiar?
Your team has been slaving over your company newsletter.
They've spent weeks researching, poring over reports, and hitting that midnight deadline.
They finally send it, only to hear... crickets!
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Sounds harsh, but when was the last time someone responded to your Chairperson's introduction, how about that blog post on agrochemicals, or commented on your LinkedIn post (besides your work colleagues)?
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Be honest; this is a safe place.
You could blame your reader's attention span
BUT wait — didn't they binge-watch a whole season of Stranger Things? And what about that article asking them to rate their favourite ice cream flavours!
Keep reading if you're fed up with your communication being ignored.
Imagine the impact of your B2B content if it was actually read
Increase your audience engagement - Learn how to write Mirror-Messaging that joins the conversation in your customer's head.
​You know and I know you have a great communication team - so why do your internal newsletters go unread? Why do your blogs, press releases, and social media posts go unnoticed? And why do your white papers and emails remain unopened?
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When it comes to writing and communicating, your prospective clients, employees, shareholders, buyer champions, and industry peers want ​​​Communication that's clear, concise, and written with them in mind. ​​​​
I work with core teams who desperately want to change their internal or external communication strategy.
Maybe you've tried to do it yourself but, for whatever reason, haven't seen the results.​
Nina S
Executive Director
Kansas, USA
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
Sharyn N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
Thank you so much, Vivien!
I’ve heard great feedback from the team.
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Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team.
Mark N
Senior Global Digital Communication and Marketing Operations
W. R Grace Washington DC, USA
Thank you for the excellent workshop this past week. It hit all the right notes
Danny K
Chairman NATAN Humanitarian
Israel
We needed fresh eyes and remarkable writing capabilities for our future newsletter. We needed an updated journalistic style, short, attractive, and punchy.
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I was impressed by your professionalism, quick answering, and creativity and will appreciate continuing to be listed with your tips and newsletters.
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l am sure that we will find a way to continue our collaboration.
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Thank you so much for your help
Ditch the boring Corporate-Heavy blah that no one reads and take the guesswork out of writing compelling, effective Audience-First Communication
B2B IN-HOUSE COMMUNICATION TEAM TRAINING
Mastermind and Workshop
EVERY business writer has the potential to write strong messaging with the right skills and support.
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My Masterminds and Workshops are created with your team and industry in mind, from first-year marketers to the CMO and all ranks in between.
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I distill the beauty of writing audience-centric content into fun, bite-sized lessons. My Mirror-Messaging frameworks, add a practical approach that helps your team reach their own a-ha moments.​
I break down your internal and external communication samples: blogs, emails, newsletters, noticeboards, presentations, and reports, and tailor specific frameworks to speed up and strengthen your team's writing.
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I've worked with non-profits, educational, IT, construction, and pharma manufacturing industries.
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Here's what we tackle:
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The rules of value-focused messaging
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Practical Frameworks to help write attention-grabbing Headlines and body copy
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A step-by-step process for clear, concise, impactful writing
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How to Empathize with your customers and write about what matters to them
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Why Specificity doesn't need to be boring - How to master storytelling and simplify your complex tech.
Want to Lead the Change?
I’d love to hear about your business communication challenge.
Fill in the form to receive my price list and full details of the curriculum
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