Have you ever had that nagging feeling that says, "This isn't working," but you're not sure what to do instead?​
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Maybe you've found yourself reviewing decks, rewriting everyone’s emails, pitches, and press releases.
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Your product marketing says one thing, your sales team says another, and your website says something else entirely.
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It's not about "having a better value prop" or "more features."
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You're losing leads when your messaging accidentally trips up your customers' brain.​
Those tiny, invisible psychological mistakes that make your buyers think:
"Eh. Maybe later." (Translation: never.)
Don’t let good ideas get buried in bad messaging.
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A psychology-backed training for B2B marketers, internal and external communicators who want to write like humans, connect like leaders, and drive business impact across every email, deck, social post, and campaign.​​​
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Your team isn’t short on talent. They just need to know how to communicate clearly for your B2B audience.
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I've distilled everything I know about Why Our Words Work into A 5-module course that teaches your team how to:
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Write content that connects with how your B2B buyers actually make decisions
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Use psychology to craft clearer, sharper, more persuasive messages
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Build a shared language for your communication team that works across all your platforms
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This isn’t about creative writing. It’s about business clarity.
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​Move deals, align your departments, and save leadership from constantly “fixing the story.”
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Grounded in behavioural psychology, not guesswork
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Designed specifically for B2B environments
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Focused on outcomes: Slide decks that sell, emails that get action, content that earns trust
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How much would your company benefit from spending 5 days bringing your team together so you're all writing on the same page and speaking your customers' language?
Inspired Communication starts with an Inspired Team
Gain the Advantage
​In this workshop you’ll leave with the tools to write Messaging that drives action, shortens sales cycles, and builds real trust.
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Overcome "blank page" syndrome
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Build a High-Performance Writing Team
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Develop long-lasting writing habits
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Solidify your team's learning with practical industry examples, real-time practice, and feedback loops aimed to get them to reach their own a-ha moments​​​
5 Psychology-Powered Modules
Training designed for Custom onboarding and internal training, that leads them to their own a-ha moments
DAY 1: THE OUTSIDE-IN STRATEGY: How B2B Buyers Really Think (90 mins)
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Flip your thinking. Start where your buyer is — not where your product is.
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🌟 Module Goal:
​Reframe your messaging to align with how real people make decisions​​
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​Reverse your messaging from internal features to external human triggers.
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​Decode how the brain filters messages — and why some B2B copy gets ignored even with perfect logic.
DAY 2: TACKLING THE BLANK PAGE: Eliminate the friction. (90 mins)​​
Make every piece of your content count and every message work for you — not against.
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🧠Module Goal:
Learn to spot the subtle design and language issues that quietly turn readers off
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Identify and replace the passive, bloated language that slows your reader down and muddies your message.
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Learn to link your offer to what your audience already cares about — so your value is felt, not just listed
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​Discover how to package your features and benefits without overwhelming or boring your buyer.
DAY 3: CUT THROUGH THE NOISE: Emotional Framing Without the Fluff (90 mins)
​Write messages that don’t just inform — how to land, stick, differentiate, and convert
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🌟 Module Goal:
Make your content memorable with story, emotion, and curiosity
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Crafting headlines and first lines that make people want to know more — not move on.
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Turn Interest Into Action with persuasive CTAs
DAY 4: MAKING HUMAN DESIGN A TEAM HABIT (90 min)
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Turn smart writing into a Practical, Daily, and Repeatable writing habit
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🎯 Module Goal:
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Discover how to skillfully audit your own work with a sharper lens and a simple framework and remove what’s getting in your message’s way.
DAY 5: PUT THE PSYCHOLOGY IN YOUR SOCIAL MEDIA/ BLOGS/ EMAILS: Plan campaigns and content with brain science—not just trends (90 mins)
Craft posts that get noticed, get read, and get remembered
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Module Goal:
Spark Curiosity, Build Trust, and Drive Engagement
How to bake human triggers into every post — so people actually stop, feel, and act.
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Learn the simple mental model to structure social content that hits different audiences — and different goals.
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​Go beyond one-off posts. Learn how to build lightweight campaigns that nudge action over time.
Why your Team will love my Workshop
We needed fresh eyes and remarkable writing capabilities for our future newsletter. We wanted an updated journalistic style, short, attractive, and punchy.
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I was impressed by your professionalism, quick answering, and creativity and will appreciate continuing to be listed with your tips and newsletters.​
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Thank you so much for your help
DANNY K
Chairman NATAN Humanitarian
Israel
Thank you for the excellent workshop this past week. It hit all the right notes
MARK N
Senior Global Digital Communication and Marketing Operations
W. R Grace Washington DC, USA
Human-Designed
Team Communication Accelerator
Vivien was very smart, professional, and knowledgeable.
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She provided us with insight and ideas that I feel will really enhance our brand.
This really gave me a different perspective on how we can impactfully market to our audience.
BRANDY L
Manager
Buffalo NY, USA
It was great to work with Vivien.
She is very professional, knowledgeable and a great listener.
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She provided our organization with great insights and solutions.
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If you need support with your branding, internal/external communication, she is the person to connect with.
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Overall grateful for this experience and the outcome!
CHRISTIAN O
Marketing Communications Manager
Wisconsin, USA