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Creating Content that gets ignored is like a slap in the face

Here's your wake up call....

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Inspiring Communication Starts with an Inspired Team 

Have you ever had that nagging feeling that says, "This isn't working," but you're not sure what to do instead?

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Anyone can write.

 

But good communication isn’t just about clever words.

It’s about Strategy.

 

And when it comes to writing for a B2B brand, your content is going to be ping ponged between departments, dumped on countless decision makers' desks, misplaced in someone's folders, and abandoned in Claire's Save for Later bin. 


If your words don't catch their attention, you can be sure it'll get lost in content purgatory. 

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I've distilled everything I know about Why our Words Work into 5 Training Modules. 

 

You'll walk away with a solid foundation, practical knowledge, and the confidence to take your communication from "Blah" to "Hell Yeah!"

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Equip your team with the skills to create proactive (not reactive) content that cuts through the noise, draws customers in, gets people talking, and drives conversions. 

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How much would your company benefit from spending 5 days bringing your team together so you're all writing on the same page and speaking your customer's language?

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Gain the Advantage
  • I’ll reveal the fascinating ways our words make an impact on your audience's decisions. ​

  • Bring it back to your corporate communications, and ​apply it to your company's specific business issues.​

  • You’ll leave each session filled with new ideas, confident in your writing with an understanding that your words will work.​

  • Practical frameworks organized around your buyer’s journey, that you can replicate over and over again. 

​Bonus Skills 
  • Overcome "blank page" syndrome 

  • Build a High-Performance Writing Team

  • Develop long-lasting writing habits

  • Solidify your team's learning with Hands-on Practice and real-life examples 

  • Reach your own a-ha moments 

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Previous Industries include:

  • biotech

  • cybersecurity

  • construction

  • pharma manufacturing 

  • educational

  • non-profits

  • From first-year writers to the CMO.

 

Created with your brand and team in mind.

Fine Print:

  • Workshops currently have a waitlist of 1-2 months, so be sure to register your interest early

  • Curriculum descriptions may change depending on your business Industry, Target Market, and Communication Platforms.

  • Timings vary due to Workshop Size

  • Live Online Workshops are best held over 5 consecutive days

DAY 1: THE OUTSIDE-IN STRATEGY: (75 mins)

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PREPARING THE FOUNDATION TO WRITING: Research, Research, Research

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  • Start with your A* Customers: Motivations, Pain Points & Triggers

  • Stake Your Flag: Your Positioning: What business are you really in?

  • Differentiate your Value - how to connect your product to what your customer really cares about â€‹

  • Hiding the Vegetables - What to do with your Features, Benefits & Customer Value

  • Practical Exercise: Create Your Messaging Map and Story Arc 

DAY 2: CUT THROUGH THE NOISE: (90 mins)


HUMAN-DESIGNED WRITING: Setting Your Foundations

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  • Brain hacks handpicked for you - Discover the Psychological Principles of Human-Design Communication​

  • The Importance of Your Tone of  Voice

  • Sticky Messaging: How to Stay on Top

  • Visual Storytelling: An Emotional Bridge​

  • Practical Exercise: Mastering Your Brand Story

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DAY 3:  TACKLING THE BLANK PAGE (90 mins)

 

YOUR COPYWRITING FRAMEWORK: The right word in the right place

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  • Headlines and Hooks: Attract an Audience,

  • Holding Attention: The Mystery of Open Loops 

  • Drive Conversions: Persuasive CTAs

  • My Copy Swipe Files: How to Steal Like an Artist

  • Structure and Flow Designed for Your Reader

  • Editing Tips that Speed Up Your Writing Process​

  • Practical Exercise: Hooking Headlines, Subheadings, and Taglines

DAY 4: ON THE SAME PAGE: PEER REVIEW

(75 min)

 

ALIGN YOUR TEAM AND SOLIDIFY THEIR LEARNING

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  • Team Messaging Review: Evaluation and Diagnosis: Comprehensive Feedback on your Teams messaging - Internal Newsletters, Sales Emails, Digital Articles, Social Media Posts

  • Practical Exercises: Final Posts

  • Review and Q&A

DAY 5:  JUST POST IT (90 mins)

 

YOUR SOCIAL MEDIA CONTENT​​

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  • The 4 Ps of Content

  • From Reactive to Proactive: Creating a Strategy

  • Building authority and trust

  • Assembling Your Campaigns

  • Snackable Short Form Writing

  • Linger Longer Long Form Writing​​

  • Practical Exercise: Snappy Social Media Posts

Why leaders love my training

It was such a pleasure working with Vivien.

 

She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.

 

However, she explained it to me with such simplicity that it opened my way of thinking.

 

She actually made this work exciting in a way I never imagined.

 

She is great at what she does and it is my goal to tap into her wisdom every chance I get."

nina

NINA S

Executive Director

Kansas, USA

Thank you so much, Vivien!

I’ve heard great feedback from the team.

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Each of us took away some things that we’re using in our writing.

 

We still have a ways to go but the workshop was a solid grounding for the team. 

Sharyn

SHARYN N

Vice President, Communications & Government Affairs

W..R. Grace

Washington DC, USA

We needed fresh eyes and remarkable writing capabilities for our future newsletter. We wanted an updated journalistic style, short, attractive, and punchy.

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I was impressed by your professionalism, quick answering, and creativity and will appreciate continuing to be listed with your tips and newsletters.​

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Thank you so much for your help

Danny

DANNY K

Chairman NATAN Humanitarian

Israel

Thank you for the excellent workshop this past week. It hit all the right notes

Mark

MARK N

Senior Global Digital Communication and Marketing Operations

W. R Grace Washington DC, USA

Human-Designed Communication
Team Training

Communication Team Training Image of happy people online

Want to help your communication team fall in love with writing again?

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  • Small Team 2-6 people $3900 USD

 

  • Mid Team 7-12 people $5200 USD

 

  • Contact me:

  • For Teams over 12+

  • In-Person Full Day Training

Vivien was very smart, professional, and knowledgeable.

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She provided us with insight and ideas that I feel will really enhance our brand.

 

This really gave me a different perspective on how we can impactfully market to our audience.

BRANDY L

Manager

Buffalo NY, USA

It was great to work with Vivien.

She is very professional, knowledgeable and a great listener.

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She provided our organization with great insights and solutions.

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If you need support with your branding, internal/external communication, she is the person to connect with.

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Overall grateful for this experience and the outcome!

Christian

CHRISTIAN O

Marketing Communications Manager

Wisconsin, USA

Lead the Change

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