"Your sales won’t happen by chance.
They'll only happen when you tell a carefully architected story."
I've just gotten off a call with Sarah, she knows she has a banging business - she's had a few queries, but for some reason, she just can't seem to get quality clients.
The leads she does get, ask her to lower her price or change her services.
She feels like she has to start from zero every time and continually sell, sell, sell when all she wants to do is work on the part of the business she loves.
Between you and me - I know exactly how Sarah feels because 2 years ago that was me.
In the madness and eagerness to start my business, I ignored all the red flags of not having a strong, clear inbound communication strategy. I wasted months with the hit-and-miss of content marketing and a message that confused my clients and found myself losing sight of why I started my business, settling on low-budget clients and the wrong projects - instead of building the business I wanted.
The problem was my marketing message wasn't speaking to my ideal clients. It was off-target and too generic.
A communication strategy is more than a few catchy words on your website.
It should frame your services perfectly in your ideal client's mind, show how you solve the problems they already have, and offer solutions they are looking for.
It should build a visual bridge from them to your business (not the other way round) that gets them nodding all the way to a sale.
(Spoiler Alert - This is why you need more than just a copywriter, you need a communication strategist.)
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There are 8,760 hours in a year you only need 30 mins to change the direction of your business
Hi, I'm Vivien and I've spent 10 years in the luxury market helping create brands that people aspire to and here's WHAT I do know -
Whether you're selling to 100,000 or 10 people the words you use to communicate your business should attract and qualify your ideal clients and repel those who are not. Yet, so many fail because they try to catch everyone and end up talking to no one.
Simply put - They have the wrong message. They tell the wrong story. They have no strategy.
In the past 18 months, I've worked with Start-up techs, wellness coaches, freelance creatives, App designers, solopreneurs and entrepreneurs - helping them put together a communication strategy story that aligns with Who they are, What they stand for and Why it matters to their customers.
And it’s become part of the business and marketing model that I work on with all my clients.
- like Nina who after just one brainstorming session with me - was excited to tell me she posted on Linkedin and went from 5 views to over 300 views or Daniel who had 50 followers, and still hates writing on X, but posted every day and started to get discovery calls and book clients via his website.
It's also how a stay-at-home mum (with only 100 Instagram followers) launched her baked-good business to 200 waiting orders and a busy lawyer who started a non-profit, gained investors and a television interview.
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​Give me just 30 minutes and I'll give you 2 simple ways to fix your business message that will bring in quality leads.
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Get Clarity in your Profitable messaging. (Your Content Messaging)
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Get Focused on your Profitable Target Market. (Your Positioning)
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Imagine:
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Your prospects leaping off the fence and onto your purchase page
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Driving sales without the nail-biting stress of talking sales
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Turning your social content into phone-pinging leads
What my Clients did next
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Launched their home-baked business to 200 waiting orders and got a further 100 orders in the first week
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Created and designed and sold a recipe book that became their most popular branded merchandise
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Started their own training academy for single mothers and launched their first workshop to a crowded room
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Within 3 weeks of fixing their X content they booked out on discovery calls and got their very first paying client
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Started their newsletter and has steadily grown to over 250 subscribers in 2 months
Heidi G
Communications Strategist
Greater Minneapolis, USA
So. Much. Fun.
Should your nose twitch or your ears buzz, know that’s me talking up our time on Zoom last night!
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I appreciate the time, and look forward to continuing our conversations.
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Also…THANK YOU for the input on the site. Your guidance is spot on, and I’m going to do some tweaks based on your feedback.
Min Nina S
Executive Director
Kansas, USA
It was such a pleasure working with Vivien.
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She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
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However, she explained it to me with such simplicity that it opened my way of thinking.
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She actually made this work exciting in a way I never imagined.
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She is great at what she does and it is my goal to tap into her wisdom every chance I get."
Wen Chi
Founder & Life Coach
San Diego, USA
Thank you so much for your brilliant guidance! I surprised myself how far I have come.
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I have learned so much in such a short period of time!
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My new website will look so much better - it’s a night and day transformation!!!
Annie P
Marketing Manager
North Shore, USA
I wanted strategic advice on our branded merchandise programs that we could sell on our website to earn income and spread awareness.
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It's been a while since our brainstorming call -- but I am excited to announce the cookbook project is finally finished, printed and ready for purchase.
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We are thrilled with the results and are extremely grateful to you for your creative ideas which resulted in this beautiful book.
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Thank you!
David
Founder Shark Stewards sponsored by Patagoina
USA
We were looking for some ways to develop financial support that go beyond 1-1 meetings or hosting large scale events.
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Vivien was super helpful with explicit ideas and recommendations, a professional approach, and take-home action to increase our marketing and visibility.
She was also fun and creative to work with
Jules
Executive Director
California, USA
We needed to be able to clearly communicate what we are building to potential donors and funders. I needed to be concise and have the best trailer possible that would get these folks to buy and support our mission.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch for my org and abbreviate my why for founding the org.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
No sales talk during our call
-but here's what you need to know
To ensure you get my full attention I limit my consultations to only 4 new clients every quarter. I often choose people who are at the crossroads of their business and are ready to give it their all - maybe you've had a bit of success but not seeing consistent results or growth.
- Think about where you are in your business and what you want to achieve
- Are you ready to take the next step?
My pricing is competitive for the market you are in.
Most clients choose to consult for 2-3 months.
- A typical journey may include both steps or you can choose the best option for where you are.
Let's Talk Your Website Copy and Design, Business Positioning and Sales Funnel
You're still figuring out how to attract clients to your business
$997 USD
(An essential step to building and monetizing your business and getting inbound clients)
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Get 1 Home Page Website Copy and Funnel Design
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4x60 min Consultations that covers:
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Your Profitable Brand Positioning
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Your Customer Analysis
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Your Niche Market
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Your Unfair Advantage
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Competitor Analysis
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Buyers Journey
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Your elevator pitch
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Plus: ​
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Social Media Curator Strategy (Linkedin and X)
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+4 weeks Direct Access via WhatsApp
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Optional: Extra Landing Page Copy start from $490 ie: About, Services, Sales,
Let's Talk Lead Generating, Email Lists and Newsletters
Grow a Mailing List and nurture your passive audience into inbound quality clients
$1650
(A vital step to achieve sustainable growth that drives quality leads)
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Get 1 Lead Magnet/ Generator Landing Page Copy
Get 1 Lead Magnet review and recommended design
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4x 60min Consultation that covers:
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What makes a worthy Newsletter
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How to grow a mailing list
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How to Design Your Lead Generator
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How to get subscribers
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The Importance of Your Welcome Email Sequencing
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When to nurture your leads for a sale
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What to do Increase your Open and Click rates
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Plus
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Newsletter/ Lead Magnet Review
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Social Media Creator Strategy (Linkedin and X)
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+4 weeks Direct Access via Whatsapp
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Wait there's more: All consultations come with Social Media Training and how to get inbound organic clients-
​WHILE I'm not a social media Guru (There are more qualified people out there - people who can tell you how to grow your following if that's all you want to do) WHAT I do know is how to:
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Get your Linkedin and X Pro ready
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Turn content into sales - The Attract, Nurture and Convert Method (Curate and Create)
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Hook your audience
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Use Storytelling
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Figure out zero click content
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How not to engage and connect with your audience
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Get honest feedback on your posts
Frequently Asked Questions
answered by Daniel, (Justbreathworks)
“But....I'm not that good at writing?”
You don't have to be a great writer but I do find it easier to work with someone who has some writing skills
“hmm..I want to work with you but I'm worried about the price”
Ask yourself how much is it worth to you if you started getting quality clients now add on top the time and effort spent on hit-and-miss strategies?
You're not paying for an hour with me - you're paying for access to my 15+ years of experience and expertise as well as gaining a lifelong kickass skill that will make you a better business communicator and marketer
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But - This may not be for you if....
Before you book your Brainstorming Chat I want you to have a little think about whether this is the best option for you right now.
- You're probably here because you want to grow your client pool organically. You may have spent time and energy trying to figure out how to tell the world about your services - But if you're still thinking will this really help me get clients for my business?
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Then I would recommend:
Flipping through my free content (I write answers to a lot of my clients problems)
Book a Copy Review (currently priced at $120
While this review is part of every consultation if you think you have your foundations sorted and just want me to take a look at your copy and guide your words to match the conversation in your customer's head. Get 3+ Actionable recommendations or get your review for free.
