Write It So...
You don’t have to drink 10 cups of coffee to write the hook..... Your one-page brief stayed one page.... Your Website didn’t need twenty rounds of "Can we change one word?" Your last comms plan survived legal review without turning into word soup.... The report that took 6 months gets downloaded and brings in leads... Your LinkedIn post got comments, and it wasn't just ‘Nice!" Your product update didn’t require a translation guide.... The IT team looks forward to reading the Employee Newsletter....
They Can't Ignore It
Unlearn the messaging habits that secretly sabotage your B2B content
Hey, I'm Vivien, I specialise in Multi-Audience Message Survival
Write It So They Can't Ignore It is your free, snackable newsletter exploring the realities of B2B messaging.
Each issue breaks down the psychology behind why messages get lost between people, departments, and decisions — inside AND outside the company.
Plus get my free guide “The Multi Audience Problem,” and discover who you're really writing to.
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Join a Community of 1123+ Curious B2B Communication Professionals
Just subscribed to your newsletter, the content you have created is excellent.
The way you explained in a simple short example is commendable
SUNITA B
Freelance Copywriter
India
You deserve the mention you’re killing it Vivien, your last newsletter on top 5 editing techniques was really good.
Highly recommend to anyone who wants to improve their writing.
Learning a lot.
TIPSLO H
Entrepreneur
Hi Vivien! I just finished reading your long story short 8 steps for writing for your audience.
It was great!
It's given me something to think about. I'm trying to adopt that idea when writing. Just want to say you publish good stuff! =D
WILLIAM B
Email Copywriter
Singapore
I also just read your newsletter this morning.
I love it! I'll be using that as a guide for content ideas in the near future.
JEFF P
Email Marketer
U.S.A
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
Just read the latest newsletter.
And must I say, loved the checklist, the explanations and examples.
Surely gonna use it next time
VALLABHI U
Web Content Writer
The Rogue Post
Hi Vivien!
I wanted to say hi and let you know how much I enjoy your newsletter. I greatly appreciate your copywriting tips.
I especially enjoyed the story of taking the objects, creating stories for them, and then selling them for a much higher rate. Wow!
Thanks for your impressive work. It's always a joy to read.
JAY S
Copywriter
Utah, U.S.A
Dear Vivien,
Thank you so much for sharing such fantastic insights into improving one's writing skills.
Loved your 12 strategies Swipe help file & the presentation graphics!
Indeed, never realised how 'figures of speech' could be turned around to better one's writing!
Look forward to more learning and applying the same to develop my writing further.
MADHAVI S
Corporate Trainer
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