How to stitch your value into your company's communication
- Vivien
- Dec 16, 2025
- 2 min read
Updated: 6 days ago
Patagonia did something most brands are too afraid to do.
They stitched their values into the literal fabric of their products.
While most companies promote their values.
Very few practice them.
Communication exposes your culture.
How your teams write emails
How your leaders respond when something goes wrong
How you talk to customers during a delay, outage, or mistake.
Values aren't supposed to be a catchy slogan
They should be your operational manual.
So here's something you can do:
Rewrite one recurring message using a single value as the filter.
Take a message your team sends every week (status update, customer email, internal announcement, release note)
Pick one value and ask:
“If we truly lived this value, how would we rewrite this?”
For example, if the value is Transparency: remove vague language and state the real issue + what you’re doing next.
If the value is Customer First: rewrite it so it answers the customer’s emotional question: “How does this affect me?”
Do this once a week, and your values will start showing up where it matters.
3 questions to ask your team:
How are our stated company values showing up in the real way we write and communicate — not just on our website?
Where do our communications currently feel vague or slogan-like instead of tied to real actions or outcomes?
Which messages clearly answer “why this matters” for our audience — and which just repeat what we do?
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If your multi-audience messaging is getting stuck, I help you build one that creates movement.
🎯 Hi, I'm Vivien,
I specialise in psychology-led, layered, multi-audience message survival and work with Heads of Communications, CMOs, and B2B teams
I keep your messaging intact as it moves through stakeholders, decision-makers, and high-stakes moments and prevent message distortion before it costs you critical decisions.
Because you're not selling to 1 person. You're selling to 10.
