Messaging That Reaches the Decision-Maker
The one who opens every message but never clicks a single link... The one who confuses your company with a totally different vendor... The one who reframes everything based on the ROI... The one who forwards everything with a one-liner that has nothing to do with your value..... The one who downloads all the attachments but never reads them.... The one who skims your website and summarises it wrong.... The one who bookmarks tabs but never comes back.... The one who thinks they understand the jargon but gets it wrong.... The one who leaves your reports on the train.... The one who only reads the reviews....
Right now your carefully crafted product one‑pager is lost in 73 tabs, 4 meetings and a Slack thread about lunch…
You're not losing deals because your product is weak.
You're losing them because the first person who reads your messaging isn't the last, and somewhere on the journey through their buying committee, your messaging collapses.
Maybe B2B didn't get the memo.
Because they're still writing for the mythical “ideal customer” sitting at a desk, drinking coffee, and reading every word from start to finish.
But this isn't B2C - you’re not selling to one mind.
You’re selling to ten.
A committee of buyers with different priorities, risk filters, KPIs, budgets, and office politics, each asking, “What’s in it for me?”
And they're half-reading your content in Third Spaces
Waiting for a taxi
In-between meetings and inbox pings
Ordering coffee
Watching their kid play football
Attention isn’t the goal.
Survival is.
Because if your message doesn't survive that journey,
Deals slow down.
Content gets wasted.
If your team’s messaging is getting stuck, I can help you build one that creates movement.
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Your message isn't stuck in a funnel - It's lost in a committee
a Messaging and Communication Strategist, specialising in Human-Designed Messaging and Message Survival.
I work with Heads of Communications, CMOs, and B2B internal and external comms teams who desperately need messaging that:
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Sticks
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Travels accurately
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Gets repeated and remembered
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Ticks internal alignment
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Creates momentum in buying committees
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And moves decisions forward
Stop losing deals to message distortion.
While everyone else is teaching “ICP avatars” and “value props,”
I diagnose message decay inside buying committees and design Messaging for how people think, process, and retell information in B2B.
Because your Buyers don’t need more content.
They need clear, repeatable, targeted messaging that survives the messy, multi-mind reality of B2B buying —so it reaches the rooms you’re not in without losing its impact.
Unforgettable, Unstoppable, Unmistakenly Human-Designed
Fix the part you can control.
2 Ways I can help you
I design for the messy human context.
Taxi rides. Inbox pings. Slack chaos. KPIs. Internal politics.
Messaging that reflects how real buyers behave, not how marketers wish they behaved
Teams that apply Human-Design Messaging typically:
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Ship messaging that needs fewer rewrites
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Cut internal approval time by 30%
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Reduce content waste by up to 50%
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Shorten Sales Decisions
Backed by psychology, built for B2B, designed to get results.
What you get:
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Discover where your message dies, why, and how to fix it.
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A full breakdown of your messaging, (website, decks, emails, or content)
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A 1-page Messaging map, positioning, and copy report
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Walkthrough how to layer your messaging to target the 10 minds in your buying committee for recall.
Best for:
Comms leaders who feel invisible in the deal cycle — even with “good” messaging on paper.
A high-impact workshop that trains YOUR teams to create F.A.S.T. layered messaging that travels the multi-mind of B2B buying committees.
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1-day or 4-session workshop
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Human-Designed Messaging frameworks
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The 10-Mind Problem (how different people hear, filter, and distort your message)
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Message Travel mapping
Best for:
Teams fighting through saturated markets where every vendor sounds the same.
Shorten those lengthy B2B sales cycles
Your messaging stays consistent and memorable, so momentum doesn’t stall halfway through the funnel.
Sharper Messaging avoids getting Lost in Translation
Your key points land exactly as intended, so decision-makers and end-users grasp your message without confusion or misunderstanding
Write Smarter and Stop the Damage Control
Quicker approvals with fewer revisions
Your messages survive multiple rounds of edits and compliance checks, so your team spends less time in endless feedback loops
We needed to be able to clearly communicate what we are building to potential investors.
I needed to be concise and have the best messaging possible that would get these folks to support our mission.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine our pitch and abbreviate my why.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
Executive Director
California, USA
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
Unlearn the messaging habits that are sabotaging your B2B content
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
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