Every message your B2B brand sends out matters.
A confusing email stalls a deal.
An unclear value prop costs you the meeting.
A misaligned pitch deck loses the room.​
​A jargon-filled homepage confuses your customers.
A vague project brief derails an entire team’s week.
​A poorly written LinkedIn message makes your competitor look good.
Unclear communication doesn’t just look bad—it hurts business.
It slows down decisions, stalls sales, confuses customers, and weakens your brand.​​​​​​​​
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You’ve built a strong product.
You’ve built a capable team.
But if your communication strategy isn’t built with human design in mind, you're basically trying to lead a parade...with no music, no snacks, and no clear direction.
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And your "hit-tomorrow's-deadline," "what's the ROI" messaging gets stuck in limbo, lost in content purgatory, and slowly dies.
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That's because Traditional, surface-level communication strategies don't work on your distracted, busy, B2B audience. ​​
​​I work with large and small communication teams that are actively trying to use their internal and external corporate communication as an asset to engage shareholders and employees, nurture customer relationships, and solidify their brand identity.​​​
​If you want to get your B2B audience to notice and remember you,
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You have to hack their brain.​
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Human-Designed Strategic Communication isn’t a "nice-to-have".
They’re essential tools for modern B2B communication — just like SEO, clear CTAs, or spellcheck.​
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If you’re not using them — your competitor probably is.
And they’re walking away with your audience’s attention (and budget).
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Because the companies that understand human behaviour...
...are the ones humans actually choose.​​​​
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Let me help you.​
Two Ways I can save your communication from Content Purgatory and quicken your B2B sales cycle
I apply behavioural communication insights to make your business and marketing more effective.
Build trust, increase engagement, reinforce brand consistency, and reduce customer churn, all without lifting a finger (except to click the button)
Here's what Human-Designed Communication can do for you
Shorter. Sharper. Smarter.
Shorten those lengthy B2B sales cycles
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Stop confusing their buying committee
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Get your clients to the "ooooh tell me more" moment quicker
Sharper Messaging avoids getting Lost in Translation
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Turn your complex (and often confusing) features into what your customer values the most ​​
Write Smarter and Stop the Damage Conrol
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Get your messaging aligned across your go-to-market teams
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Stop spending your time reviewing decks, rewriting emails, and trying to “fix the story."
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
NINA S
Executive Director
Kansas, USA
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
Thank you so much, Vivien!
I’ve heard great feedback from the team.
​
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team.
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
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