Your message made sense in the room. Then everyone else retold their version.
The Retelling Problem,: HQ issued clear direction. By the time it reached the front-line, it had become optional.... The Internal Silence: You sent the policy update to 300 suppliers. Three replied. The rest kept doing it the old way..... One-Sentence Verdict: An investor read one line on your website and cancelled the meeting. No one knows which line triggered them..... The "Slow Sales No" Their CEO loved it, but the buying committee chose your competitor. Nobody said why...
Take the last important message you sent. Ask three people who received it, without hinting, “What did that say, and what were you supposed to do?”
You probably don’t see the problem.
But you see the symptoms.
What you hear after you send something
Someone asks, “So what are we supposed to do?”
Two managers explain the same announcement differently.
You get questions the message tried to answer.
A week later, you’re still clarifying what it “really meant.”
What you see in the results
-
Nearly nobody replies, and you’re not sure if that means “understood” or “ignored.”
-
People keep doing it the old way, politely.
-
Sales, the website, and leadership each describe what the company does differently.
Why this happens
Every message you send gets summarised, forwarded, and repeated by people who weren’t in the room.
Right now your "Dear all" message is being skimmed between meetings, retold by management, lost in a Slack thread about lunch, and ignored by 1pm.
It was never the writing.
It was everything the message passed through.
That's the Multi-Audience Messaging Problem.
For 5 years, I’ve written and stress-tested high-stakes messages for executives and comms teams across Europe, APAC and North America.
Messages lose meaning as they cascade through managers, committees and approval chains. I help comms leaders write messages that survive every handoff.
One message. Aligned from leadership to employee, product to market.
From your desk to their decision.
What I do
I make you look good.
I catch the message before it leaves your desk — before it can be misquoted by a manager, oversimplified by a summary, or misread by a buying committee.
How I work
NDA by default. What happens in the room stays in the room.
Built on an understanding of human psychology — how people skim, forward, misquote, and fill in blanks you didn't see.
Where my clients are
Europe
APAC
North America
Start where it hurts the most
Whether it’s one high-stakes message or the story your whole organisation tells, pick the situation that sounds like yours.
The CEO message is high-stakes and you’re tired of the approval ping-pong, that's Executive Comms
From the everyday top-down messages that keep your organisation running, to the one-shot high-stakes communications that can damage reputation.
If the message keeps shifting depending on who's telling it — that's the Messaging Library.
Your sales team says one thing. Your website says something else.
Every inconsistent message chips away at trust in your brand.
A Messaging Library fixes this.
A shared framework with templates that keeps your narrative consistent and still rewards creativity no matter who retells it.
If your product does something brilliant but nobody outside the building understands why it matters — that's Brand Narrative.
Turn what you built into what they remember.
No jargon, no dumbing down just a clear story.
If you want your team to tell the same story without you having to be in every room to check — that's The Message Room
Most workshops leave you with a slide deck, good intentions, and a team that goes right back to the same messaging habits. This isn't that. It's a hands-on session where your team reworks their real messaging live, in the room and walk away with the skills to do it on repeat.
Ready when you are
I’m a good fit if your comms team:
Has ever needed to send a message to more than 200 people and then spent the next week explaining what it really meant.
I’m not the right fit if you just need a few lines of copy, a quick website rewrite or someone to make an existing message sound “nicer.” or think AI can do the job.
Not sure exactly where to start?
Tell me what you're working on.
We'll figure out the rest together.
WHAT CHANGES
The outcomes your leadership team will notice.
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
We wanted to roll out our new branding for an initiative without losing the thread back to the wider organisation. Vivien helped us see the problem differently and gave us a direction we hadn't considered before. It completely changed how we're thinking about communicating the brand.
BRANDY L
Marketing Manager
Buffalo NY, USA
We needed to be able to clearly communicate what we are building to potential investors and funders.
I needed to be concise and have the best messaging possible.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch and my why into a clear narrative that could be used on our promotional channels.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
CEO
California, USA
We needed help with our narrative for a forthcoming first of its kind Afro-Indigenous centered culinary curriculum that provides in-depth learning materials, lesson plans, and other curriculum materials that are easily accessible to educators online and encourages adaptation.
Because there are so many components, we needed a lot of help with making sure everything was absolutely flawless.
Such a great experience working with Vivien!
She's responsive, thorough, and really supportive throughout the whole process.
Highly recommend
MAYA
DEEP ROUTES / PATAGONIA
CEO, USA
THE FIFTH READER:
Become a Messaging Survivalist
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
SEE MY REAL MESSAGING AUTOPSIES ON LINKEDIN
Connect with me on LinkedIn for more insights on how I approach communication
