Your message left the room perfect.
By the time it landed,
something changed.
The "Slow Sales No" Their CEO loved it. The buying committee chose your competitor. Nobody said why... The Internal Silence: You sent the policy update to 300 suppliers. Three replied. The rest kept doing it the old way..... The "One-Sentence Investor" An investor read one line on your website and cancelled the meeting. You still don't know which line..... The Leadership Translation Gap: HQ issued clear direction. By the time it reached the ground, it had become optional....
Your message left the room.
Find out what's happening to it
Who I work with
Heads of Communications, Internal Comms, CMOs B2B Comms Teams
What I do
Executive Comms
Key Messaging Architecture
Team Training
How I work
NDA by default on all engagements
Where my clients are
Europe
APAC
North America
The message you sent is not the message they received. And the gap is costing you more than you think.
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At some point, every communications team hits the same wall.
You've rewritten it three times
Shorter. Clearer. Less jargon.
Everyone nods.
It gets sent.
On the surface, everything looks fine.
Emails get opened.
Their CEO says they like your services.
But then - Managers come back with questions. Three regions are still running the old process. Your sales team is resending the fourth version of the same deck.
And leadership says: "I think there was some confusion about what we meant."
Right now, your 10-pager announcement is being reshaped behind the scenes without you — and your leadership's credibility is going with it..
Most B2B messaging is designed for
One person, one click, with full attention
Everyone opened it. Not everyone understood the same thing...
Your message gets passed through a multi-audience, finance, procurement, and a team manager who missed the briefing.
Skimmed between meetings. Summarised by AI. Lost in 73 tabs and a Slack thread about lunch.
At every stop, someone fills in the gaps, makes an incorrect assumption and distorts the message to fit their narrative. It loses its urgency and becomes something no one recognises — but everyone still has to act on.
The problem was never the writing. It was that no one engineered the message to survive the journey.
Your message will be repeated without you in the room. The question is whether it still means what you intended.
I'm the multi-audience messaging strategist B2B brands call when their "good" messages keep dying inside the organisation and out in the market.
I help Heads of Communications, CMOs, and B2B communication teams fix their problem: messages that get distorted, diluted, or ignored as they travel through stakeholder layers, approval chains, and global markets.
I take that Monday brief and turn it into a message that means the same to your CFO, your frontline, and everyone in between — built to navigate transformation, align stakeholders, manage complexity, and build trust from your desk to theirs.
One message.
Every room says the same thing.
WHO I WORK WITH
When your messaging has to work hard to earn trust, protect reputation, and move the organisation forward — across cross-functional teams, buying committees, and global-to-local markets
VP / Director of Communications/ CEO / Executive Leaders
High-stakes messages Change management, ESG, strategic announcements where getting it wrong isn't an option.
Low stake memos that show your employees you care.
B2B Marketing & Comms Teams
Running campaigns where the decision is made by a buying committee — and your message has to survive the people who weren't in your presentation and still drive them toward a yes.
Internal Comms Leaders
Global-to-local Employee communications that need to shift behaviour. Especially in organisations where most staff have no desk. And your one shot is a message they'll read in thirty seconds on their phone.
Three Ways I can help
WHEN YOU CAN'T AFFORD TO GET IT WRONG
From the everyday messages that keep your organisation aligned, to the high-stakes communications that build the reputation
If your organisation has no shared messaging foundation
Your sales team says one thing. Your website says something else. And your CEO is off on a completely different page.
When there's no single source of truth for your messaging, everyone fills the gap with their own version — and every inconsistency chips away at trust in your brand.
A Messaging Spine fixes this. It's a shared framework that keeps the story consistent no matter who's telling it — so you're not stuck being the one who has to jump in and rewrite it every time.
If you have a specific high-stakes communication to send
Your exec has one shot to get this message right, but somehow that final-final v5 draft has taken over your entire day.
I turn high-stakes topics — ESG, organisational change, strategy announcements — into messaging that's clear, credible, shapes trust, and sounds like them without the drama.
If your team wants to build the strategy themselves
Most workshops leave you with a slide deck, good intentions, and a team that goes right back to the same messaging habits. This isn't that. It's a hands-on session where your team reworks real messaging live, in the room — not hypothetical examples. They walk away with an improved piece and the skills to do it again themselves.
WHAT CHANGES
The outcomes your leadership team will notice.
Shorter Sales Cycles
When everyone on the buying committee understands what you do and why it matters, deals stop stalling at the most costly stage
Fewer Rewrites
Fewer clarification calls.
Fewer "can you just tweak this one more time?" requests. Fewer afternoons lost to a brief that should've taken an hour.
Faster Alignment
Teams interpret the brief the same way and tells the same story across every channel. That consistency builds your brand's credibility over time
WHAT CLIENTS SAY
From leaders who trust their message and saw it land.
We needed to be able to clearly communicate what we are building to potential investors and funders.
I needed to be concise and have the best messaging possible.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch and my why into a clear narrative that could be used on our promotional channels.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
CEO
California, USA
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
We needed to roll out new branding for our initiative without losing the thread back to the wider organisation. Vivien helped us see the problem differently and gave us a direction we hadn't considered before. It completely changed how we're thinking about communicating the brand.
BRANDY L
Marketing Manager
Buffalo NY, USA
We needed help copyediting the narrative and technique descriptions for a forthcoming first of its kind Afro-Indigenous centered culinary curriculum that provides in-depth learning materials, lesson plans, and other curriculum materials that are easily accessible to educators online and encourages adaptation.
Because there are so many components we needed a lot of help with making sure everything was absolutely flawless.
Such a great experience working with Vivien!
She's responsive, thorough, and really supportive throughout the whole process.
Highly recommend
MAYA
DEEP ROUTES / PATAGONIA
CEO, USA
THE FIFTH READER:
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Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
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KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A