Your B2B clients want no-fuss Communication that they can easily understand, builds trust, and streamlines their decision-making process.
And so do you....
It's late in the evening and you're scrolling through your business newsfeed - nothing catches your eye until you see a post that makes you stop, read all the way to the end, and click buy.
"Flip," you think, "If only our Company's Communication could do that."
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I'm Vivien
I train and advise B2Bs to communicate their value and tell a unique story that connects with their target customers on a human level.
Most B2Bs get stuck with their messaging and communication because they struggle to find the right words to describe their tech in a way that differentiates them, so they throw everything at their customer hoping something will stick.
We talk about our Pedigree Trophy Case, our Global Offices, our highly complex science, features, and processes thinking it will impress our customers.
I get it - having worked 15 years in public relations and marketing,
I understand the instinct to self-promote and explain everything from your company's view.
The bad news is your Customers don't give two hoots about you.
They're busy, distracted, and stressed.
They’ve got jobs to do, bills to pay, kids to raise, and a company to worry about.
They're drowning in too much information.
You can have the best product in the world, but it means nothing if you can't cut through the noise.
B2B companies are having their own revolution...
The brands I work with don't want to sound like everyone else.
They're actively trying to get noticed in the marketplace; revamping their websites, designing creative social media campaigns, rewriting their narratives, messaging maps, product guides, and brand books.
Strategic Communication and Messaging connect with your clients on a human level AND lead with what matters most to them.
If you want a messaging strategy that differentiates you from your competition and communication that captivates your audience from the first word to the last (you know the ones that make you proud to sign your name).
Let's work together and turn your corporate communication into an asset....because B2B doesn't have to mean boring-to-boring.
Your Messaging and Communication Strategist
Stop Writing for Your Company
Start Writing for Your Customer
Reach Internal Alignment
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Ensure a consistent representation of your brand across all your communication channels
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Get your team on the same page telling the same clear narrative.
Showcase Your Brand Value
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Turn your complex (and often confusing) features into customer value that differentiates you from your competitors.
Customer Human-Designed Communication
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Wrap up your new positioning and messaging in a tidy communication strategy that speaks your customers language.
Your brand doesn’t exist in a vacuum
Two Ways to Work With Me
Imagine your Corporate Communication doing what it's supposed to do...
Shorter. Sharper. Smarter.
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
NINA S
Executive Director
Kansas, USA
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team.
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
