Is Boring, Eye-Glazing, Corporate Blah
Making Your Amazing Products Look Bland?
Does this sound familiar?
Your team's been slaving over your company newsletter.
They've spent weeks researching, poring over reports, and hitting that midnight deadline.
They finally send it, only to hear... crickets!
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Sounds harsh, but when was the last time someone read your CEO's article about your new Tech,
— downloaded your whitepaper on agrochemicals,
— commented on your post about sustainable construction materials, (besides your work colleagues)?
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Be honest; this is a safe space.
You could blame your reader's attention span
BUT wait — didn't they binge-watch a whole season of Stranger Things? And what about that article asking them to rate their favourite ice cream flavours!
Keep reading if you're fed up with your communication being ignored.
If Your Message is Confusing
- Your Customer will assume your product is too
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I'm Vivien
I work with B2B Communication Teams, like you who want their internal and external corporate communication to
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amplify their brand message
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engage their audience
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and inspire their clients to take action -— simply put, you need your content to be read.
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But what once differentiated you now blends into White-Noise.
Gone are the days of using the same generic content, — listing our highly technical features and processes, our trophy case pedigree, and vague promises expecting our audience to nod in agreement.​​
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Having worked 15 years in public relations and marketing, I understand the instinct to self-promote and explain everything from your company's view, but today's sophisticated Audience are "time-poor - knowledge-rich".
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​They want ​​​Communication that's clear, concise, and written with them in mind.
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​​It doesn't matter if you've developed the most mind-blowing, futuristic technology on the market if no one sees its value.
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And no one will sign up for your fantastic new employee initiative if they never read past the first line.​
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​Trends come and go - but human nature stays the same.
It's late at night and you're scrolling through your newsfeed - nothing catches your eye that is 'til you see a post with a headline that speaks directly to you. You read to the end, and click buy.
"Flip," you think, "If only our Corporate Communications did that!"
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Audience- First, Human-Designed B2B Copywriting does more than get your content read — It's the psychology behind how and why our words inspire our audience to take action.
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​Don't let boring blah language ruin your communication.
​​​​​If you share the same philosophy - ​​​I help train B2B Communicators to write Audience-First, Human-Designed B2B Copywriting.
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Subscribe to my free newsletter, learn more about my training workshops, then drop me a line and let's work together.
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Imagine the impact of your B2B content if it wasn't ignored
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
Nina S
Executive Director KFAN
Kansas, USA
Thank you so much, Vivien!
I’ve heard great feedback from the team.
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Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team.
Sharyn N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
Kevin B
Senior Copywriter
Softlink Global
Mumbai, India
​​​​​​Take the guesswork out of writing clear and compelling messaging for your internal and external audience
AUDIENCE-FIRST
HUMAN-DESIGNED
B2B COPYWRITING WORKSHOP
For Your B2B COMMUNICATION TEAM
Build your talented in-house team's messaging skills in days, not years, and get everyone on the same page (pun intended)​
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Write Clearly
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Write Specifically
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Write Simply
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Write Conversationally
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Write Visually
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Write Empathically
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Write Emotionally
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Write Human
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By the end of this workshop, your team will have a comprehensive understanding and a clear framework of the essential techniques and strategies needed to create effective copy that resonates with your B2B target audience and achieve the results on your Communication's wishlist.​​
We needed to be able to clearly communicate what we are building to potential donors and funders.
I needed to be concise and have the best trailer possible that would get these folks to buy and support our mission.
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I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch for my org and abbreviate my why for founding the org.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
Jules S
Executive Director
California, USA
Vivien provided me with perspectives that no one else has and allowed me to visualise new ideas for content and potential business strategy.
Vivien is passionate about what she does, and as a result, speaking with her was really enjoyable as well as insightful.
I’ve been thinking about a number of different aspects of my content and brand that I can work on since speaking with Vivien, and it’s time to start implementing!
Oli. B
Productivity Coach
U.K
It was great to work with Vivien.
She is very professional, knowledgeable and a great listener.
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She provided our organization with great insights and solutions.
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If you need support with your branding, internal/external communication, she is the person to connect with.
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Overall grateful for this experience and the outcome!
Christian 0
Marketing Communications Manager
Wisconsin, USA