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Fix the Weak Spots in Your B2B 

Copywriting

Turn Your Company's Complex Communication Into An Asset

Is Boring, Eye-Glazing, Corporate Blah
Making Your Amazing Products Look Bland?

Does this sound familiar?
 

Your team's been slaving over your company newsletter.

 

They've spent weeks researching, poring over reports, and hitting that midnight deadline.

 

They finally send it, only to hear... crickets!

​

Sounds harsh, but when was the last time someone read your CEO's article about your new Tech,

— downloaded your whitepaper on agrochemicals,

— commented on your post about sustainable construction materials, (besides your work colleagues)?

​

Be honest; this is a safe space.

You could blame your reader's attention span

BUT wait — didn't they binge-watch a whole season of Stranger Things? And what about that article asking them to rate their favourite ice cream flavours!

Keep reading if you're fed up with your communication being ignored. 

bored readers

If Your Message is Confusing
- Your Customer will assume your product is too

Hi There

I'm Vivien 
 

I work with B2B Communication Teams, like you who want their internal and external corporate communication to

  • amplify their brand message

  • engage their audience

  • and inspire their clients to take action -— simply put, you need your content to be read.

​

But what once differentiated you now blends into White-Noise.
 

Gone are the days of using the same generic content, — listing our highly technical features and processes, our trophy case pedigree, and vague promises expecting our audience to nod in agreement.​​

​

Having worked 15 years in public relations and marketing, I understand the instinct to self-promote and explain everything from your company's view, but today's sophisticated Audience are "time-poor - knowledge-rich". 

​

​They want ​​​Communication that's clear, concise, and written with them in mind.

​​

  • ​​It doesn't matter if you've developed the most mind-blowing, futuristic technology on the market if no one sees its value.

​​​​​​​​​​​

  • And no one will sign up for your fantastic new employee initiative if they never read past the first line.​

​

The Words Blah Blah Blah scrolling

​Trends come and go - but human nature stays the same.
 

It's late at night and you're scrolling through your newsfeed - nothing catches your eye that is 'til you see a post with a headline that speaks directly to you. You read to the end, and click buy. 

 

"Flip," you think, "If only our Corporate Communications did that!"

​

Audience- First, Human-Designed B2B Copywriting does more than get your content read — It's the psychology behind how and why our words inspire our audience to take action. 

​​​​​

​Don't let boring blah language ruin your communication.
 

​​​​​If you share the same philosophy - â€‹â€‹â€‹I help train B2B Communicators to write Audience-First, Human-Designed B2B Copywriting.

​

Subscribe to my free newsletter, learn more about my training workshops, then drop me a line and let's work together.

​

From Vivien B2B Communication Training
Screenshot 2023-09-01 at 3.46_edited.jpg

Imagine the impact of your B2B content if it wasn't ignored 

dance.gif

It was such a pleasure working with Vivien.

 

She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.

 

However, she explained it to me with such simplicity that it opened my way of thinking.

 

She actually made this work exciting in a way I never imagined.

 

She is great at what she does and it is my goal to tap into her wisdom every chance I get."

nina

Nina S

Executive Director KFAN

Kansas, USA

Thank you so much, Vivien!

I’ve heard great feedback from the team.

​

Each of us took away some things that we’re using in our writing.

 

We still have a ways to go but the workshop was a solid grounding for the team. 

Sharyn

Sharyn N

Vice President, Communications & Government Affairs

W..R. Grace

Washington DC, USA

Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.

 

Your website got me binge reading your useful tips.

 

Already subscribed to your NL.

Kev

Kevin B

Senior Copywriter

Softlink Global

Mumbai, India

Audience Clapping

​​​​​​Take the guesswork out of writing clear and compelling messaging for your internal and external audience

AUDIENCE-FIRST
HUMAN-DESIGNED
B2B COPYWRITING WORKSHOP
For Your B2B COMMUNICATION TEAM

Build your talented in-house team's messaging skills in days, not years, and get everyone on the same page (pun intended)​

​

  • Write Clearly

  • Write Specifically

  • Write Simply

  • Write Conversationally

  • Write Visually

  • Write Empathically

  • Write Emotionally

  • Write Human

​

By the end of this workshop, your team will have a comprehensive understanding and a clear framework of the essential techniques and strategies needed to create effective copy that resonates with your B2B target audience and achieve the results on your Communication's wishlist.​​

animal

We needed to be able to clearly communicate what we are building to potential donors and funders.

 

I needed to be concise and have the best trailer possible that would get these folks to buy and support our mission.

​

I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.

 

She helped me refine my pitch for my org and abbreviate my why for founding the org.

 

Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.

jules

Jules S

Executive Director

California, USA

Vivien provided me with perspectives that no one else has and allowed me to visualise new ideas for content and potential business strategy.

 

Vivien is passionate about what she does, and as a result, speaking with her was really enjoyable as well as insightful.

 

I’ve been thinking about a number of different aspects of my content and brand that I can work on since speaking with Vivien, and it’s time to start implementing!

olli

Oli. B

Productivity Coach

U.K

It was great to work with Vivien.

She is very professional, knowledgeable and a great listener.

​

She provided our organization with great insights and solutions.

​

If you need support with your branding, internal/external communication, she is the person to connect with.

​

Overall grateful for this experience and the outcome!

christian

Christian 0

Marketing Communications Manager

Wisconsin, USA

From your Customer's mind direct to your inbox

Discover Why Our Words Work, a Free Snackable Newsletter for Curious B2B Writers, and ditch the Boring, Eye-glazing Blah.

​

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