Your B2B clients want no-fuss Communication that they can easily understand, builds trust, and streamlines their decision-making process.
And so do you....
It's late in the evening and you're scrolling through your business newsfeed - nothing catches your eye until you see a post that makes you stop, read all the way to the end, and click buy.
"Flip," you think, "If only our Company's Communication could do that."
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I'm Vivien
For most of my career, I've worked in Public Relations and Marketing where I learned, applied, and rejected, the techniques used to communicate with customers.
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Today I help advise B2B companies and train their comms teams to cut the surface-level BS and show the value of their solution by putting human-design in their communication.
Every Speciality B2B internal and external communication team struggles with messaging and content.
It's hard to find the right words to describe your complex tech.
Imagine being up against a deadline, sifting through mountains of data, reports, and updates from various sources, trying to identify what's relevant and important to your customers.
So they throw everything at your audience hoping to impress them.
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We talk about our Pedigree Trophy Case, our Global Offices, our highly complicated science, features, and processes. We use long sentences, and generic, vague words.
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I get it - we see our product from your company's view.
​But here's the bad news — your Customers don't give two hoots about you.
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They're busy, distracted, and stressed.
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They’ve got jobs to do, bills to pay, kids to raise, and 250 emails to read.
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​They're drowning in too much information.​​
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Your corporate communication should be a bridge not a barrier
​Your B2B clients want clear, simplified, organised Communication that speaks to their needs in a way that they can easily understand, absorb, and share.
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​B2B companies are finally having a revolution...
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The brands I work with no longer want to blend in with everyone else.
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They're actively trying to get noticed in the marketplace; revamping their websites, rewriting their corporate content, messaging maps, blogs, and designing creative social media campaigns that cut through the white noise. ​​​​​​​​
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Because Words that don't mean anything to your customer get ignored.​
​Human-Designed Communication taps into how we naturally process and share information and puts your Audience First.
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If you're getting warm and fuzzy about the possibilities of improving your B2B marketing and articulating your differentiation in a way that lets your customers see the value in your solution, let's work together because B2B doesn't have to mean boring-to-boring.
Your Messaging and Communication Strategist
Imagine your Corporate Communication doing what it's supposed to do...
Shorter. Sharper. Smarter.
Shorten those lengthy B2B sales cycles
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Avoid confusing your clients buying committee​speak your customers' love language and get your clients to the "ooooh tell me more" moment quicker
Stop Your Message from getting Lost in Translation
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Maximize the impact of your campaigns by focusing on a unified message
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Turn your complex (and often confusing) features into what your customer values the most ​​
Make it easy for them to spot you in a line-up of the usual suspects in their in box
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Help your customers easily recognize your company and values and​differentiate yourself from your competitors
Your brand doesn’t exist in a vacuum
Two Ways to Work With Me
When you Stop Writing for Your Company
You Start Writing for Your Customer
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
NINA S
Executive Director
Kansas, USA
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
Thank you so much, Vivien!
I’ve heard great feedback from the team.
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Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team.
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
