Your B2B clients want no-fuss Communication that they can easily understand, builds trust, and streamlines their decision-making process.
And so do you....
It's late in the night and you're scrolling through your business newsfeed - nothing catches your eye until you see a post that makes you stop, read all the way to the end, and click buy.
"Flip," you think, "If only our Company's Communication could do that."
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I'm Vivien
And I train and advise B2B Communications Teams in human-designed Corporate Strategic Communication because B2B doesn’t have to (and shouldn’t) mean boring to boring.
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For too long, B2Bs have hidden behind generic, valueless corporate blah​ ​​​​
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​​I get it - having worked 15 years in public relations and marketing, I understand the instinct to self-promote and explain everything from your company's view...
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​​But gone are the days of listing what we do, our trophy case pedigree, our highly technical features, and vague processes expecting our audience to nod to a sale.
Because what once differentiated you now blends into White-Noise.​
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​​Your Customers don't give two hoots about you.
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They're busy, distracted, and stressed.
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They’ve got jobs to do, bills to pay, kids to raise, and a company to worry about.
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​They don't have time to sift through your content trying to decipher what you offer or how you help them.
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​​They want Communication that's written with them in mind.​ ​
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B2B companies are finally taking notice of the world around them​​ and are having their own revolution.
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The brands I work with are actively trying to get noticed in the marketplace, designing creative social media campaigns, revamping their websites, allocating budgets for advertising, and diving into internal marketing expertise.
​I believe EVERY business writer has the potential to write clear and captivating communication (you know the ones that make you proud to sign your name).
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​Human-Designed Strategic Communication does more than get your content read — It taps into how we naturally process and share information — yes, there's science behind how and why our words work.
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If you're getting warm and fuzzy thinking about turning your corporate communication into an asset
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Let's work together.​
Your Communication Strategist
Enhanced Brand Consistency
Strengthen your brand's identity by aligning your messaging and ensure a consistent representation of your brand across all your communication channels.
Improved Customer Engagement and Trust
Your customers will appreciate a cohesive message that clearly shows your value and differentiates you from your competitors
Increased Efficiency and Collaboration
A well-aligned communication team eliminates confusion and focuses on the problem collaboratively - drive their creativeness and boost their confidence.
Imagine the impact of your B2B content if it wasn't ignored
Shorter - Sharper - Smarter
No more second-guessing rewrites, and revisions just happy customers and communicators
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
NINA S
Executive Director KFAN
Kansas, USA
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
Thank you so much, Vivien!
I’ve heard great feedback from the team.
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Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team.
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A