It's late in the evening and you're scrolling through your business newsfeed -
Nothing catches your eye until you see a post that makes you stop, read all the way to the end, and click buy.
"Flip," you think, "If only our Company's Communication could do that."
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"There's no use creating content if no one reads it."
If you and your competitor wrote a blog would your customers know the difference?
Is Traditional Corporate Communication Costing You Customers?
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Internal emails left unread?
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Low engagement on your social media posts?
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High bounce rate on your website?
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Slow conversions on your content?
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Content that just fills space hurts your brand identity and weakens customer trust
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Impersonal, generic, and valueless messaging slips through the cracks and gets lost in content purgatory.
"The real reason your Corporate Communication is struggling to make an impact on your audience is simple
—it's not designed for them."
​Your Customers don't give two hoots about you.
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They're busy, distracted, and stressed.
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They’ve got jobs to do, bills to pay, kids to raise, and 250 emails to read.
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​They simply don't think about you as much as you would like them too.
The best you can hope for is "Nice, I'll save it for later" ​​​
"It doesn't matter how amazing your product tech is if what you say fails to connect with your intended audience."
For most of my career, I've worked in Public Relations and Marketing where I learned, applied and often rejected the techniques used to convert customers.​
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Today I equip your in-house communication teams with the knowledge and skills to create compelling human-designed Corporate Content proven to stand out in the crowded digital landscape and drive measurable results.
​Content Writers and Business Communicators who have to write blogs, newsletters, press releases, website copy, and social media posts for boring industries, I salute you.
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It’s not easy writing for that insurance agency or financial adviser, filter makers, or rubber band manufacturer, even that super trendy AI BioTech company sends people to sleep.
Add to that the complex and confusing nitty gritty features and you either have a lot of coffee on hand (and maybe even vodka) or you've got bags of creativity. ​​
You understand the importance of effective communication to achieve business success, but it feels like the goalposts keep moving.
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The brands I work with are actively trying to use their Corporate Communication content to engage with their shareholders, and employees, nurture their customer relationships, and solidifies their brand identity.
I train and advise your team of B2B writers in the art of strategic human-designed persuasive copywriting that naturally taps into how your audience processes and shares information and becomes the foundation of your brand story. ​​
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Move from just "writing content" to strategically assembling your messages.
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Let's work together,
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Your Messaging and Communication Strategist
Two Ways I can save your content from Communication Purgatory
Tired of doing it yourself
Align your Targeted messaging with your Brand Narrative Arc
Build trust, increase engagement, reinforce brand consistency, and reduce customer churn, without lifting a finger (except to click the button)
Imagine your Corporate Communication doing what it's supposed to do...
Shorter. Sharper. Smarter.
Shorten those lengthy B2B sales cycles
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Get your clients to the "ooooh tell me more" moment quicker
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Stop confusing their buying committee and speak your customers' love language.
Sharper Messaging avoids getting Lost in Translation
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Focus on a unified message and ensure the right people hear the right message
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Turn your complex (and often confusing) features into what your customer values the most ​​
Make it easy for them to spot you in a line-up of the usual suspects in their in box
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Don't blend into the background.
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Cut through the white noise with Messaging that speaks to your A* customers
It was such a pleasure working with Vivien.
She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.
However, she explained it to me with such simplicity that it opened my way of thinking.
She actually made this work exciting in a way I never imagined.
She is great at what she does and it is my goal to tap into her wisdom every chance I get."
NINA S
Executive Director
Kansas, USA
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
Thank you so much, Vivien!
I’ve heard great feedback from the team.
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Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team.
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
