Strategic Communication Training For B2B Teams

Learn how to use human psychology to write Audience-First Messaging

Strengthen Your Corporate Communications

SAY NO TO BORING, WHITE-NOISE CORPORATE-CENTRIC BLAH THAT'S WEAKENING YOUR BUSINESS CREDIBILITY

Discover Why Our Words Work

A 3 min Weekly Newsletter direct to your inbox that helps you add the human touch to your B2B writing

FIX THE WEAK SPOTS IN YOUR B2B WRITING

Name: From Vivien
Address: SG

Are Boring, Blah Corporate Words Costing You Clients?

I'm Vivien

And I advise CEOs and train B2B communication teams to write for their Audience.

I work with people like you who want their internal and external communication and content to amplify their brand message, inspire their audience to take action, and position their business as the One Clear option.

The problem is, everyone uses the same generic corporate jargon in their business communications—valueless, often complex, and confusing white-noise words that mean nothing to your customers, shareholders, or employees.

Let's face it: Anyone and their AI can write, but words that connect, engage, and convert your clients require more than just a few catchy words strung together.

I believe B2B companies can learn a thing or two from B2C Copywriting.

Gone are the days of rattling off a list of our products and features, what we do, our pedigree, our trophy case, our process - expecting people to nod to a sale.

It's time for a change!

Your customers and stakeholders want clear, compelling information to make decisions.
Your employees and shareholders want engaging, memorable messaging to feel inspired.
Your readers want a reason to keep reading.

Audience-First communication ditches the boring Corporate blah and bridges the void between your complex company messaging and your customers' worlds by literally joining the conversation in your customers' heads.

If you share the same philosophy -

Come in, pull up a chair, subscribe to my free newsletter, learn more about my training workshops, and then drop me a line!

Discover Why Our Words Work and Never Struggle to Write for Your Audience Again.

Your Communication Strategist

Turn your company's communication into an asset

Audience-First Writing Workshops
for In-House B2B Teams and C-Suites

Whether you want your team to brush up on their messaging or need a writing framework created specifically for your B2B.

Take the guesswork out of writing great messaging for your internal and external audience
Build your talented in-house team's messaging skills in days, not months, and get everyone on the same page (pun intended)
Discover the theory and practice behind my mirror messaging frameworks and learn how to write clear, concise, messaging that connects with your customers, makes your complex tech sound simpler, and adds the human touch to your communication.
A customized training curriculum created to overcome your communication team challenges with group writing exercises, real-life examples, and lessons from your market industry.

INVEST IN YOUR TEAM

What Happy Clients Say

Nina S

Executive Director

Kansas, USA

It was such a pleasure working with Vivien.

She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.

However, she explained it to me with such simplicity that it opened my way of thinking.

She actually made this work exciting in a way I never imagined.

She is great at what she does and it is my goal to tap into her wisdom every chance I get."

Sharyn N

Vice President, Communications & Government Affairs

W..R. Grace

Washington DC, USA

Thank you so much, Vivien!

I’ve heard great feedback from the team.

Each of us took away some things that we’re using in our writing.

We still have a ways to go but the workshop was a solid grounding for the team.

Kevin B

Senior Copywriter

Mumbai, India

Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.

Your website got me binge reading your useful tips.

Already subscribed to your NL.

Jules S

Executive Director

California, USA

We needed to be able to clearly communicate what we are building to potential donors and funders.

I needed to be concise and have the best trailer possible that would get these folks to buy and support our mission.

I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.

She helped me refine my pitch for my org and abbreviate my why for founding the org.

Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.

Oli. B

Productivity Coach

U.K

Vivien provided me with perspectives that no one else has and allowed me to visualise new ideas for content and potential business strategy.

Vivien is passionate about what she does, and as a result, speaking with her was really enjoyable as well as insightful.

I’ve been thinking about a number of different aspects of my content and brand that I can work on since speaking with Vivien, and it’s time to start implementing!