Your message left the room.
But didn't survive the journey.
The "Slow Sales No" Their CEO loved it. The buying committee chose your competitor. Nobody said why... The Internal Silence: You sent the policy update to 300 suppliers. Three replied.... The "One-Sentence Investor" An investor read one line on your website and cancelled the meeting.... The Leadership Translation Gap: HQ issued clear direction. By the time it reached the ground, it had become optional....
I’m the B2B messaging strategist brands call when their "good" messages keep dying inside the organisation and out in the market.
I help global B2B communications leaders build messaging that survives their multi-stakeholder journey — from the boardroom to the front line, from the brief to the buying decision, so your organisation speaks with one clear voice, no matter how many audiences it has to travel through.
1123+
Communication Leaders in Community
VP → front line
Messaging designed to travel intact
Global
Clients in APAC, Europe, North America
The message you sent is not the message they received.
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THE PROBLEM
At some point, every communications team hits the same wall.
You write a message that's clear, approved, and aimed at the right people.
Everyone nods. It gets sent.
And then — nothing.
No behaviour change. No one shifts how they work. No reply.
On the surface, everything looks fine.
Emails get opened.
Their CEO says they like your services.
But your urgent company-wide policy update stalls, and managers keep doing it the old way.
Sales messages get resent. And re-ignored.
So you rewrite it. Shorter.
Cleaner subject line. Less jargon.
But the problem stays exactly the same.
This is the multi-audience messaging problem. And it isn't solved by writing more.
It's solved by building differently.
THE REALITY
Your B2B messaging is designed for a reader who doesn't exist.
Someone in a quiet room, giving you their full attention.
But your message doesn't live there.
It gets skimmed between meetings. Summarised in one line. Competing with urgent priorities, 73 open tabs, and a Slack thread about lunch.
And if it doesn't survive that journey —
They deprioritise.
They fill the gaps with their own assumptions. It gets rewritten.
Layer by layer.
Audience by audience.
Until it becomes something no one recognises— but everyone still has to act on it.
Right now, your 10-pager announcement is being quietly reshaped behind the scenes without you.
Three Ways I can help
HOW WE WORK TOGETHER
From building systems your team can repeat, to writing the high-stakes brief your exec needs done right.
Key Messaging Spine
No more "everyone says it differently."
Your organisation has one message. Right now, twelve people are saying it twelve different ways.
The Messaging Spine gives your team a shared framework — the core purpose, key points, and value of your message, structured so it stays intact no matter who's speaking, writing, or presenting it.
Not a style guide. Not a brand deck. A reusable system your team owns and repeats without you in the room.
The Re-messaging Room
Most workshops leave you with a slide deck and good intentions. This isn't that - A hands-on working session where your team rebuilds real messaging live, in the room. They leave with a revised piece and the logic to repeat it without me. Built for comms teams who are done with workshops that don't survive Monday morning.
WHO I WORK WITH
For senior comms leaders and teams whose messages have to work across cross-functional teams, global markets, and high-stakes decisions."
VP / Director of Communications
managing messaging across global teams who all interpret the brief differently — and you need a system, not another rewrite.
C-suite & Executive Leaders
High-stakes messages change management, ESG — that must land with boards, employees, and regulators simultaneously.
B2B Marketing & Comms Teams
running a campaign where the decision is made by a buying committee — and your message has to survive the people who weren't in your presentation.
Internal Comms Leaders
Employee communications that get skimmed or ignored, especially in organisations where most staff have no desk.
WHAT CHANGES
The outcomes your leadership team will notice.
Shorter
Shorten your B2B sales cycles when your buyers hear one consistent message — from first touch to final decision.
Fewer
Fewer rewrites, fewer clarification calls, and fewer "can you just tweak this one more time?" requests eating into your team's time.
Faster
Faster internal alignment — because your teams are working from the same message logic, not their own interpretation of it.
WHAT CLIENTS SAY
From the people who've been in the room.
We needed to be able to clearly communicate what we are building to potential donors and funders.
I needed to be concise and have the best messaging possible.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch and my why into a clear narrative that could be used on our promotional channels.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
CEO
California, USA
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
We needed help copyediting the narrative and technique descriptions for a forthcoming first of its kind Afro-Indigenous centered culinary curriculum that provides in-depth learning materials, lesson plans, and other curriculum materials that are easily accessible to educators online and encourages adaptation.
Because there are so many components we needed a lot of help with making sure everything was absolutely flawless.
Such a great experience working with Vivien!
She's responsive, thorough, and really supportive throughout the whole process.
Highly recommend
MAYA
DEEP ROUTES / PATAGONIA
CEO, USA
THE FIFTH READER:
Unlearn the habits that are sabotaging your B2B messaging.
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
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KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A