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Fix the Weak Spots in Your B2B 

Communication

B2B doesn’t have to mean Boring-to-Boring

If your Corporate Communication is  complex, and confusing, vague and valueless then your customers will assume your products are too. 

You only get one shot at a first impression.

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So I understand the instinct to self-promote -

 

For years, you've relied on logic, showing off your features, and big ROI metrics to influence your buyer's decision-making.

 

You talk about your awards, your new offices, your fancy features and processes, your sustainability goals and mission.....

 

But because everyone uses the same generic words on their website, in their content, company newsletters, and email marketing, they've become white noise to your audience.

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No one ever blended in to stand out!

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Your B2B Audience are "time-poor - knowledge-rich"​

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​They want Communication that's clear and written with them in mind.

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No one's coming back to ask you to clarify what you mean.

 

And settling for weak, ineffective copy is a waste of your team's time and energy and leaves a negative impression of your brand.

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But "Business 2 Business Writing is flipping hard." I hear you say

 

—  You’ve got constraints, complicated products, and multiple decision-makers and target markets.​

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Plus your content is ping-ponged from one person to the next and your biggest communication challenge is ensuring your message remains consistent and doesn't get lost in translation.​

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It's time for a change!​

boring corporate blah

Take the guesswork out of writing corporate communication, that gets read, shared, and saved not deleted

Hi There

I'm Vivien 
 

I work with B2B Communication Teams, like you who want their internal and external corporate communication to:

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  • slice through the 101 similar brands tooting their horns and amplify their brand message

  • get their clients off the "do nothing" fence and take action

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When your words don't connect with your audience - they'll go to your competitors
 

​Your Customers don't give two hoots about you.

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They're busy, distracted, and stressed.

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They’ve got jobs to do, bills to pay, kids to raise, and a company to worry about.

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​They don't go weak at the knees sifting through your content trying to decipher what you offer or how you can help them. Beacause WORDS that don't mean anything to your audience get ignored.​​

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Your B2B clients want no-fuss Communication that they can easily understand, builds trust, and streamlines their decision-making process. 
And so do you....

Let's face it, your content is going to be run around the block by others when you're not there.

 

​Too much corporate information in the wrong order leads to confusion. And, confused people don’t buy your services or products.​

 

​​​Human-Designed Communication taps into how we naturally process and share information and puts your Audience First. It's clear, compelling, and compact and creates a strong, lasting impression that sets your brand apart from your competition

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If you're getting warm and fuzzy thinking about turning your corporate communication into an asset

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— I distill the beauty of human-designed communication.

 

Come and discover how to start writing for your customers.

 

Let's work together.

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Screenshot 2023-09-01 at 3.46_edited.jpg
From Vivien B2B Communication Training

AUDIENCE FIRST
HUMAN DESIGNED
B2B COMMUNICATION
"Your B2B Communication doesn't have to be boring" 
- A  Workshop

Stop Writing for the Company
Start Writing for Your Customer

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Build Trust and Enhance Brand Image

Clear and engaging communication that demonstrates your expertise, fosters trust and credibility with your potential clients and industry peers

Improve Communication:

Audience- First Content effectively communicate your complex ideas, products and services, avoid any confusion and ensure your audience understand the value you provide.

Increase Engagement:

Capture your audience's attention, encourage them to explore your content, drive higher engagement levels, and boost your conversion rates

Imagine the impact of your B2B content if it wasn't ignored 

Shorter - Sharper - Engaging

No more second-guessing, rewrites, and revisions just happy customers and communicators

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It was such a pleasure working with Vivien.

 

She made me feel at ease from the beginning and she gave me such grace as she understood this was not my area of expertise.

 

However, she explained it to me with such simplicity that it opened my way of thinking.

 

She actually made this work exciting in a way I never imagined.

 

She is great at what she does and it is my goal to tap into her wisdom every chance I get."

nina

Nina S

Executive Director KFAN

Kansas, USA

Thank you so much, Vivien!

I’ve heard great feedback from the team.

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Each of us took away some things that we’re using in our writing.

 

We still have a ways to go but the workshop was a solid grounding for the team. 

Sharyn

Sharyn N

Vice President, Communications & Government Affairs

W..R. Grace

Washington DC, USA

Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.

 

Your website got me binge reading your useful tips.

 

Already subscribed to your NL.

Kev

Kevin B

Senior Copywriter

Softlink Global

Mumbai, India

Audience Clapping
jules

Jules S

Executive Director

California, USA

We needed to be able to clearly communicate what we are building to potential donors and funders.

 

I needed to be concise and have the best trailer possible that would get these folks to buy and support our mission.

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I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.

 

She helped me refine my pitch for my org and abbreviate my why for founding the org.

 

Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.

olli

Oli. B

Productivity Coach

U.K

Vivien provided me with perspectives that no one else has and allowed me to visualise new ideas for content and potential business strategy.

 

Vivien is passionate about what she does, and as a result, speaking with her was really enjoyable as well as insightful.

 

I’ve been thinking about a number of different aspects of my content and brand that I can work on since speaking with Vivien, and it’s time to start implementing!

christian

Christian 0

Marketing Communications Manager

Wisconsin, USA

It was great to work with Vivien.

She is very professional, knowledgeable and a great listener.

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She provided our organization with great insights and solutions.

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If you need support with your branding, internal/external communication, she is the person to connect with.

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Overall grateful for this experience and the outcome!

Don't Rely on Copywriting Guesswork

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