Your message left the room.
But didn't survive the journey.
The "Slow Sales No" Their CEO loved it. The buying committee chose your competitor. Nobody said why... The Internal Silence: You sent the policy update to 300 suppliers. Three replied. The rest kept doing it the old way..... The "One-Sentence Investor" An investor read one line on your website and cancelled the meeting. You still don't know which line..... The Leadership Translation Gap: HQ issued clear direction. By the time it reached the ground, it had become optional....
I’m the multi-audience messaging strategist B2B brands call when their "good" messages keep dying inside the organisation and out in the market.
I work with communications leaders who keep being told the message landed and keep seeing evidence that it didn't.
I take that Monday brief that landed on your desk and turn it into a message that means the same thing to everyone who reads it — at every stop between your desk and theirs.
Messages don't just need to be written clearly — they need to be built to survive.
1000+
Communication Leaders in Community
VP → front line
B2B Messaging designed to travel intact and get results
Global
Clients in APAC, UK & Europe, North America
The message you sent is not the message they received.
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THE PROBLEM YOU THINK YOU HAVE
At some point, every communications team hits the same wall.
You've rewritten it three times
Shorter. Cleaner. Less jargon.
Everyone nods.
It gets sent.
On the surface, everything looks fine.
Emails get opened.
Their CEO says they like your services.
But then - Managers come back with questions. Three regions are still running the old process. Your sales team is resending the fourth version of the same deck.
And leadership says: "I think there was some confusion about what we meant."
THE PROBLEM YOU DIDN'T KNOW YOU HAVE
Most B2B messaging is designed for
One person, one click, with full attention
Sorry but that reader doesn't exist.
Your message gets skimmed between meetings. Summarised in one line. Passed through finance, procurement, and a manager who missed the briefing.
Lost in 73 tabs, and a Slack thread about lunch.
At every stop, someone fills the gaps with their own assumption. Simplifies what felt too complex. Forwards what they half-understood.
By the time it reaches the people who need to act, it's been rewritten
Layer by layer.
Audience by audience.
Until it becomes something no one recognises— but everyone still has to act on it.
What if I told you
It's not just about writing better. It's about building messaging that survives.
Right now, your 10-pager announcement is being quietly reshaped behind the scenes without you.
Three Ways I can help
HOW WE WORK TOGETHER
From building systems your team can repeat, to writing the high-stakes brief your exec needs done right.
Key Messaging Spine
No more "everyone says it differently."
Your sales team says one thing. Your website says another. Your CEO says something else entirely.
When there's no shared source everyone defaults to their own version of the story.
A Messaging Spine fixes this. It's a shared framework structured so the story holds together no matter who's telling it without needing you in the room to course-correct.
The Message Room
Most workshops leave you with a slide deck and good intentions. This isn't that - A hands-on working session where your team rebuilds real messaging live, in the room. They leave with a revised piece and the logic to repeat it without me. Built for comms teams who are done with workshops that don't survive Monday morning.
WHO I WORK WITH
For senior comms leaders and teams whose messages have to work across cross-functional teams, global markets, and high-stakes decisions."
VP / Director of Communications
managing messaging across global teams who all interpret the brief differently — and you need a system, not another rewrite.
C-suite & Executive Leaders
High-stakes messages change management, ESG that must land with boards, employees, and regulators simultaneously.
B2B Marketing & Comms Teams
running a campaign where the decision is made by a buying committee — and your message has to survive the people who weren't in your presentation.
Internal Comms Leaders
Employee communications that get skimmed or ignored, especially in organisations where most staff have no desk.
WHAT CHANGES
The outcomes your leadership team will notice.
Shorter Sales Cycles
STOP Deals stalling at the buying committee stage, because five people received the same message and walked away with five different understandings of what you do.
Fewer Rewrites
Fewer rewrites, fewer clarification calls, and fewer "can you just tweak this one more time?" requests eating into your team's time.
Faster Alignment
Teams interpret the brief correctly — not because they guessed right, but because the core message was built to survive being summarised, forwarded, and read in thirty seconds.
WHAT CLIENTS SAY
From the people who've been in the room.
We needed to be able to clearly communicate what we are building to potential investors and funders.
I needed to be concise and have the best messaging possible.
I cannot say enough that it was an absolutely WONDERFUL experience working with Vivien.
She helped me refine my pitch and my why into a clear narrative that could be used on our promotional channels.
Vivien is thoughtful, insightful, and has great ideas. I highly recommend working with Vivien.
JULES S
CEO
California, USA
"Thank you so much, Vivien!
I’ve heard great feedback from the team.
Each of us took away some things that we’re using in our writing.
We still have a ways to go but the workshop was a solid grounding for the team."
SHARYN N
Vice President, Communications & Government Affairs
W..R. Grace
Washington DC, USA
We needed to roll out new branding for our initiative without losing the thread back to the wider organisation. Vivien helped us see the problem differently and gave us a direction we hadn't considered before. It completely changed how we're thinking about communicating the brand.
BRANDY L
Marketing Manager
Buffalo NY, USA
We needed help copyediting the narrative and technique descriptions for a forthcoming first of its kind Afro-Indigenous centered culinary curriculum that provides in-depth learning materials, lesson plans, and other curriculum materials that are easily accessible to educators online and encourages adaptation.
Because there are so many components we needed a lot of help with making sure everything was absolutely flawless.
Such a great experience working with Vivien!
She's responsive, thorough, and really supportive throughout the whole process.
Highly recommend
MAYA
DEEP ROUTES / PATAGONIA
CEO, USA
THE FIFTH READER:
Why your best messages don't always land
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
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KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
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Content Strategy Manager
Ball, U.S.A