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Ideas you can use today

Why Most B2B Messaging fails... ​ How to Write to your B2B's Buying Committee Without Losing Half the Room.... Your Messaging isn’t fighting for attention. It’s fighting for survival.....  Why writing to One Customer is Bad Advice... The Third Space The Attention Gap You're Not Writing For... Your Biggest Competitor Isn’t Brand X... How to survive approvals and still keep your message intact.... 

B2B decision-making communication tips

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Write It So They Can't Ignore It  is your free, snackable newsletter exploring the realities of B2B communication.​

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Each issue shares psychology-led insights on why messages get lost between people, departments, and decisions — where a single message has to survive a 10-person buying committee and the complexities of third space attention.

 

Created for B2B communication pros who are done with recycled B2C copy tips and want strategies built for multi-stakeholder decisions.

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P.S You'll also get my free guide “The 10 Mind Problem,” 

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Your Buying Committee
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Communication psychology for business

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