Write It So They
I didn’t have to drink 10 cups of coffee to write a hook..... Our last executive summary didn’t cause a meeting about meetings.... We made a one-page brief that actually stayed one page.... Our comms survived legal review without turning into word soup.... We didn't have to attach a meme to our last email... Someone downloaded our report... Our executive update didn’t need a TL;DR.... Our last comms plan didn’t need three rounds of ‘Can we change one word? Our last LinkedIn post got comments, and it wasn't just ‘Nice! The last product update didn’t require a translation guide.... We made internal comms so clear even the IT team read them.... We wrote a employee newsletter that didn’t cause unsubscribes.
Can't Ignore It
Why your corporate B2B content isn't working...
Hey, I'm Vivien, an advocate for human-designed communication in the B2B landscape.
Write It So They Can't Ignore It is your free, semi-weekly, snackable newsletter exploring the realities of B2B communication.
Each issue shares psychology-led insights on why messages get lost between people, departments, and decisions — where a single message has to survive a 10-person buying committee and the complexities of third space attention.
Created for B2B communication pros who are done with recycled B2C copy tips and want strategies built for multi-stakeholder decisions.
Join today and get my micro book “The Committee Effect,” and learn about who you’re really writing to.
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Join a Community of 1123+ Curious B2B Communication Professionals
Just subscribed to your newsletter, the content you have created is excellent.
The way you explained in a simple short example is commendable
SUNITA B
Freelance Copywriter
India
You deserve the mention you’re killing it Vivien, your last newsletter on top 5 editing techniques was really good.
Highly recommend to anyone who wants to improve their writing.
Learning a lot.
TIPSLO H
Entrepreneur
Hi Vivien! I just finished reading your long story short 8 steps for writing for your audience.
It was great!
It's given me something to think about. I'm trying to adopt that idea when writing. Just want to say you publish good stuff! =D
WILLIAM B
Email Copywriter
Singapore
I also just read your newsletter this morning.
I love it! I'll be using that as a guide for content ideas in the near future.
JEFF P
Email Marketer
U.S.A
I’ve come across your profile recently and ever since I just love reading your post and your newsletter.
The content you share is fantastic.
Thank you!
ALEXANDRA S
Content Strategy Manager
Ball, U.S.A
Honestly, I couldn't have found your content at a better time as I'm planning to dive into direct response copywriting.
Your website got me binge reading your useful tips.
Already subscribed to your NL.
KEVIN B
Senior Copywriter
Softlink Global
Mumbai, India
Just read the latest newsletter.
And must I say, loved the checklist, the explanations and examples.
Surely gonna use it next time
VALLABHI U
Web Content Writer
The Rogue Post
Hi Vivien!
I wanted to say hi and let you know how much I enjoy your newsletter. I greatly appreciate your copywriting tips.
I especially enjoyed the story of taking the objects, creating stories for them, and then selling them for a much higher rate. Wow!
Thanks for your impressive work. It's always a joy to read.
JAY S
Copywriter
Utah, U.S.A
Dear Vivien,
Thank you so much for sharing such fantastic insights into improving one's writing skills.
Loved your 12 strategies Swipe help file & the presentation graphics!
Indeed, never realised how 'figures of speech' could be turned around to better one's writing!
Look forward to more learning and applying the same to develop my writing further.
MADHAVI S
Corporate Trainer
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