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Ideas you can use today

Why most B2B content fails before anyone reads it... ​ How to Write to your B2B's Buying Committee Without Losing Half the Room.... Your copy isn’t fighting for attention. It’s fighting for survival.....  Why writing to Just One Customer is Bad Advice for B2B Communication Teams.... How one phrase can make or break your corporate message..... Your Biggest Competitor Isn’t Brand X... How to survive approvals and still keep your message intact....  Why Your Corporate Blog Isn’t Driving Leads and how to fix it.... When less isn’t more — and why most B2B messaging get it wrong..... Don't Know Who Your Buyers Are? How Every Extra Word Costs You Readers 

B2B decision-making communication tips

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Write It So They Can't Ignore It  is your free, snackable newsletter exploring the realities of B2B communication.​

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Each issue shares psychology-led insights on why messages get lost between people, departments, and decisions — where a single message has to survive a 10-person buying committee and the complexities of third space attention.

 

Created for B2B communication pros who are done with recycled B2C copy tips and want strategies built for multi-stakeholder decisions.

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Join today and get my micro book, “The Committee Effect,” and learn about who you’re really writing to

The Committee Effect
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Communication psychology for business

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