A practical slice of B2B messaging expertise, delivered with a dash of multi-audience hot sauce
Give your audience a reason to rethink how they communicate.
Most messaging advice teaches people to write better sentences. This talk shows them why good sentences still fail — and what determines whether an idea survives inside an organisation.
I explore how ideas travel (and where they die) between the person who sends a message and the one who's supposed to act on it — using human psychology, not writing rules, to explain the gap.
I've done open Q&As, podcasts, and video interviews on this. Happy to bring the same thinking to your stage.
Get in touch to talk about your event/ podcast / conference.
Signature Topics
The Multi-Audience Problem
How your message travels through people and their filters and why you're writing to the wrong person.
The Third Space: Where Messages go to die
Why “getting seen” isn’t the same as getting remembered.
The Third Space is where your audience’s fragmented attention reshapes your message — reworded, reinterpreted, and repackaged, often by people you never intended to reach.
 |  |  |
|---|